At a glance: Get the most out of our PBA dashboard features.
PBA dashboards
The following sections relate to the Website Attribution, Web-Assisted Installs, and Conversion Paths dashboards.
Settings
Filtering options
Refine PBA dashboard results by using the (A) date picker, (B) main filters, and (C) additional filters to fit the analysis to your needs.
Filter panel in PBA dashboards
Key:
(1) Date picker
(2) Default filters
(3) Additional filters: Click + to select an additional filter.
Principles
- The filter panel design is common to all PBA dashboards.
- The filters available per dashboard differ as indicated in the table that follows. For example, Geo is available in all dashboards, but path duration is available only in the Conversion Paths dashboard.
- Filters with context: Some filters, as indicated in the table, require that they be associated with a context. For example, in the Web-Assisted Installs dashboard, the geo filter requires a context of either the web media source or the mobile media source. You can set a geo filter for each by setting two geo filters; one for each context.
Filters and date picker
| Filter | Description/values | Website Attribution | Web-Assisted Installs | Conversion Paths |
|---|---|---|---|---|
| Date picker |
The date one of the following PBA conversion events occurred:
|
Y |
Y |
Y |
| Geo |
List of countries/territories |
Y | Y (1) |
Y (2) |
| Install type | Organic, smart banner, custom link, paid | -- | Y | -- |
| Media channel | Ad, direct, email, referral, organic search, social | Y | Y | Y (2) |
| Mobile platform | Android, iOS | -- | Y | -- |
| Media source |
Media source to which the event is attributed |
Y |
Y(1) | Y (2) |
|
Media type |
Includes paid, owned, earned |
Y |
Y | Y (2) |
|
Conversion events |
Show paths that lead to the conversion event for the conversion path |
Y |
-- |
Y |
|
Path length (steps) |
Number of steps in the current conversion path view: Media source, media channel, media type |
-- |
-- |
Y |
|
Path duration (days) |
Duration of the conversion starting with the first touchpoint | -- | -- | Y |
|
(1) In the web-assisted installs dashboard, you associate the filter with the web media source or the mobile media source. You can set multiple instances of the filter. Example case (2) In the Conversion Paths dashboard, you can associate the filter with the conversion event or with the steps leading to the event. You can set multiple instances of the filter. Example case |
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Grouping options
Group by options are available on the Web-Assisted Installs and Website Attribution dashboards, but not the Conversion Paths dashboard.
Dashboard data is grouped by, for example, media source, device, or country. When a group is selected, a data column is added to the results table. The order in which groups are chosen affects how the data is shown.
- Default group: Media source/Campaign
- In the drop-down, select 1 or more of the options.
Example
Scenario: The same targeting campaign is run in both Net_A and Net_B.
Goal: Look at which media source is more successful.
How? Group by media source, then look at a campaign that is directed towards the same target audience.
| Group | Description | Web-Assisted Installs | Website Attribution |
|---|---|---|---|
|
Device type |
Includes smartphone, tablet, desktop, TV, and other (unrecognized devices) |
Y |
Y |
|
Environment |
|
Y | N |
|
Geo |
|
Y | Y |
|
Media source/campaign |
Media source Media source attributed to a conversion
Campaign names
|
Y | Y |
|
Media channel |
Ad, direct, email, referral, organic search, social |
N |
Y |
|
Media type |
Includes paid, owned, earned |
N |
Y |
|
Platform |
|
N |
Y |
Other settings
| Setting | Description |
|---|---|
| Brand bundle |
PBA dashboards have brand-bundle level data. Bundles consist of a website, 1 Android app, and 1 iOS app.
|
| PBA settings |
|
Dashboard principles
Data freshness
- Daily processing includes events received during the previous day.
- Data finalization:
- In the case of Web-Assisted Installs, Conversion Paths and Website Attribution PBA identifies additional related events during the first 7 days after the conversion. This can change the media source identified as being ultimately responsible for driving the conversion.
- In the related raw-data reports, the final_data field is false during the initial 7-day period.