At a glance: Discover, review, activate, and manage partner integrations (ad networks, agencies, tech partners, analytics platforms, and more) from one central place in AppsFlyer.
About partner integrations
Partner Integrations is your central hub for finding and managing partners in the AppsFlyer ecosystem. You can browse ad networks, agencies, tech partners, analytics platforms, and other integrated partners in one place. Use Partner Integrations to review partner capabilities, evaluate partner fit, and activate the partners that best support your business goals. You can also manage existing integrations for your selected app.
Quick start
Use Partner Integrations to discover, manage, and activate partners.
The Partner Integrations page includes two tabs:
- Active integrations: View and manage your active partner integrations.
- Marketplace: Browse or search for partners that match your needs.
To get started:
- Access Partner Integrations: In AppsFlyer, from the side menu, select Collaborate > Partner Integrations.
- Manage Active integrations: View and manage your active partner integrations.
- Discover partners: Browse or search for partners to find solutions that match your needs.
- Review partner details: Select a partner to open the partner page and learn about their capabilities and integration options.
- Integrate with the partner: Follow the integration steps to activate the partner.
Manage active integrations
To view your active integrations, go to the Active integrations tab.
The Active integrations tab displays all partners that are currently integrated with the selected app. At the top of the tab, you can see the total number of active integrations.
From this view, you can switch between apps, search for a specific partner, and select a partner card to view or manage its integration settings.
The Active integrations tab allows you to:
- View and manage active partner integrations for the selected app.
- Search an active integration by partner name.
- See the total number of active integrations displayed as a badge on the tab.
- Filter integrations by partner type and quality scores.
- Select a partner card or click Manage integration to navigate to the integration setup page.
Note
- The active integrations shown on the Active integrations tab vary according to the currently selected app. You can see which partners are connected to other apps by clicking the app selector (top left) and choosing a different app.
- The number of active integrations for the selected app is shown on the tab.
What you can do from the Active integrations tab
| Option | Description |
|---|---|
| Go to the Marketplace tab | Click the Marketplace tab to explore new partners, where you can find all partners integrated with AppsFlyer. |
| Manage the integration | Click a partner card or Manage integration to view and manage the partner integration setup page. |
| Search within your active integrations | Enter a partner name in the search bar to find an active partner for the currently selected app. |
| Change apps |
The list of active partner integrations depends on the currently selected app. To see active partners for a different app:
|
| See the partner page | Click the About icon on a partner card to view the partner page. |
Discover partners
To discover and activate new partners, go to the Marketplace tab.
The Marketplace tab displays partners available for integration with the selected app, along with key details such as integration status and quality badges.
From this view, you can browse or search for partners and select Integrate to start setting up a partner for the selected app.
Partner cards
Browse partner cards for basic information about each partner:
- Active status indication (appears for active integrations)
- Quality badges (for partners who meet quality criteria)
- Partner type (for example: Ad network, Agency, Tech partner)
- App integrations (the number of active app integrations the partner has)
- About (opens the partner page)
- Integrate / Manage integration (starts setup or opens the integration configuration)
Filter the list of partners
Use the filters at the top of the page to find partners relevant to your search. Use the following filters to fine-tune your search:
| Filter | Description |
|---|---|
| Partner type |
Browse partners by type:
|
| Target region | Filter partners by activity in the selected regions. |
| Target geo | Filter partners whose main activity is in the selected geos. |
| High Quality Traffic | When selected, shows only partners with a low-fraud-rate badge (based on traffic from the last month). |
| AppsFlyer Performance Index | When selected, shows only partners included in the latest AppsFlyer Performance Index. |
Search for partners
Use the search bar to find specific partners.
When using the search bar in the Marketplace tab:
- You can search for partners by their name or PID.
- The Manage integration icon appears for existing partners and leads to the configuration page for your currently selected app.
- A green dot next to the partner logo indicates the integration is active.
- You can also search for active integrations in the Active integrations tab.
Learn about partners
You can learn more about each partner and connect with them on their partner page. Click the About button on a partner card to open the partner page.
What you can do from the partner page
What you can see on the partner page
When partners meet quality criteria, the following badges can appear:
- Performance Index: Leads to the partner ranking table (shown only if the partner appeared in the latest Performance Index).
- High-quality traffic: Indicates traffic from recent months with a very low fraud rate.
Additional partner details include:
- App integrations: The number of active app integrations the partner has with recorded traffic for the past 30 days.
- Supported features: AppsFlyer integration features that the partner supports.
- Partner details: Information the partner provided, such as services, capabilities, and terms of service.
Contact the partner
AppsFlyer can help you connect with a partner by sending them an introductory email on your behalf. You can review the email text before sending.
- From the partner page, click Introduce me.
- [Optional] Hover over See full email text to preview the full message.
- Click Send quick introduction.
Note
- The Introduce me button appears only if the partner provided relevant contact details.
- Some partners prefer to be reached via their landing page. In this case, the Contact partner button appears instead of Introduce me.
Integrate with a new partner
After discovering new partners and learning about their activity, you can set up the integration. Once your apps are connected to partners, you’ll start seeing non-organic data on your dashboards.
Note
Before setting up an integration, make sure you contact the partner and open an account with them.
To set up an integration with a new partner:
- In AppsFlyer, from the side menu, select Collaborate > Partner Integrations.
- Search for the partner and select it. Click the partner card or the Integrate button to open the integration setup page.
- Turn on Activate partner and set up the rest of the integration sections.
Invite new partners to AppsFlyer
If the ad network you're working with isn't integrated with AppsFlyer yet, you can send them an invitation link.
Validation period for new integrations
Before new ad network integrations can be added to the Marketplace, they undergo a validation period during which AppsFlyer assesses their traffic quality. Integrations failing to meet quality standards post-validation will be removed from the platform.
Note
- Only admins can invite new partners via the invite link.
- This option is available for customers in Growth and Enterprise plans.
To invite a new partner to integrate with AppsFlyer:
- In AppsFlyer, from the side menu, select Collaborate > Partner Integrations.
- From the top-right corner of the Partner Marketplace page, click the letter icon.
- Enter the partner's name and relevant email address.
The partner will receive an email with a registration link to start the signup process.