At a glance: SRNs and some ad networks place restrictions on the use and retention of the user-level data they provide to AppsFlyer and advertisers.
Caution
AppsFlyer provides data restriction explanations for information purposes only. Advertisers are responsible for complying with SRN/partner terms of use. If necessary, check with your lawyers.
This article deals with user-level data that is provided to AppsFlyer and it's retention by SRNs. It does not relate to user-level data attributed to the restricted media source.
Data retention and deletion obligations
SRNs/partners may require attribution providers, including AppsFlyer, to delete SRN/partner-related user-level data. It must be deleted within a given time period after the initial install.
- After deletion, events related to these users become organic.
- However, past aggregate data is not changed.
| SRN/partner | Partner ID (PID) | After install, delete data after [x] months |
|---|---|---|
| Amazon | amazon | 12 |
| Facebook (TOS) | facebook ads (all channels) | 6 |
| Google Ads | googleadwords_int (all channels) | 6 |
| Microsoft | microsoftdisplay_int and bingsearch_int | 13 |
| pinterest_int | 6 | |
| Snapchat (TOS) | snapchat_int | 6 |
| 3 |
Sending data to third parties
Some SRNs/partners require advertisers to hide data that can identify a media source. This is done before forwarding attribution data to a third party.
When required, installs and in-app events are sent without media source name and campaign details. Instead, they are sent as organic installs and events.
When AppsFlyer sends data to third-party analytics or marketing automation tools (such as Mixpanel or Swrve), the following sources are not visible:
- Amazon
- Bing
- Snapchat
- Verizon Media (Oath: Ad Platforms / Yahoo Gemini)
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