Using PBA dashboards


At a glance: Get the most out of our PBA dashboard features.


PBA dashboards

The following sections relate to the Web-to-AppActivity, and Conversion Paths dashboards. 


Filtering options

Refine PBA dashboard results by using the date-picker, filter, and group-by options to narrow your search. 


Filters and date-picker

Filter Description/values Web

Date relates to the PBA event date being either:

  • Conversion date
  • Install date




Geo  List of countries/territories Y Y Y
Install type Organic, smart banner, custom link, paid Y - -
Media channel Ad, direct, email, referral, organic search, social Y Y Y
Mobile platform Android, iOS Y - -
Media source 

List of media sources attributed to events




Media type

Includes paid, owned, earned




Conversion events

Show paths that lead to the conversion event




Path length (steps) 

Number of steps in the current conversion path view: Media source, media channel, media type




Path duration (days)

Duration of the conversion starting with the first touchpoint - Y -
PBA dashboard filter dimensions per dashboard type

Grouping options

Group by options are available on the Web-to-App and Activity dashboards, but not the Conversion Paths dashboard.

Dashboard data is grouped by, for example, media source, device, or country. When a group is selected, a column of data is added to the results table. The order in which groups are chosen affects how the data is shown. 

  • Default group: Media source/Campaign
  • In the drop-down, select 1 or more of the options.


Scenario: The same targeting campaign is run in both Net_A and Net_B.

Goal: Look at which media source is more successful.

How? Group by media source, then look at a campaign that is directed towards the same target audience.

Group Description

Device type

Includes smartphone, tablet, desktop, TV, and other (unrecognized devices)


  • Use to differentiate between web and mobile KPIs
  • Activity dashboard: Combines operating system and platform. For example, Android/Web, iOS/Web, Windows/Web, Linux/Web 
  • Web-to-App: ios, Android, Windows


  • View traffic and engagement trends by country
  • Results can directly impact investment decisions per country

Media source/campaign

Media source

Media source attributed to a conversion

  • To view in-depth campaign data click down through the campaign hierarchy: campaign > ad set > ad
  • Available hierarchy levels differ between the various media sources

Campaign names

  • Available campaign names based on URL parameters.
  • Campaign names aren't available in all cases.

Other settings

Setting Description
Brand bundle

PBA dashboards have brand-bundle level data. Bundles consist of a website, 1 Android app, and 1 iOS app.

PBA settings
  • Set conversion events
  • Change bundle settings

Dashboard principles

Data freshness

PBA dashboards and reports are updated daily per the UTC time zone.
  • Daily processing includes events received during the previous day. 
  • Data finalization:
    • In the case of Web-to-App and Conversion Paths, PBA can identify additional related events for the initial 7 days after the conversion. This can change the media source identified as being ultimately responsible for driving the conversion. 
    • In the related raw-data reports, the final_data field is false during the initial 7-day period.
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