At a glance: Retention and user-level (raw data) use policies set by SRNs and ad networks ("Partners").
Caution
AppsFlyer provides the data restriction explanations, in this article, for information purposes only. Advertisers are responsible for complying with the Partner's terms of use. If necessary, check with your lawyers.
This article deals with user-level data provided to AppsFlyer and the retention policies of Partners. It doesn't relate to user-level data attributed to the restricted media source.
Data retention and deletion obligations
AppsFlyer retains user-level (raw data) for 24 months except for any of the following. The availability of this data is subject to the following:
- Where otherwise directed, required, or allowed by law
- According to the requirements of some partners who require attribution providers, including AppsFlyer, to delete user-level data before the expiry of the 24 month period as listed in the table that follows.
- AppsFlyer rate limitation policy
After deletion, raw data related to deleted users is displayed as organic, while aggregate data remains unaffected.
| SRN/partner | Partner ID (PID) | After install, delete data after [x] months | Redact media source when sharing (show as organic) |
|---|---|---|---|
| Amazon | amazon | 12 | Yes |
| Facebook (TOS) | Facebook Ads (all channels) | 6 | Yes |
| Google Ads | googleadwords_int (all channels) | 6 | |
| Microsoft | microsoftdisplay_int and bingsearch_int | 13 | |
| pinterest_int | 6 | Yes | |
| Snapchat (TOS) | snapchat_int | 6 | Yes |
| 3 | Yes | ||
| Bing | - | Yes | |
|
Verizon Media (Oath: Ad Platforms / Yahoo Gemini) |
- | Yes |
Sending data to third parties
- Some Partners (listed in the previous table) require advertisers to redact the media source when sharing the data with a third party like Mixpanel or Swrve.
- We do this by substituting the original media source with organic.
- Restricted media source data is never shared.
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