At a glance: Yahoo Japan Search Ads, a self-reporting network (SRN) partner that combines advertising and analytics.
Yahoo Japan Search Ads integration principles
AppsFlyer integration with Yahoo Japan Search Ads is relevant only to Android apps.
The integration leverages a link ID for conversion measurement and is based on pre-defined conversion events on Yahoo Japan Search Ads. You can map in-app events like subscriptions and purchases to these events. This enables conversion measurement and reporting between AppsFlyer and Yahoo Japan Search Ads.
Comparing the legacy and new integration
Differences between the integrations are listed in the table.
|Install conversion (click-through only)||Yes||Yes|
Integrating with the new API
To enable the integration with the new API:
- In Yahoo Japan Search Ads Ads dashboard, generate a link ID. You must select AppsFlyer as your MMP.
- In AppsFlyer, configure the integration with Yahoo Japan Search Ads.
- Map the in-app events you want to measure, and create new conversion analytics on the Campaign Management Tool in Yahoo Japan Search Ads.
Data sharing between AppsFlyer and Yahoo Japan Search Ads
AppsFlyer sends postbacks to Yahoo Japan Search Ads relating to conversions and in-app events. In-app events are mapped to pre-defined conversion events used by Yahoo Japan Search Ads to optimize and update performance reports. You perform the mapping as part of the integration settings.
Consider the following mapping table in the context of your app in-app events and Yahoo Japan Search Ads pre-defined events.
|AppsFlyer in-app event||Yahoo Japan Search Ads app event type|
|Any in-app event||
If you have additional events, map them to the event custom.
Data provided to AppsFlyer by Yahoo Japan Search Ads
When Yahoo Japan Search Ads claims a conversion, they provide us with the media source parameters listed in the table. These parameters populate analytics and raw data reports. The table that follows contains the mapping between Yahoo Japan Search Ads and AppsFlyer parameters.
|Yahoo Japan Search Ads||AppsFlyer|
You can integrate with Yahoo Japan Search Ads using a single entity - directly as an advertiser or via an agency.
Complete the sections as follows:
- [Complete once—mandatory] Advertiser Yahoo Japan Search Ads integration.
- [Optional per agency] Agency integration.
Yahoo Japan Search Ads advertiser integration
Get the Yahoo Japan Search Ads link ID.
To activate the Yahoo Japan Search Ads App Attribution integration:
Map AppsFlyer in-app events to Yahoo Japan Search Ads events
To map the Yahoo Japan Search Ads pre-defined events to AppsFlyer in-app events:
Agencies are able to run campaigns with Yahoo Japan Search Ads on your behalf.
|Procedure performed by||Procedure|
Get the app link ID
To get the Campaign Manager link ID, see Yahoo Japan Search Ads documentation.
Create a new Yahoo Japan Search Ads pre-defined event
To create a new pre-defined event, refer to Yahoo Japan Search Ads instructions.
Yahoo Japan Search Ads discrepancies
See the following table to learn about discrepancies and how to minimize them.
Differences in attribution models
|Incorrect in-app event mapping||
Mapping between AppsFlyer and Yahoo Japan Search Ads isn't correct.