Welcome to AppsFlyer

At a glance: Learn what mobile advertising attribution is and how AppsFlyer helps marketers pinpoint their targeting, optimize their ad spend, and boost ROI.

What is mobile attribution?

Mobile app attribution determines which campaigns, partners, and channels bring app installs and post-install events, such as in-app purchases. Marketers rely on these insights to measure and optimize marketing activities for both user acquisition and retargeting campaigns.

Learn more about mobile attribution.

To get started with AppsFlyer, proceed to our step-by-step guide

What can we do for you?

With AppsFlyer, your data always remains your data. You own it, for now, and forever. Our dynamic dashboards, APIs, and full raw data export help you make the most of it. With over 150 billion secure interactions processed every month, you can rest assured you made the right decision with AppsFlyer.

AppsFlyer helps app-developers, brands, and ad-agencies attribute installs to campaigns and optimize their users' acquisition funnel. In other words, AppsFlyer helps mobile app advertisers understand their success when driving loyal users to install their app.

On every app installation or conversion, AppsFlyer determines which ad-network or source generated the install and credit that source. This allows our clients to understand which media source delivers their most profitable users.

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