TikTok for Business—Create web campaigns for website apps

To activate the TikTok Web Ads integration:

1. In AppsFlyer, from the side menu, go to Collaborate > Partner Marketplace.
2. Search for TikTok For Business - Advanced SRN (or tiktokweb_int) and select it.
3. Click Set up integration. You're directed to the Active Integrations setup page.
4. In the Integration tab, turn on Activate Partner. The toggle must stay on for as long as you work with the partner.
5. Pixel ID: Enter the Pixel ID. You can generate it or retrieve it from your TikTok Ads Manager by following the instructions in the TikTok documentation.
6. Access token: Enter the access token. To generate or retrieve it, follow the same TikTok documentation.
7. Limit TikTok Web Ads' use of users' personal information (CCPA): Turn on this toggle to enable compliance with data protection laws.

You can define which web conversion events AppsFlyer sends to TikTok Ads by mapping AppsFlyer events to TikTok Web Ads events. These postbacks can be viewed in TikTok Ads Manager, and TikTok uses the mapped events for campaign optimization and reporting.

To set in-app event postbacks:

1. Turn on In-app event postbacks.
2. If required, set the in-app event postback window. Read more about in-app event postback window configuration in In-app event postback configuration.
3. Click Add event to add an event to the list.
4. In the AppsFlyer event column, select the event name from the drop-down list. AppsFlyer receives the event name either from the Web SDK integrated on your website or from server-to-server (S2S) events you send to AppsFlyer.
5. In the mapped to partner event column, select the most suitable pre-defined partner event.
6. In the For Users From column, select the appropriate option:
   • This partner only, to send events attributed to TikTok Web Ads only.
   • All media sources, including organic, to send all events regardless of attribution source.
7. In the including column, select whether events will be sent with their revenue values. See Data to include in the postbacks.
8. [Optional] Click the Add condition icon to set conditions for an event.
9. Click Save integration.

You can choose any pre-defined in-app event sent from AppsFlyer as your campaign goal. Select a campaign objective that aligns with your website conversion goals, for example, driving traffic to your website or optimizing for on-site conversions.

1. Under Destination, in the Website URL field, enter the URL of your website, which is the page where users land after clicking your ad.

   Website URL is the primary destination option. Users click the ad and land directly on your website to complete conversion events.

2. [Alternative] AF attribution link (OneLink): If you want to redirect users to the mobile app with a fallback to the website, you can use an AF attribution link (OneLink) as the destination URL instead.
3. Click Build a URL parameter to add the URL parameters to the destination URL.
4. Under Custom parameters, click Add parameter.

5. Map the AppsFlyer parameters to their TikTok values:

   AF parameter	Mapped TikTok value
   pid	tiktokweb_int
   c	__campaign_name__
   af_c_id	__campaign_id__
   af_adset	__aid_name__
   af_adset_id	__aid__
   af_ad	__cid_name__
   af_ad_id	__cid__

   Note

   To simplify campaign analysis, include the campaign type (web or mobile) as a prefix or suffix in the campaign name, for example, campaign-name_web.

   For best practices on URL parameter configuration and traffic source resolution, see About traffic source resolution.

   An example of the resulting URL:

   https://www.example.com?pid=tiktokweb_int&c=__campaign_name__&af_c_id=__campaign_id__&af_adset=__aid_name__&af_adset_id=__aid__&af_ad=__cid_name__&af_ad_id=__cid__

   Note

   TikTok automatically adds ttclid={{ttclid}} to the destination URL when the ad is clicked.