At a glance: TVSquared (formerly WyWy), an AppsFlyer ad network integrated partner, enables the entire digital organization - marketers, product managers, and data scientists - to run the business based on data. TVSquared creates an integrated view of consumers across devices, providing tools to optimize the user experience in real-time.
Setting up TVSquared
Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.
To activate or edit the integration:
-
To activate: In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
To edit: In AppsFlyer, from the side menu, select Collaborate > Active Integrations. - Search for the partner and select it.
- Click Set up integration. You’re directed to the Active Integrations setup page.
- In the Integration tab, turn on Activate partner.
Note: The toggle must stay on (activated) for as long as you work with the partner. Learn more about partner activation. - Complete the configuration using the relevant tabs, as described below.
Note: For TVSquared you need to complete the Integration tab. The remaining tabs are not applicable to TVSquared.
For a detailed description of the Partner Configuration Window Header, click here.
Integration tab
The Integration Tab is divided into different sections as described below.
Activate partner
- Enable Activate Partner.
The Integrations parameters display.
For more details about partner activation please click here. - Complete the General Setting fields:
- SITEID: Fill in the SITEID you obtained from TVSquared.
- COLLECTORID: Fill in the COLLECTORID obtained from TVSquared.
-
Default Postbacks: AppsFlyer sends postbacks to TVSquared after the user installs/re-engagement. Select the Sending Option for which the partner will get postbacks:
-
Events attributed to any partner or organic: All installs, irrespective of source, are reported to TVSquared
-
Off
-
- Complete in-app events settings fields:
- SITEID: Fill in the SITEID you obtained from TVSquared.
- COLLECTORID: Fill in the COLLECTORID obtained from TVSquared.
- customerid: (optional) You can leave this field blank.
- (optional) Enable In-App Events Postback: Map your in-app events with TVSquared using postbacks. Configure the parameters as follows:
- Click Add Event to add an SDK event to the list and complete the parameters.
- Click Save integration.
Note
According to both Meta ads and X Ads terms and conditions, AppsFlyer can't share user-level data with any 3rd party. Therefore, all Meta ads and X Ads installs are sent to TVSquared as organic.
For details on sharing data with 3rd parties, click here.
Attribution link tab
Cost tab
Cost data is not supported in the integration with this partner.
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
Permissions tab
Permissions are not available for TVSquared.