Postback management for ad networks—setting up and maintaining

At a glance: Ad networks use the Postback management tool to set up and maintain their Advanced Privacy and SKAdNetwork postbacks by themselves. 

Setting up and maintaining postbacks 


  • You have to have an active integration with AppsFlyer before you can manage either Advanced Privacy or SKAdNetwork postbacks. To create an integration, contact
  • Verify that your servers are ready to receive postbacks by complying with the following:
    • Allowlist AppsFlyer server IP addresses in your firewalls and security systems to ensure communication with your endpoinsts
    • TLS versions: TLS 1.1, TLS 1.2+ with the ciphers listed.
    • Ports: 80, 443
  • AppsFlyerAdmin_us-en.png Only Admin users can access and manage this section.

To manage the postbacks:

  1. Log into your AppsFlyer partner account.
  2. Click the top-right drop-down menu > Postback management.
  3. Select a postback type:
  4. Activate the builder.
  5. [For SKAdNetwork postback configuration only] Enter your SKAdNetwork ID. This field is mandatory and the configuration cannot be saved without a valid ID.
  6. Complete the endpoint addresses. These are the endpoints to which AppsFlyer sends postbacks. Enter the relevant URLs for installs, in-app events, or both. 
  7. Complete the postback parameters window. Complete the following:
    • Parameter name: AppsFlyer parameter screen name.
    • Your receiving parameter: the respective receiving parameter on your side.
    • Parameter value (available for some parameters): choose the value format. For example, for boolean values, choose whether to receive them as "true"/"false", or 1/0.
    • Install: check the box to include the parameter in the install postback.
    • In-app event: check the box to include the parameter in the in-app event postback.

    List of Advanced Privacy postback macros

    List of SKAdNetwork postback macros

  8. [Optional] Add custom parameters that are not provided by AppsFlyer.


  9. Use the postback template preview to verify that everything is correct.


  10. Click Save.
    Note, that when you save the postback, the changes take place immediately.

In the case of any issues, reach out to

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