Snapchat—Create web campaigns for website apps

To activate the Snapchat Web Ads integration:

1. In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
2. Search for Snapchat and select it.
3. Click Set up integration. You're directed to the Active Integrations setup page.
4. In the Integration tab, turn on Activate Partner. The toggle must stay on for as long as you work with the partner.
5. Pixel ID: Enter the Pixel ID. You can generate it or retrieve it from your Snapchat Ads Manager by following the instructions in the Snapchat Web Ads documentation.
6. Access token: Enter the access token. To create or retrieve it, follow the instructions in the official Snapchat Web Ads documentation.

You can define which web conversion events AppsFlyer sends to Snapchat Ads by mapping AppsFlyer events to Snapchat Web Ads events. These postbacks can be viewed in Snapchat Ads Manager. Snapchat uses the mapped events for campaign optimization and reporting.

To set in-app event postbacks:

1. Turn on In-app event postbacks.
2. If required, set the in-app event postback window. Read more in In-app event postback configuration.
3. Click Add event to add an event to the list.
4. In the AppsFlyer event column, select the event name from the list. AppsFlyer receives the event name either from the Web SDK integrated on your website or from server-to-server (S2S) events you send to AppsFlyer.
5. In the Mapped to Partner Event column, select the most suitable predefined partner event from the list.
6. In the For Users From column, select the appropriate option:
   • This partner only sends events attributed to Snapchat Web Ads.
   • All media sources, including organic, are to send all events regardless of attribution source.
7. In the including column, select whether to send events with their revenue values. See Data to include in the postbacks.
8. [Optional] Click the Add condition icon to set conditions for an event.
9. Click Save integration.

You can choose any predefined in-app event sent from AppsFlyer as your campaign goal. Select a campaign objective that aligns with your website conversion goals, for example, driving traffic to your website or optimizing for on-site conversions.

1. Under Destination, in the Website URL field, enter the URL of your website, the page where users land after clicking your ad. Website URL is the primary destination option. Users click the ad and land directly on your website to complete conversion events.
2. [Alternative] AF attribution link (OneLink): If you want to redirect users to the mobile app with a fallback to the website, you can use an AF attribution link (OneLink) as the destination URL instead.
3. Click Build a URL parameter to add the URL parameters to the destination URL.
4. Under Custom parameters, click Add parameter.

5. Map the AppsFlyer parameters to their Snapchat values:

   AF parameter	Mapped Snapchat value
   pid	snapweb_int
   c *	{{campaign.name}}
   af_c_id	{{campaign.id}}
   af_adset	{{adSet.name}}
   af_adset_id	{{adSet.id}}
   af_ad	{{creative.name}}
   af_ad_id	{{ad.id}}
   af_channel	{{site_source_name}}

   * To simplify campaign analysis, include the campaign type (web or mobile) as a prefix or suffix in the campaign name, for example, campaign-name_web.

   For best practices on URL parameter configuration and traffic source resolution, see About traffic source resolution.

   An example of the resulting URL:

   https://www.example.com?pid=snapweb_int&c={{campaign.name}}&af_c_id={{campaign.id}}&af_adset={{adSet.name}}&af_adset_id={{adSet.id}}&af_ad={{creative.name}}&af_ad_id={{ad.id}}&af_channel={{site_source_name}}