At a glance: Get the most out of our PBA dashboard features.
PBA dashboards
The following sections relate to the Web-to-App, Activity, and Conversion Paths dashboards.
Settings
Filters
Refine PBA dashboard results by using the datepicker, filter, and group-by options to narrow your search.
Filters and datepicker
Filter availability differs between dashboards.
- Default setting: All
- In the drop-down, select 1, several, or all available options.
- Click
to show more filters.
| Filter options | Description |
|---|---|
| Datepicker |
Date relates to the conversion event date |
| Geo (Country) | List of all countries |
| Install type | Includes organic, smart banner, custom link |
| Media channel | Ad, direct, email, referral, organic search, social |
| Mobile platform | Android, iOS |
| Media source |
List of media sources attributed to events |
|
Media type |
Includes paid, owned, earned |
Group-by options
Group by options are available on the Web-to-App and Activity dashboards, but not the Conversion Paths dashboard.
Dashboard data is grouped by, for example, media source, device, or country. When a group is selected, a column of data is added to the results table. The order in which groups are chosen affects how the data is shown.
- Default group: Media source/Campaign
- In the drop-down, select 1 or more of the options.
Example
Scenario: The same targeting campaign is run in both Net_A and Net_B.
Goal: Look at which media source is more successful.
How? Group by media source, then look at a campaign that is directed towards the same target audience.
| Group | Description |
|---|---|
|
Device type |
Includes smartphone, tablet, desktop, TV, and other (unrecognized devices) |
|
Environment |
|
|
Geo |
|
|
Media source/campaign |
Media source Media source attributed to a conversion
Campaign names
|
Other settings
| Setting | Description |
|---|---|
| Brand bundle |
PBA dashboards have brand-bundle level data. Bundles consist of a website, 1 Android app, and 1 iOS app.
|
| PBA settings |
|
Dashboard principles
Data freshness
PBA dashboards and reports are updated daily per the UTC time zone.
- Daily processing includes events received during the previous day.
- In the case of Web-to-App, PBA can identify additional related events during the first 7 days after an install causing a change in the media source identified as being ultimately responsible for driving the install.