At a glance: Complete integration with AppsFlyer by setting up and testing your attribution link and postback integrations. Understand the steps, timelines, and dependencies of the process.
What is AppsFlyer?
AppsFlyer, a leader in mobile attribution, welcomes you as our ad network integrated partner. This article is for ad networks that have completed AppsFlyer partner registration. If you want to register as a partner, you must ask an AppsFlyer customer (advertiser) to invite you to do so.
Ad network onboarding
The steps required to integrate and the estimated time to complete them are listed in the Onboarding steps section of this article.
Integration means that:
- AppsFlyer records your engagements (clicks and impressions). The engagements are attributed according to the AppsFlyer attribution model.
- Postbacks of the format required by you are sent to your endpoints.
- You can access AppsFlyer features like click signing, Protect360, Data Locker, and so on.
If you need help
- Look at the partner FAQ
- Consult the Integration change requests article
Consider:
- Time estimates in this article are based on our experience working with ad networks. Each integration is slightly different, so the actual times can vary.
- AppsFlyer supports many performance platforms. If you use one of the platforms on the list, you must review platform-specific instructions before integrating.
Onboarding steps
To integrate with AppsFlyer:
- Complete part 1—integration and testing.
- Complete part 2—testing with advertiser apps.
- Complete part 3—use AppsFlyer dashboard and reporting tools.
Part 1: Integration and testing
| Action | Minutes required |
|---|---|
| Wait for your registration approval email inviting you to complete the mandatory integration steps. | -- |
|
Mandatory integration steps |
-- |
|
Specify your attribution link: Attribution links are URLs with macros. These macros are populated by you with actual values and sent to AppsFlyer each time a user clicks on a link. |
60 |
| Specify postback macros: Postbacks are URLs containing macros populated by AppsFlyer and sent to your servers in real-time after each conversion. | 60 |
|
Log in to the AppsFlyer dashboard using the credentials provided. |
|
|
Upload your company logo. Your logo must have the format 200 X 50 transparent PNG.
|
5 |
|
Test the integration using AppsFlyer test apps: |
10 |
| Optional integration steps | |
|
[iOS] If your advertisers require AppsFlyer Aggregated Advanced Privacy, complete Advanced Privacy integration. |
60 |
|
[iOS] If you run SKAdNetwork campaigns, complete SKAdNetwork integration. |
60 |
|
Optional features and considerations Consider implementing integrations and options based on advertiser requirements. |
|
|
To make sure that fraudulent clicks aren't sent using your partner identifier, implement click signing. |
60+ |
|
For advertisers that implement Protect360 or validation rules, add rejected attribution postbacks. |
15 |
|
Send cost to AppsFlyer by API. See InCost API. |
60+ |
| Retargeting integration. | 15 |
| 15 | |
Part 2: Test using advertiser apps
In this part, you'll be testing your integration using an app that belongs to an advertiser. As such, you must contact the advertiser and ask them to complete some of the steps in this part. In this part, regard references to advertisers can also mean agencies if they are acting on behalf of an advertiser.
|
Performed by |
Action |
Minutes required |
|---|---|---|
|
Advertiser |
Turn on activate partner. When on, AppsFlyer considers engagements brought by you as candidates for attribution. |
2 |
|
Advertisers |
Grant ad network permissions* and add your team members. When on, app performance data is available in your AppsFlyer dashboard. Only listed team members can access the data. |
2 |
| Ad network | Add team members to your account. | 2 |
| Advertiser (admin) | Register your test devices. Ask the advertiser to do this on your behalf. | 3 |
| Ad networks | Test the integration using advertiser apps. | 60 |
Part 3: AppsFlyer dashboard and reporting options
| Option |
|---|
| Use the partner dashboard. |
|
Get aggregated performance data via cloud storage with Data Locker for ad networks. |
| Get Protect360 raw data. |