SearchAds.com (by MobileAction) setup

At a glance: Optimize Apple Search Ads campaigns by using SearchAds.com by MobileAction. When configured, AppsFlyer sends postbacks to SearchAds.com.

Enabling Apple Search Ads attribution

To be able to send postbacks to SearchAds.com, you should first enable attribution for Apple Search Ads. This can be done by either an advertiser or an agency.

 Note

If the advertiser or the agency disables attribution for Apple Search Ads, postbacks for SearchAds.com and other Apple Search Ads Marketing Partners are stopped.

  • Advertisers: follow the instructions below on how to enable attribution for Apple Search Ads.
  • Agencies: follow these instructions to enable attribution for Apple Search Ads.

Setting up SearchAds.com in AppsFlyer

Getting required information from SearchAds.com

Before you start configuring SearchAds.com in AppsFlyer, obtain your api_key and your Apple Search Ads campaign group ID.

  • For api_key, go to your SearchAds.com dashboard, click Integrations > AppsFlyer. In the popup that opens, copy the ID. SearchAds.com API key
  • For Apple Search Ads Campaign Group ID: In your Apple Search Ads dashboard, get the Apple Search Ads Campaign Group ID for the relevant campaign group:

    apple-search-ads-campaign-group-id.png

Setting up campaigns in AppsFlyer

To set up a SearchAds.com:

  1. If required, activate Apple Search Ads integration: 
    1. In AppsFlyer, go to, Configuration > Integrated Partners > Apple Search Ads
    2. Turn on Activate Partner
    3. Click Save.
  2. In AppsFlyer, configure SearchAds.com:
    1. In AppsFlyer, go to, Configuration > Integrated Partners.
    2. Search for SearchAds.com (by MobileAction).
      The list of marketing partners displays. 
    3. Select SearchAds.com (by MobileAction).
    4. Turn on Activate Partner.
    5. Enter the API key in the api_key field. 
    6. Enter SearchAds.com's Apple Search Ads Campaign ID. Enter the digits (numbers) only.
    7. Click Save.

Configuring in-app event postbacks

To configure postback that should be sent to SearchAds.com upon in-app events:

  1. Enter the api_key.
  2. Turn on In-app events postback.
  3. Select Send all events.
  4. Under Send revenue, select Values&Revenue.
  5. Click Save Integration.
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