Welcome to AppsFlyer

At a glance: Learn what mobile advertising attribution is and how AppsFlyer helps marketers pinpoint their targeting, optimize their ad spend, and boost ROI. 

What is app attribution?

App attribution determines which campaigns, partners, and channels drive your app installs and post-install events, such as in-app purchases. Marketers rely on these insights to measure and optimize marketing activities for both user acquisition and retargeting campaigns.

Related reading: Mobile attribution | CTV attribution

What can you do with AppsFlyer?

Get started

To get started with AppsFlyer, proceed to our step-by-step guide


Want to know more about the mobile ecosystem? Check out this short, informative course on the AppsFlyer Learning Portal.