App Settings


The App Settings page enables you to perform a number of functions in the dashboard without the need for contacting your AppsFlyer Customer Success Manager.

To enter the App Settings page, click App Settings in the Configuration section on the left side of the window or via the Settings button on the My Apps page of the dashboard.

The App Settings page opens. Below you can find explanations for the different setup options on the app settings page.

SDK Dev Key

The AppsFlyer Dev key is a unique key per account, which is essential for the success of SDK integrations on all platforms. Developers can get the key from the App settings page. 


Define Loyal User Trigger

In the Analytics section you can define the parameter of a loyal user.  By default, a loyal user is defined as a user who has opened the app 3 times or more during its lifetime. If you select one of the configured events in the dropdown menu, loyal users are defined accordingly.

This change is reflected retroactively, so upon selecting a new event to represent loyalty, all the historic loyal user data is re-calculated to reflect the change. 


The default loyal user definition is highly indicative of user quality. However, it is also easy to replicate by fraudsters. AppsFlyer recommends using a more complex Loyal user trigger to increase the reliability of this KPI. For more details please read this

App Store Country

This section is only relevant for iOS apps

The "App Store Country" setting allows you to select the country in which your iOS app is available. 

When the app is not available on the default US app store, you must select the country where the app is available. Otherwise AppsFlyer redirects users to their local country's App Store, based on resolving their devices IP. In the rare cases where this IP is unusable AppsFlyer redirects to the default App store in the US.


Additionally, if the app is not available in the set country on the App Settings page, AppsFlyer is not able to retrieve and update your app's icon on the dashboard, causing it to seem "Pending".  



Time Zone

By default all app data is reported based on the UTC(GMT) time-zone. The time-zone setting here allows for changing the default time zone to any local time zone, to make data alignment easier. 

Selecting Time Zone for your App (other than UTC):

When selecting a time zone for your app, the following conditions apply:

1.  You can change the time zone for either new or live apps.

2.  Time zone change takes effect at midnight UTC time, upon which the dashboard screens, alongside the raw data reports, update to reflect the change.

3.  Changing the time zone for an app affects the view of the app owners, as well as for all agencies and partners that have access to the app's dashboard.   

Changing the Time Zone after Initial Selection:

If you decide to make an additional change to the time zone, you MUST follow these instructions: 

1.  Ensure at least 48 hours have passed since the last time zone selection.

2.  Change the time zone to UTC.

3.  Wait for 48 hours and change to UTC time zone.  

4.  You must then wait an additional 48 hours before selecting the new time zone. 

For more details about localization, see here.


The currency of the app is displayed according to how it was set at the time of the new app definition. The default used currency is USD.


Currency can only be set once when you add a new app so be sure to select the correct currency.



Re-Attribution Window

The Re-attribution window is a time frame starting from the first install time during which re-installs cannot be attributed as new installs. You can now change this window's value from the default 3 months to anything between 1-24 months. For more details click here.



To enable or disable Retargeting campaigns measurement, with any supporting media source - toggle the On/Off button. For more information about retargeting click here.


iOS apps that implement the iOS uninstall attribution feature need to upload the P12 certificate here. 

Android apps require a Firebase/GCM Server Key to be defined here for android uninstall attribution


Enable IP Masking  

You can toggle the On/Off button to enable app owners to mask the end-users' device IP addresses in the raw data reports.

For more details about IP Masking, see here.

iOS 10.3 Redirect Fallback  

For iOS 10.3 and above users only. Details here.

Change App Name


The account's admin can determine the name of your app, which is then displayed throughout the dashboard and data reports. This is especially useful if you have different versions of the same app, for example for regional distribution reasons. 

Note that while this change affects the display of the app, the app ID, used to identify the app when using various AppsFlyer APIs, remains the same.


app names are limited to 100 characters.



After making any changes to the app settings you MUST click on the button at the bottom right corner, before leaving the page, for the changes to take effect. 

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