At a glance: Get the most out of our PBA dashboard features.
PBA dashboards
The following sections relate to the Website Attribution, Web-Assisted Installs, and Conversion Paths dashboards.
Settings
Filtering options
Refine PBA dashboard results by using the date-picker, filter, and group-by options to narrow your search.
Filters and date-picker
Filter | Description/values | Web-Assisted Installs | Conversion Paths |
Website attribution |
---|---|---|---|---|
Datepicker |
Date relates to the PBA event date being either:
|
Y |
Y |
Y |
Geo | List of countries/territories | Y | Y | Y |
Install type | Organic, smart banner, custom link, paid | Y | - | - |
Media channel | Ad, direct, email, referral, organic search, social | Y | Y | Y |
Mobile platform | Android, iOS | Y | - | - |
Media source |
List of media sources attributed to events |
Y |
Y |
Y |
Media type |
Includes paid, owned, earned |
Y |
Y |
Y |
Conversion events |
Show paths that lead to the conversion event |
- |
Y |
Y |
Path length (steps) |
Number of steps in the current conversion path view: Media source, media channel, media type |
- |
Y |
- |
Path duration (days) |
Duration of the conversion starting with the first touchpoint | - | Y | - |
Grouping options
Group by options are available on the Web-Assisted Installs and Website Attribution dashboards, but not the Conversion Paths dashboard.
Dashboard data is grouped by, for example, media source, device, or country. When a group is selected, a column of data is added to the results table. The order in which groups are chosen affects how the data is shown.
- Default group: Media source/Campaign
- In the drop-down, select 1 or more of the options.
Example
Scenario: The same targeting campaign is run in both Net_A and Net_B.
Goal: Look at which media source is more successful.
How? Group by media source, then look at a campaign that is directed towards the same target audience.
Group | Description | Web-Assisted Installs | Website Attribution |
---|---|---|---|
Device type |
Includes smartphone, tablet, desktop, TV, and other (unrecognized devices) |
Y |
Y |
Environment |
|
Y | N |
Geo |
|
Y | Y |
Media source/campaign |
Media source Media source attributed to a conversion
Campaign names
|
Y | Y |
Media channel |
Ad, direct, email, referral, organic search, social |
N |
Y |
Media type |
Includes paid, owned, earned |
N |
Y |
Platform |
|
N |
Y |
Other settings
Setting | Description |
---|---|
Brand bundle |
PBA dashboards have brand-bundle level data. Bundles consist of a website, 1 Android app, and 1 iOS app.
|
PBA settings |
|
Dashboard principles
Data freshness
- Daily processing includes events received during the previous day.
- Data finalization:
- In the case of Web-Assisted Installs, Conversion Paths and Website Attribution PBA identifies additional related events during the first 7 days after the conversion. This can change the media source identified as being ultimately responsible for driving the conversion.
- In the related raw-data reports, the final_data field is false during the initial 7-day period.