At a glance: SRNs and some ad networks place restrictions on the use and retention of user-level data they provide to AppsFlyer and advertisers.
Caution
AppsFlyer provides these data restriction explanations for information purposes only. Advertisers are responsible for complying with SRN/partner terms of use. If necessary, check with your lawyers.
This article deals with user-level data provided to AppsFlyer and the retention policies of SRNs. It does not relate to user-level data attributed to the restricted media source.
Data retention and deletion obligations
AppsFlyer retains user-level (raw-data) for 24 months except where otherwise directed, required, or allowed by law.
Some SRNs/partners require attribution providers, including AppsFlyer, to delete SRN/partner-related user-level data before the expiry of the 24 month period as listed in the table that follows.
- After deletion, events related to deleted users display as organic.
- Past aggregate data is not changed.
| SRN/partner | Partner ID (PID) | After install, delete data after [x] months | Redact media source when sharing (show as organic) |
|---|---|---|---|
| Amazon | amazon | 12 | Yes |
| Facebook (TOS) | facebook ads (all channels) | 6 | Yes |
| Google Ads | googleadwords_int (all channels) | 6 | |
| Microsoft | microsoftdisplay_int and bingsearch_int | 13 | |
| pinterest_int | 6 | Yes | |
| Snapchat (TOS) | snapchat_int | 6 | Yes |
| 3 | Yes | ||
| Bing | - | Yes | |
|
Verizon Media (Oath: Ad Platforms / Yahoo Gemini) |
- | Yes |
Sending data to third parties
- Some SRNs/partners (listed in the previous table) require advertisers to redact the media source when sharing the data with a third party like Mixpanel or Swrve.
- We do this by substituting the original media source with organic.
- Restricted media source data is never shared.
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