Impression-level ad revenue reporting by SDK connector

Ad revenue reporting options

Ad revenue is reported to AppsFlyer by either aggregate granularity (via API) or impression-level granularity (via SDK). Impression-level data via SDK:

• Has better data freshness and earlier availability in AppsFlyer.
• Supports SKAN. 

Note:

• These impressions are collected and processed in AppsFlyer, but aren't counted against your in-apps package.

• There is an AppsFlyer ad revenue plugin for Unity.

Reporting ad revenue using the SDK connector

SDK principles of operation

The ad revenue SDK connector sends impression revenue data to the AppsFlyer SDK. These impression events are collected and processed in AppsFlyer, and ad revenue event, af_ad_revenue , is generated in the platform with the revenue attributed to the original UA source. 

Data display

The af_ad_revenue event is used to identify ad revenue. This event is used throughout the platform including dashboards and other data delivery tools.

Supported networks

The list of supported ad revenue mediation and monetization networks that can send us data via the generic ad revenue SDK connector is as follows:

• Unity LevelPlay mediation (formerly ironSource)
• Applovin Max
• Google AdMob
• Fyber
• Appodeal
• Admost 
• Topon
• Tradplus 
• Yandex
• Chartboost
• customMediation (when the mediation solution is not in the list of supported mediation partners)
• directMonetizationNetwork (when the app integrates directly with monetization networks without mediation)

Data freshness

The SDK connector sends the revenue data to the platform at the time the ad displays. For ROI360 premium customers, the data becomes available in:

• The DataLocker impression level topic at 1 AM and every 1 hour thereafter,
• The AppsFlyer Activity and Cohort reports at 5 AM UTC, and every 4 hours thereafter.

Implementing generic AppsFlyer ad revenue SDK connector

To implement the generic AppsFlyer ad revenue SDK connector:

1. Enable SDK-level ad revenue in AppsFlyer for the partner you want to connect. Note: This needs to be done for each app individually.
2. Tell your developer to integrate the generic AppsFlyer ad revenue SDK connector with the help of these instructions.
3. To record ad revenue in your SKAdNetwork dashboard, follow the SKAN ad revenue instructions.

Traits and limitations