Using PBA dashboards

At a glance: Get the most out of our PBA dashboard features.


PBA dashboards

The following sections relate to the Web-to-AppActivity, and Conversion Paths dashboards. 



Refine PBA dashboard results by using the datepicker, filter, and group-by options to narrow your search.  


Filters and datepicker

Filter availability differs between dashboards.

  • Default setting: All
  • In the drop-down, select 1, several, or all available options.
  • Click Filters.jpg to show more filters.
Filter options Description

Date relates to the conversion event date

Geo (Country) List of all countries
Install type Includes organic, smart banner, custom link
Media channel Ad, direct, email, referral, organic search, social
Mobile platform Android, iOS
Media source 

List of media sources attributed to events

Media type

Includes paid, owned, earned

Group-by options

Group by options are available on the Web-to-App and Activity dashboards, but not the Conversion Paths dashboard.

Dashboard data is grouped by, for example, media source, device, or country. When a group is selected, a column of data is added to the results table. The order in which groups are chosen affects how the data is shown. 

  • Default group: Media source/Campaign
  • In the drop-down, select 1 or more of the options.


Scenario: The same targeting campaign is run in both Net_A and Net_B.

Goal: Look at which media source is more successful.

How? Group by media source, then look at a campaign that is directed towards the same target audience.

Group Description

Device type

Includes smartphone, tablet, desktop, TV, and other (unrecognized devices)


  • Combines operating system and platform. For example, Android/Web, iOS/Web, Windows/Web, Linux/Web 
  • Use to differentiate between web and mobile KPIs


  • View traffic and engagement trends by country
  • Results can directly impact investment decisions per country

Media source/campaign

Media source

Media source attributed to a conversion

  • To view in-depth campaign data click down through the campaign hierarchy: campaign > ad set > ad
  • Available hierarchy levels differ between the various media sources

Campaign names

  • Available campaign names based on URL parameters.
  • Campaign names aren't available in all cases.

Other settings

Setting Description
Brand bundle

PBA dashboards have brand-bundle level data. Bundles consist of a website, 1 Android app, and 1 iOS app.

PBA settings
  • Set conversion events
  • Change bundle settings

Dashboard principles

Data freshness

PBA dashboards and reports are updated daily per the UTC time zone.

  • Daily processing includes events received during the previous day. 
  • In the case of Web-to-App, PBA can identify additional related events during the first 7 days after an install causing a change in the media source identified as being ultimately responsible for driving the install. 
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