Baidu mDSP Ads (Baiyi) campaign configuration

At a glance: Baidu mDSP Ads (Baiyi), an AppsFlyer ad network integrated partner, is an advertising solutions provider and part of Baidu, the dominant search engine in China with over 70% market share.

Setting up Baidu mDSO Ads (Baiyi)

  1. In AppsFlyer, from the side menu, select Collaborate Partner Marketplace. 
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.

The Baidu mDSP Ads (Baiyi) configuration window includes 2 active tabs: Integration and Attribution link. Click on the items below to read about the tabs setup. 


  • The General Settings step in the Integration tab is mandatory for all partners.
  • All the rest of the steps are either descriptive or optional.

Integration tab

Activate partner

On the first visit, you must toggle ON the Activate Partner button to enable the setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

Default Postbacks

AppsFlyer can send automatic postbacks to Baidu mDSP Ads (Baiyi) following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.


In-app events settings

In this section, you can map your AppsFlyer events with Baidu mDSP Ads (Baiyi) via postbacks.


  1. Toggle In-App Event Postbacks to ON.
  2. Click Add Event to add an SDK Event to the list.
  3. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Baidu mDSP Ads (Baiyi) 's side.
Obtain the corresponding Event ID from Baidu mDSP Ads (Baiyi) and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Attribution link tab

In this tab, you can create the attribution links you want to send to Baidu mDSP Ads (Baiyi) for attributing Baidu mDSP Ads (Baiyi)'s campaigns, ad sets, or even single ads. Note that AppsFlyer DOES NOT save your generated partner's attribution links.

This tab is divided into different sections:

Attribution link parameters

In this section, select which parameters you want to add to the attribution link.

Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Baidu mDSP Ads (Baiyi).
    Attribution link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Baidu mDSP Ads (Baiyi) campaigns.
    Attribution link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Baidu mDSP Ads (Baiyi).
    Attribution link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the subsite ID parameter, to avoid exceeding the site ID limitations.
    Attribution link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5

Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer Attribution Link Structure and Parameters.

Click-through attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window can be attributed to Baidu mDSP Ads (Baiyi).

Attribution link parameter: af_click_lookback

More details about the click lookback window here.


Click attribution link

This is the attribution link that contains all the setup information you have set for it. Send it to Baidu mDSP Ads (Baiyi) to be activated when leads click on a corresponding ad.


Cost tab

Cost integration is not available for Baidu mDSP Ads (Baiyi).

Ad revenue tab

Ad revenue integration is not available for Baidu mDSP Ads (Baiyi).

Permissions tab

Permissions configuration is not available for Baidu mDSP Ads (Baiyi).

Create conversion rule at Baidu mDSP ads

Log in to Baidu mDSP Ads at and go to Tool >> Apps:


Click Create New App.


Enter all the relevant information in the fields.

Add the AppsFlyer Attribution Link in the box of Feedback URL:


NOTE: For iOS Apps, add the app by entering the Appid. For Android Apps, add the app in two ways:
1. Connecting with the App that you have uploaded to Baidu Developer Platform (, or
2. Entering the APK download page, or upload the APK there.

Then click submit button at the end of the page.

2. Create App Promotion Ads at Baidu mDSP Ads.

Click Campaign Management >> Create New Campaign:


In section 2. Set Up Ad Unit >> Process to Objectives, choose App Install >> Complete other related information and submit the Ad campaign for verification: