At a glance: View the list of predefined event names and event parameters to record post-install rich in-app events (such as login, register, or in-app purchase).
Related reading
For a complete picture of working with in-app events, be sure to read these articles:
- In-app event postback configuration
- Rich in-app events—Overview
- Rich in-app events—Event structure (this article)
Overview
In-app events that you want to send require your developer to implement code where applicable in your app. This article describes the predefined event names and predefined event parameters.
To help you determine what events and parameters to record, see our articles that include examples and flows according to business verticals.
Predefined event names
The following section provides a list of the predefined event names and the event mapping used for Meta ads, Google Ads, Snap, Twitter, and Criteo.
Each event name also includes the typical predefined event parameters associated with that event. You can choose to include any event parameters that meet your business needs.
Achievement unlocked (af_achievement_unlocked)
Description: Used to record achievement unlocking events
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_achievement_unlocked |
fb_mobile_achievement_unlocked |
unlock_achievement |
ACHIEVEMENT_UNLOCKED |
ACHIEVEMENT_UNLOCKED |
achievement |
Typical parameter:
Click the link to view the mapping to SRNs.
Ad click (af_ad_click)
Description: Used to record ad clicks on ads displayed in the app
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_ad_click |
AdClick |
- |
AD_CLICK |
- |
- |
Typical parameters:
Click the links to view the mapping to SRNs.
Ad view (af_ad_view)
Description: Used to record ad views of ads displayed in the app
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_ad_view |
AdImpression |
- |
AD_VIEW |
- |
- |
Typical parameters:
Click the links to view the mapping to SRNs.
Add payment info (af_add_payment_info)
Description: Used to record payment info configuration status
Appears in these verticals: Ride-hailing, Flight booking
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_add_payment_info | fb_mobile_add_payment_info | add_payment_info | ADD_BILLING | ADDED_PAYMENT_INFO | ADD_BILLING |
Typical parameter:
Click the link to view the mapping to SRNs.
Add to cart (af_add_to_cart)
Description: Used to record add to cart events of specific items. To report an event containing multiple items, click here.
Appears in these verticals: eCommerce, Healthcare
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_add_to_cart | fb_mobile_add_to_cart | add_to_cart | ADD_CART | ADD_TO_CART | viewBasket |
Typical parameters:
Click the links to view the mapping to SRNs.
Add to wishlist (af_add_to_wishlist)
Description: Used to record add to wishlist events of specific items. To report an event containing multiple items, click here.
Appears in these verticals: eCommerce, Hotel booking
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_add_to_wishlist | fb_mobile_add_to_wishlist | add_to_wishlist | ADD_TO_WISHLIST | ADD_TO_WISHLIST | - |
Typical parameters:
Click the links to view the mapping to SRNs.
Complete registration (af_complete_registration)
Description: Used to record user registration methods
Appears in these verticals: Gaming, eCommerce, Entertainment, Finance and banking, P2P lending, Online education, Ride-hailing, Hotel booking, Healthcare, Telecommunication
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_complete_registration | fb_mobile_complete_registration | sign_up | SIGN_UP | SIGN_UP | - |
Typical parameter:
Click the link to view the mapping to SRNs.
Content view (af_content_view)
Description: Used to record content view events. To report an event containing multiple items, click here.
Appears in these verticals: eCommerce, Flight booking, Hotel booking
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_content_view |
fb_mobile_content_view |
view_item |
VIEW_CONTENT |
CONTENT_VIEW |
viewProduct |
Typical parameters:
Click the parameters that are relevant to your business needs to view the mapping to SRNs.
- af_price
- af_content_type
- af_content_id
- af_content
- af_currency
- af_content_list
- af_date_a
- af_date_b
- af_departing_departure_date
- af_returning_departure_date
- af_destination_a
- af_destination_b
- af_destination_list
- af_city
- af_region
- af_country
- af_departing_arrival_date
- af_returning_arrival_date
- af_suggested_destinations
- af_travel_start
- af_travel_end
- af_num_adults
- af_num_children
- af_num_infants
- af_class
- af_suggested_hotels
- af_user_score
- af_hotel_score
- af_price
- af_purchase_currency
- af_preferred_star_ratings
- af_preferred_price_range
- af_preferred_neighborhoods
- af_preferred_num_stops
Initiated checkout (af_initiated_checkout)
Description: Used to record checkout events. To report an event containing multiple items, click here.
Appears in verticals: eCommerce, Hotel booking
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_initiated_checkout | fb_mobile_initiated_checkout | begin_checkout | START_CHECKOUT |
CHECKOUT_INITIATED |
viewBasket |
Typical parameters:
Click the parameters that are relevant to your business needs to view the mapping to SRNs.
- af_price
- af_content_type
- af_content_id
- af_content
- af_currency
- af_quantity
- af_payment_info_available
- af_content_list
- af_date_a
- af_date_b
- af_departing_departure_date
- af_returning_departure_date
- af_destination_a
- af_destination_b
- af_destination_list
- af_city
- af_region
- af_country
- af_departing_arrival_date
- af_returning_arrival_date
- af_suggested_destinations
- af_travel_start
- af_travel_end
- af_num_adults
- af_num_children
- af_num_infants
- af_class
- af_suggested_hotels
- af_user_score
- af_hotel_score
- af_price
- af_purchase_currency
- af_preferred_star_ratings
- af_preferred_price_range
- af_preferred_neighborhoods
- af_currency
- af_preferred_num_stops
Invite (af_invite)
Description: Used to record invite (social) events
Appears in these verticals: Gaming
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_invite |
- |
invite |
INVITE |
INVITE |
- |
Typical parameter:
Click the link to view the mapping to SRNs.
Level achieved (af_level_achieved)
List view (af_list_view)
Description: Used to record listings view events
Appears in these verticals: eCommerce
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_list_view |
- |
view_item_list |
LIST_VIEW |
- |
viewListing |
Typical parameters:
Click the links to view the mapping to SRNs.
Login (af_login)
Description: Used to record user login events
Appears in these verticals: Gaming, eCommerce, Entertainment, Finance and banking, Online education, Hotel booking, Healthcare, Telecommunication
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_login |
- |
login |
- |
LOGIN |
- |
Opened from push notification (af_opened_from_push_notification)
Description: Used to record app opens from push notification events
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_opened_from_push_notification |
- |
notification_open |
- |
- |
- |
Purchase (af_purchase)
Description: Used to record purchase events (and associate revenue to them). For a list of currency symbols supported by AppsFlyer, click here. To report an event containing multiple items, click here.
Appears in verticals: Gaming, eCommerce, Online education, Healthcare, Telecommunication
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_purchase |
fb_mobile_purchase |
in_app_purchase |
PURCHASE |
PURCHASE |
transactionConfirmation |
Typical parameters:
Click the parameters that are relevant to your business needs to view the mapping to SRNs.
- af_revenue
- af_content_type
- af_content_id
- af_content
- af_currency
- af_quantity
- af_validated
- af_receipt_id
- af_order_id
- af_content_list
- af_date_a
- af_date_b
- af_departing_departure_date
- af_returning_departure_date
- af_destination_a
- af_destination_b
- af_destination_list
- af_city
- af_region
- af_country
- af_departing_arrival_date
- af_returning_arrival_date
- af_suggested_destinations
- af_travel_start
- af_travel_end
- af_num_adults
- af_num_children
- af_num_infants
- af_class
- af_suggested_hotels
- af_user_score
- af_hotel_score
- af_price
- af_purchase_currency
- af_preferred_star_ratings
- af_preferred_price_range
- af_preferred_neighborhoods
- af_preferred_num_stops
Rate (af_rate)
Description: Used to record app/item rating events. To report an event containing multiple items, click here.
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_rate |
fb_mobile_rate |
submit_rating |
RATE |
RATED |
- |
Typical parameters:
Click the links to view the mapping to SRNs.
Re-engage (af_re_engage)
Description: Used to record user re-engagement events
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_re_engage |
- |
custom_event |
- |
RE_ENGAGE |
- |
Typical parameter:
Click the link to view the mapping to SRNs.
Search (af_search)
Description: Used to record search events
Appears in these verticals: eCommerce, Flight booking, Hotel booking
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_search |
fb_mobile_search |
view_search_results |
- |
SEARCH |
viewSearch |
Typical parameters:
Click the parameters that are relevant to your business needs to view the mapping to SRNs.
- af_content_type
- af_search_string
- af_date_a
-
af_date_b
- af_destination_a
- af_destination_b
- af_success
- af_content_list
- af_departing_departure_date
- af_returning_departure_date
- af_destination_list
- af_city
- af_region
- af_country
- af_departing_arrival_date
- af_returning_arrival_date
- af_suggested_destinations
- af_travel_start
- af_travel_end
- af_num_adults
- af_num_children
- af_num_infants
- af_class
- af_suggested_hotels
- af_user_score
- af_hotel_score
- af_price
- af_purchase_currency
- af_preferred_star_ratings
- af_preferred_price_range
- af_preferred_neighborhoods
- af_preferred_num_stops
Share (af_share)
Description: Used to record sharing events
Appears in these verticals: Gaming
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_share |
- |
share |
SHARE |
SHARE |
- |
Typical parameter:
Click the link to view the mapping to SRNs.
Spent credits (af_spent_credits)
Description: Used to record credit spend events. To report an event containing multiple items, click here.
Appears in verticals: Ride-hailing
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_spent_credits |
fb_mobile_spent_credits |
spend_virtual_currency |
SPENT_CREDITS |
SPENT_CREDITS |
transactionConfirmation |
Typical parameters:
Click the links to view the mapping to SRNs.
Start trial (af_start_trial)
Description: Used to record the start of a free trial of a product
Appears in these verticals: Entertainment
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_start_trial |
StartTrial |
- |
START_TRIAL |
- |
- |
Typical parameters:
Click the links to view the mapping to SRNs.
Note
If you are mapping this event to the Meta ads StartTrial event and want to associate revenue, use the af_price parameter instead of the af_revenue parameter.
Subscription (af_subscribe)
Description: Used to record paid subscription purchases
Appears in these verticals: Entertainment
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_subscribe |
Subscribe |
- |
- |
- |
SUBSCRIBE |
Typical parameters:
Click the links to view the mapping to SRNs.
Travel booking (af_travel_booking)
Description: Used to record travel booking events (and associate revenue to them). To report an event containing multiple items, click here.
Appears in these verticals: Flight booking, Hotel booking
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_travel_booking |
fb_mobile_purchase |
ecommerce_purchase |
RESERVE |
PURCHASE |
transactionConfirmation |
Typical parameters:
Click the parameters that are relevant to your business needs to view the mapping to SRNs.
- af_revenue
- af_customer_user_id
- af_content_type
- af_content_id
- af_class
- af_date_a
- af_date_b
- af_destination_a
- af_destination_b
- af_success
- af_content_list
- af_departing_departure_date
- af_returning_departure_date
- af_destination_list
- af_city
- af_region
- af_country
- af_departing_arrival_date
- af_returning_arrival_date
- af_suggested_destinations
- af_travel_start
- af_travel_end
- af_num_adults
- af_num_children
- af_num_infants
- af_class
- af_suggested_hotels
- af_user_score
- af_hotel_score
- af_price
- af_purchase_currency
- af_preferred_star_ratings
- af_preferred_price_range
- af_preferred_neighborhoods
- af_preferred_num_stops
- af_order_id
Tutorial completion (af_tutorial_completion)
Description: Used to record tutorial completions. To report an event containing multiple items, click here.
Appears in these verticals: Gaming, Online education
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_tutorial_completion | fb_mobile_tutorial_completion | tutorial_complete | COMPLETE_TUTORIAL | TUTORIAL_COMPLETE | - |
Typical parameters:
Click the links to view the mapping to SRNs.
Update (af_update)
Description: Used to record update events. To report an event containing multiple items, click here.
Event mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_update |
- |
app_update |
- |
UPDATE |
- |
Typical parameter:
Click the link to view the mapping to SRNs.
Note
In addition to the predefined event names described in this section, Meta ads offers additional events that are sent without attributes.
Predefined event parameters
The following section provides a list of the predefined event parameters. Each event parameter includes the mapping used for Meta ads, Google Ads, Snap, Twitter, and Criteo. You can choose to include any of the event parameters in an event.
Note
You can see the event parameters in the Event Value column in raw data reports (premium feature).
af_adrev_ad_type
Description: Type of ad (for example, banner or interstitial)
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_adrev_ad_type |
ad_type |
- |
- |
- |
- |
af_city
Description: City where the ride is booked
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_city |
fb_city |
- | - | - | - |
af_class
Description: Travel class booked for the flight
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_class |
fb_travel_class |
travel_class | - | - | - |
af_content
Description: Title of the content (for example, name of a song or the title and episode of a TV show)
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_content | fb_content | - | - | - | - |
af_content_id
Description: ID of the item
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_content_id | fb_content_id | item_id | item_ids | content_id | id |
af_content_list
Description: List of content IDs
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_content_list | - | item_id | - | - | - |
af_content_type
Description: Product category
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_content_type | fb_content_type | item_category | item_category | content_type | - |
af_country
Description: Country where the ride is booked
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_country |
fb_country |
- | - | - | - |
af_currency
Description: Currency code
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_currency |
fb_currency |
currency_code |
currency |
price_currency |
currency |
af_customer_user_id
Description: ID of the customer
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_customer_user_id | - |
customer_user_ id |
- | - | cid |
af_date_a
Description: Check-in date
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_date_a |
fb_checkin_date |
start_date | - | - | din |
af_date_b
Description: Check-out date
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_date_b |
fb_checkout_date |
end_date | - | - | dout |
af_departing_arrival_date
Description: Arrival date
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_departing_arrival_date |
fb_departing_arrival_date |
- | - | - | - |
af_departing_departure_date
Description: Departure date
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_departing_ departure_date |
fb_departing_ departure_date |
- | - | - | - |
af_description
Description: Short description (string)
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_description |
fb_description |
description |
description |
description |
ui_achievement |
af_destination_a
Description: First destination
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_destination_a |
fb_origin_airport |
origin | - | - | - |
af_destination_b
Description: Second destination
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_destination_b |
fb_destination_ |
destination | - | - | - |
af_destination_list
Description: List of destinations that are included in a destination catalog (for example, a list of museums or restaurants that are near a hotel)
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_destination_list |
fb_destination_ids |
- | - | - | - |
af_hotel_score
Description: Hotel score by reviews
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_hotel_score |
fb_hotel_score |
- | - | - | - |
af_level
Description: Level the user achieved
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_level |
fb_level |
level_up | level | level | ui_level |
af_max_rating_value
Description: Upper end of a rating scale (for example, 5 out of 5)
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_max_rating_value | fb_max_rating_value | max_rating | - | max_rated_value | - |
af_num_adults
Description: Number of adults traveling
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_num_adults | fb_num_adults | - | - | - | - |
af_num_children
Description: Number of children traveling
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_num_children | fb_num_children | - | - | - | - |
af_num_infants
Description: Number of infants traveling
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_num_infants |
fb_num_infants |
- | - | - | - |
af_order_id
Description: ID of the transaction
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_order_id | fb_order_id | order_id | transaction_id | - | transaction_id |
af_payment_info_available
Description: Whether the user's payment information is available
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_payment_info_available | fb_payment_info_ available |
payment_info_ available |
payment_info_available |
user_payment_ info |
- |
af_preferred_neighborhoods
Description: Area in which the hotel is located
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_preferred_neighborhoods | fb_preferred_neighborhoods | - | - | - | - |
af_preferred_num_stops
Description: Number of stops user is looking for (for example, nonstop or direct flight)
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_preferred_num_stops | fb_preferred_num_stops | - | - | - | - |
af_preferred_price_range
Description: Preferred price range of hotel
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_preferred_price_range | fb_preferred_price_range | - | - | - | - |
af_preferred_star_ratings
Description: Preferred star rating of the hotel
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_preferred_star_ratings | fb_preferred_star_ratings | - | - | - | - |
af_price
Description: Price of the product. You can use af_price as a monetary parameter that is not counted as revenue (such as an Add to cart event). This parameter refers to the individual item price. The total amount of all purchases displays under the af_revenue parameter.
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_price | fb_price | price | price | price_micro | price |
af_purchase_currency
Description: Currency used for the purchase
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_purchase_currency | fb_purchase_currency | - | - | - | - |
af_quantity
Description: Number of items
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_quantity | - | quantity | number_items | number_items | quantity |
af_rating_value
Description: Selected rating value
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_rating_value | _valueToSum | value | - | price_micro | - |
af_receipt_id
Description: ID of the receipt
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_receipt_id | - | transaction_id | - | - | transaction_id |
af_region
Description: Region where the ride is booked
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_region |
fb_region |
- | - | - | - |
af_registration_method
Description: Type of signup method
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_registration_method | fb_registration_method | registration_method | sign_up_method | registration_method | - |
af_returning_arrival_date
Description: Date and time the return journey finishes
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_returning_arrival_ date |
fb_returning_arrival_ date |
- | - | - | - |
af_returning_departure_date
Description: Date and time the return journey starts
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_returning_departure_date |
fb_returning_departure_date |
- | - | - | - |
af_revenue
Description: Total amount of purchases. af_revenue is counted as revenue in the AppsFlyer platform. It also counts negative revenue, from cancellations or refunds.
Important!
The revenue value should not contain comma separators, currency, special characters, or text. For example, a revenue value should be, 1234.56. AppsFlyer provides revenue value with an accuracy of up to five decimal places.
To learn more about how to use the revenue parameter, click here.
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
|
af_revenue |
_valueToSum |
value | price | price_micro | ui_revenue |
af_score
Description: Score associated with the user's achievement
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_score | - | - | - | score | - |
af_search_string
Description: Search term
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_search_string | fb_search_string | search_string | search_string | search_string | - |
af_subscription_id
Description: Subscription ID for the user
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_subscription_id | subscription_id | - | - | - | - |
af_success
Description: Whether completion of action was successful
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_success | fb_success | success | success | - | - |
af_suggested_destinations
Description: List of suggested destinations
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_suggested_ destinations | fb_suggested_ destinations | - | - | - | - |
af_suggested_hotels
Description: List of suggested hotels
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_suggested_ hotels | fb_suggested_hotels | - | - | - | - |
af_travel_end
Description: End date of trip
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_travel_end |
fb_travel_end |
- | - | - | - |
af_travel_start
Description: Start date of trip
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_travel_start |
fb_travel_start |
- | - | - | - |
af_user_score
Description: Relative significance of user to advertiser
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_user_score |
fb_user_score |
- | - | - | - |
af_validated
Description: Validates a purchase
Parameter mapping:
| AppsFlyer | Meta ads | Google Ads | Snap | Criteo | |
|---|---|---|---|---|---|
| af_validated |
- |
validated | success | - | - |
The following is a list of predefined event parameters that do not include SRN mapping:
- af_achievement_id
- af_coupon_code
- af_customer_segment
- af_deep_link
- af_event_end
- af_event_start
- af_lat
- af_long
- af_new_version
- af_old_version
- af_param_1
- af_param_2
- af_param_3
- af_param_4
- af_param_5
- af_param_6
- af_param_7
- af_param_8
- af_param_9
- af_param_10
- af_review_text
- af_tutorial_id
- af_virtual_currency_name