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Meta Quest（Oculus）とAppsFlyerの連携

  • 更新
概要： Meta Quest (Oculus) アプリをAppsFlyerと連携すると、Meta Quest (Oculus) でキャンペーンのアトリビューションとイベントデータを受け取ることができます。

Meta Quest (Oculus) のアトリビューションについて

The Meta Quest (Oculus) OS for gaming runs across all Meta Quest (Oculus) devices.

Apps running on Meta Quest can integrate with AppsFlyer via S2S API or SDK to receive attribution data and performance measurements about which sources and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.

Integration procedures

The following table lists the tasks required to integrate your Meta Quest (Oculus) app with AppsFlyer. 

Task Actions Who's involved
App setup Marketer
SDK integration with your app (via S2S or SDK)

There are two methods of integration you can use: S2S and SDK.

For the S2S method, integrate the AppsFlyer API into your app with commands to report the following events to AppsFlyer.

  • First opens
  • In-app events
  • Sessions

Note:

  • First app opens must be reported before in-app events and sessions.
  • For the device_ids parameter, select the type custom.
    • The custom generated ID for first opens should match your in-app events, and sessions ID.
    • Send events using the API. Tell your developer which events to send. Verify that when you set up the API, you set up and map the events to send to AppsFlyer. 
    • To report owned media engagements, integrate the impression engagement API.

SDKメソッドには、Unity と Unrealの 2つのバージョンがあります。

注記：

既存のユーザーベースがあり、最初のセッションをインストールではなくセッションと見なす場合、開発者は skipFirst=trueメソッドを使用できます。

 アプリディベロッパー
クロスプラットフォームのランディングページ

Recommended: A cross-platform landing page running the AppsFlyer Smart Script lets you perform web-to-app attribution. It's most recommended when your campaign promotes an app that's also available on other platforms, like Epic and Native PC.

詳細：クロスプラットフォームのランディングページについて

詳細：クロスプラットフォームのランディングページの設定方法

注記：

Meta Questの場合、次のパラメーターが必要です：

  • platform: Quest

  • QUEST_APP_ID：Quest StoreアプリID
    Quest 2の場合、ストアURLにある番号です。例： 

    https://www.oculus.com/experiences/quest/XXXXXXXXXXXXXXXX/

    where XXXXXXXXXXXXXXXX is your unique app ID.

  • media_source
The following parameters are not required but recommended:
  • campaign
  • ad
  • ad_set
  • storefront_redirect_url: The full URL of the Oculus storefront for your app, including your QUEST_APP_ID. For example, https://www.oculus.com/experiences/quest/XXXXXXXXXXXXXXXX/
Marketer (may require developer assistance) 
Link setup Learn how to create direct attribution links Marketer
Report setup/view data Learn about data availability in dashboards and reports Marketer/Data engineer 

特性と制限

Trait Remarks
Retargeting Not currently supported
Cost data Import cost data via Cost Import using the upload file by email method. You can also pull data via API for Google, Meta, or TikTok.

See also

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