Integrated partners FAQ

At a glance: Most frequent questions asked by integrated partners/ad networks.

Why don't I see the app in my dashboard?

Reason Solution
The Advertiser did not grant relevant permission to your Ad Network. Contact the Advertiser, and ask them to enable Ad Network Permissions using these instructions.

Why don't I see the event value or revenue in the event postback or on the dashboard?

Reason Solution

Revenue macro is not included in the postback configuration.

Send an email to integrations@appsflyer.com and request to add the relevant macro and your receiving parameter in case they are not included in the postback.

Revenue data is not included in the event message shared with AppsFlyer.

  • If you have access to the application setup,
    1. In the AppsFlyer Dashboard, go to Integrated partners, and click on your logo.
    2. Under Integration tab > In-app event postbacks, find the relevant event in the list of the mapped events.
    3. Check Send revenue column and see if Values & revenue option is selected.
  • If you do not have to the application setup, ask the Advertiser to enable Ad Network Permissions 

Advertiser chose not to share the revenue value with the ad network.

More information about sending event data and possible scenarios.

Why don't I receive in-app event postbacks?

Reason Solution

In-app event postback is not configured on the integration level

Send an email to integrations@appsflyer.com and request to configure in-app event postback (provide the desired in-app event postback template).
Mapped in-app event is not triggered or not reported to AppsFlyer Contact the Advertiser and ask them to verify that the event is triggered and the in-app event mapping is configured correctly.
Advertiser didn't select the in-app events for which postbacks are sent under In-app event settings  
The in-app event happened outside of the in-app event postback window  

Why is the click data missing in the postback?

Reason Solution
Click value is missing from the attribution link. Verify that click parameter and value are included in the click attribution URL.
There is no correlation between the parameter defined in attribution link VS in the postback. Verify that the click parameters are correctly defined in the click attribution URL and in the postback.
The install/in-app event is not attributed, and therefore there is no campaign-level or click data.  

Why are there missing dashboard parameters in the postback?

Reason Solution
The advertiser didn't define any value for the dashboard parameters.
  • If you have access to the application setup,
    1. In the AppsFlyer Dashboard, go to Integrated partners, and click on your logo.
    2. Under the Integration tab, find the relevant parameter and check its value.
    3. If it's not defined, contact the Advertiser and ask to fill in the value.
  • If you do not have to the application setup, ask the Advertiser to enable Ad Network Permissions 

 

Why is the S2S event data from the advertiser is missing or incorrect?

Reason Solution
The Advertiser didn't correctly configure sending S2S data to AppsFlyer. Contact the advertiser and ask to verify the configuration.

 

Why can't I configure the integration with the advertiser?

Reason Solution
The advertiser did not grant you permission to configure the integration.

Request from the advertiser to make sure that the following permissions are granted to you:

  • Ad network permissions (the main toggle)
  • Configure integration
  • Configuring in-app event postbacks

Why don't I receive re-engagement postbacks?

Reason Solution
Re-engagement postback is disabled in AppsFlyer backend Send an email to integrations@appsflyer.com to verify that re-engagement postback is enabled in AppsFlyer backend.
Your postback template does not have re-engagement identifier flag. Send an email to integrations@appsflyer.com and ask to add the identifier if it's missing.
Retargeting parameter is not included in a click attribution URL, and therefore re-attribution cannot get recorded in AppsFlyer. Make sure the parameter is_retargeting=true is added into the click attribution URL.

Why don't I receive re-attribution postbacks?

Reason Solution
Your postback template does not have re-attribution identifier flag. Send an email to integrations@appsflyer.com and ask to add the identifier if it's missing.

Retargeting parameter is not included in a click attribution URL, and therefore reattibution cannot get recorded in AppsFlyer.

Make sure the parameter is_retargeting=true is added into the click attribution URL.

Why don't I receive correct event identifiers on event postbacks?

Reason Solution
Macro (mapped-iae) is not integrated in the in-app event postback.

Send an email to integrations@appsflyer.com with your

  • pid or ad network email
  • receiving parameter of partner event identifier,

and request to integrate the macro.

More on postback macros.

Advertiser or agency didn't configure the partner event identifier correctly or at all.

If the click attribution URL contains af_prt

ask the agency to check if the partner event identifier is correctly configured on their dashboard.

If not,

ask the advertiser to check if the partner event identifier is correctly configured on their dashboard.

Why can't I see the campaign-level data for non-attributed traffic on postbacks?

Reason Solution
Even if the Advertiser allows sending you postbacks for traffic attributed to all sources, AppsFlyer does not share with the partners the campaign-level data attributed to other partners. N/A

 

Why does the advertiser fail to grant permissions to ad network team members?

Reason Solution

If the Advertiser receives an error message Unable to add team members, please enter valid emails of the ad network team members, it means that the specified email address is not added as a Team Member under your Partner Account.

Check if the contact email is listed as a team member in your account.

Note: only account admin and team members with relevant admin capabilities can add new team members.

Why can't I export reports?

Reason Solution

The larger the specified date range, the larger the generated file. Large files may require more time to download.

 

Specify a shorter time range for the report.
Too much browser cache can prevent the request from sending out. Clear browser cache and try again, or try exporting the report from a different browser.

Why is the integration with the app not active in the dashboard while it definitely should be active?

Reason Solution
The integration was activated by an agency, and not by the advertiser. Ad network setup is visible to ad networks themselves only when the advertiser (app owner) configures it.

No further action required. Once the agency activates the integration, attribution and postbacks work normally.

 

I don't receive password recovery emails

  1. Check your spam folder.
  2. Clear the browser cache or open AppsFlyer in a different browser.
  3. Try to reset your password again (wait at least 20 minutes after the previous request).
  4. If you still don't receive the password recovery email, contact Support (support@appsflyer.com) to check the status of your email.
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