TVSquared (formerly Wywy) campaign configuration

  • Advertisers

TVSquared (formerly WyWy), an AppsFlyer integrated partner, enables the entire digital organization - marketers, product managers, and data scientists - to run the business based on data. TVSquared creates an integrated view of consumers across devices, providing tools to optimize the user experience in real-time.

Setting up TVSquared

  1. In AppsFlyer go to Configuration > Integrated Partners.
    The Integrated Partners window opens.

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  2. In the search bar type tvsq.
    The TVSquared logo displays.

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  3. Click TVSquared.
    The TVSquared integration tab displays.
  4. Complete the Integration tab.

Note: For TVSquared you need to complete the Integration tab. The remaining tabs are not applicable to TVSquared.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

  1. Enable Activate Partner.
    The Integrations parameters display.
    For more details about partner activation please click here.
  2. Complete the General Setting fields:
    • SITEID: Fill in the SITEID you obtained from TVSquared.
    • COLLECTORID: Fill in the COLLECTORID obtained from TVSquared.
  3. Default Postbacks: AppsFlyer sends postbacks to TVSquared after the user installs/re-engagement. Select the Sending Option for which the partner will get postbacks:
    • Events attributed to any partner or organic: All installs, irrespective of source, are reported to TVSquared

    • Off

  4. Complete in-app events settings fields:
  • SITEID: Fill in the SITEID you obtained from TVSquared.
  • COLLECTORID: Fill in the COLLECTORID obtained from TVSquared.
  • customerid: (optional) You can leave this field blank.
  • (optional) Enable In-App Events Postback: Map your in-app events with TVSquared using postbacks. Configure the parameters as follows: 
    • Click Add Event to add an SDK event to the list and complete the parameters.
  • Click Save integration.
  •  Note

    According to both Facebook and Twitter Terms and Conditions, we cannot share user level data with any 3rd party. Therefore, all Facebook and Twitter installs are sent to TVSquared as organic.

    For details on sharing data with 3rd parties, click here.

    Attribution link tab

    Attribution Links are not available for TVSquared.
     

    Cost tab

    Cost data is not supported in the integration with this partner.

    Ad revenue tab

    Ad Revenue is not supported in the integration with this partner.

    Permissions tab

    Permissions are not available for TVSquared.

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