At a glance: Enable Google Ads cost and ad revenue data in AppsFlyer.
For a complete picture of working with Google Ads (AdWords) in AppsFlyer, check out these articles:
- Google Ads (AdWords) integration setup
- Google Ads (AdWords)—re-engagement
- Google Ads (AdWords)—cost and ad revenue (this article)
- Google Ads (AdWords)—FAQ and discrepancies
- For iOS 14 related campaigns see Google Ads SKAdNetwork interoperability with AppsFlyer.
Cost data sync status
View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard.
Google Ads allows you to sync several accounts for pulling cost data. For each synced account, AppsFlyer shows the status of cost integration and the last time AppsFlyer managed to pull matching cost data.
Stopping Google cost sync
To stop syncing Google cost, delete the Google account connection:
- Go to the cost tab, in the actions column, hover over an account, click Delete connection. Once deleted, AppsFlyer stops getting the cost. Deleting the connection does not impact historical data.
Cost, clicks, and impressions
The cost integration provides the following aggregated data:
- Cost data for your campaigns, adsets, geos/countries, and channel levels. See the ad network cost integration table for full details on the supported dimensions, metrics, and features.
Note: Cost data requires an ROI360 subscription.
- Data on clicks, impressions, and enriched data (keywords, campaign names, and adset).
- MCC Accounts are supported.
- Data on cost, clicks, and impressions is currently not available for pre-registration campaigns due to limitations in Google Ads API.
To view Google Ads cost, click and impression data within the AppsFlyer dashboard, connect via your Google Ads configuration page. Once the connection is complete, AppsFlyer begins to query your Google Ads cost amounts, clicks, and impressions for all of your existing campaigns.
Read more about setting up cost in Google Ads.
Read more about how Google defines clicks and views.
Read more about Google Ads limitations.
After the setup, data should come through within a few hours.
Users can confirm they are logged in with the correct Google Ads account by checking the email address, which appears on the top right corner of the Google Ads dashboard.
If the Google Ads account is a sub-account of an MCC account, then the top right ID is the MCC's, and the sub-account's ID is on the top left corner.
If it is not the correct account, sign out of the account and sign in again using the email address for a different Google account.
Recording ad revenue with Google Ads
Google Ads (AdWords) revenue integration is deprecated as of November 30, 2020. For ad revenue data, AdWords customers need to migrate to Google AdMob.
Why can't I see my cost data?
There are several possible reasons why you don't see the data:
Where is my geo-based click data?
In some cases, AppsFlyer receives partial Geo clicks data from Google. When this occurs AppsFlyer completes the missing clicks information from other Google sources, which lack the Geo data. Therefore, when grouping by Geo, the total number of clicks from Google's campaigns, may not match with the same number with another grouping dimension.
Traits and limitations
|Inactive and active campaigns||
The Google integration supports cost reporting for inactive campaigns, in the following cases:
Inactive campaigns are campaigns for which no installs or conversions were recorded in AppsFlyer.
For non-ACI and non-ACE campaigns, AppsFlyer reports costs for active campaigns only, meaning at least one conversion or install is recorded in AppsFlyer. Costs are reported for the 7 day-window of the conversion/install.