How to Configure a Campaign with Baidu App Ads

Introduction

Baidu App Ads(Baitong), one of AppsFlyer's integrated partners, is one of the biggest App promotion and distribution platforms in China domestic market, integrating the mobile traffic of App Stores( Baidu Mobile Assistant, Android Market, 91 Mobile Assistant,etc.), Baidu Mobile Search, Super App, Baidu Affiliates. .

To configure your campaigns with Baidu App Ads(Baitong), follow the steps below.

Setting Up Baidu App Ads(Baitong) 

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "Baidu App Ads" in the search field and click on its logo to open Baidu App Ads configuration window.

Baidu App Ads configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab 

The Integration Tab is divided into different sections as described below. 

 

Default Postbacks

AppsFlyer can send automatic postbacks to Baidu App Ads (Baitong) following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks. 

The Integration with Baidu Baitong Ads supports only the install event for Default Postbacks. 

baidu-baitong-default-postback.png

Tracking Link Tab 

In this tab, you can create the tracking links you want to send to Baidu App Ads(Baitong) for tracking Baidu App Ads(Baitong)'s campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link. 

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Baidu App Ads(Baitong). 
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Baidu App Ads(Baitong) campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Baidu App Ads(Baitong).
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5 


tracking-link-params.png

Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Baidu App Ads(Baitong).

Tracking link parameter: af_click_lookback

More details about the click lookback window here

Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to Baidu App Ads(Baitong) to be activated when leads click on a corresponding ad.

 

Data Enrichment Tab

The integration with this partner doesn't support Data Enrichment.

baidu-baitong-data-enrichment.png

Permissions Tab

In this tab, you can select the permissions to grant Baidu App Ads(Baitong), whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for Baidu App Ads(Baitong), the permissions tab is active and you can grant control to Baidu App Ads(Baitong).

baidu-baitong-permissions.png
Use these toggles to give the ad network permissions to handle its own configuration for your app:

 

Ad Network Permissions

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data 
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser 

Learn more about granting ad network permissions.

 

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