At a glance: See app activity, engagement, and in-app metrics during a given period. Current day metrics update in real-time.
Activity dashboard
- Contains organic and non-organic traffic
- Date range relates to the event date and isn't LTV-based.
- Data freshness:
- Current day: Continous. Example: DAU, sessions, revenue
- Average: Daily. Example: MAU, Average DAU, Average MAU
- Geo filter relates to the user location at install time
Tip
Want to know more about the Activity dashboard? Check out this short, informative course on the AppsFlyer Learning Portal.
Dashboard features and layout
Metric definitions
Metric | Description | ||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
DAU |
|
||||||||||||||||||||||||||||
Average DAU |
Average number of daily active users, per day, during the selected period. Example: Calculating average DAU
Average DAU = (10+12+8)/3= 10. |
||||||||||||||||||||||||||||
MAU |
Monthly active users:
Note: Retargeting sessions aren't included in the MAU count, but retargeting in-app events are. |
||||||||||||||||||||||||||||
DAU/MAU rate |
|
||||||||||||||||||||||||||||
Revenue |
Revenue generated for the selected period. Revenue consists of in-app purchases (if reported) and ad revenue. |
||||||||||||||||||||||||||||
ARPDAU |
Average revenue per daily active user. Example: Calculation of ARPDAU
|
||||||||||||||||||||||||||||
Sessions |
Sessions during the selected date range (if reported by the app) |
||||||||||||||||||||||||||||
Installs |
Number of installs during the specified date range |
Detailed tab
The detailed analysis tab is divided into sections: headline metrics, activity trend, and activity summary.
Headline metrics |
|
|
|
|
Average active users
|
Total installs: Number of installs divided into organic and non-organic installs | |
Total sessions: Number of sessions divided into sessions by organic and non-organic users | |
Total revenue: Revenue, divided into revenue attributable to organic and non-organic users | |
|
|
Trend line with comparison
KPIs available are:
In-app event measures available are:
|
|
|
|
The Activity summary table:
To use the summary table:
|
High-level tab: previous twelve-months

The tab contains a twelve-month historical overview of app activity performance and has the following charts:
- Active users and revenue
- Monthly gross profit: revenue, cost, gross profit
Specifications and limitations
Spec |
Remarks |
---|---|
Data freshness |
|
Uninstalls |
Not supported |
Retargeting |
|
ARPDAU |
There may be discrepancies between ARPDAU in the Activity dashboard and Pivots. |
Historical data |
|
Display range |
|
Group by geo |
Displays up to 62 geos (ranked by top activity sessions). |
Group by campaign |
This grouping is only available after selecting specific media sources. |