At a glance: Use OneLink for powerful, customized user redirection, deep linking, and attribution from your campaigns, regardless of user device, operating system, channel, or platform, for maximum conversion and revenue.
About OneLink
AppsFlyer OneLink enables you to create links for your campaigns with attribution, redirection, and deep linking capabilities that convert owned media users into app users and engage existing users with smooth contextual journeys regardless of device, operating system, channel, or platform. Use OneLink to create personalized, contextual user journeys that drive users to your app to achieve the highest possible conversion rates and revenue. The personalized experiences you can create include:
- Social-to-app: Engage your users on social media and send them from social media feeds to your app.
- App-to-app: Lead users to your app from within other apps.
- Web-to-app: Convert your mobile website visitors into new mobile app users using Smart Banners and Smart Script.
- QR-to-app: Use QR codes to drive app installs by having users scan a QR code at key points during their offline customer experience. You can also put QR codes on your desktop site, or on TV and CTV ads to route users to your app.
- Email-to-app: Use email service providers (ESPs) to engage users via email and send them from their inbox to your app.
- Text-to-app: Create links for your SMS and messaging campaigns and engage users via text messages.
- Referral-to-app: Create user invite links that allow users and influencers to invite others to your app or share specific in-app content, for example, an article.
- Custom: Create a custom experience with a myriad of options for maximum customization. No matter where your users come from, whether via desktop or mobile, online or offline, owned or paid media, use OneLink to easily direct them to the right place.
OneLink onboarding
To get started using OneLink, follow the steps below:
Prerequisites
- An AppsFlyer account with at least one of your apps added.
- To set up OneLink, you must be an AppsFlyer Admin user or have permissions to add/edit OneLink templates.
- The AppsFlyer SDK should be installed in your mobile apps for attribution of installs, in-app events, and deep linking.
- If the SDK is not yet installed in your apps, it's still possible to create a working redirection link, but without attribution.
| Task | Purpose | Actions required | Who's involved |
|---|---|---|---|
| 1. Create a OneLink template | A OneLink template is the required base of redirection logic for the links you'll create. |
|
Marketer and developer |
| 2. Create a OneLink link | Create a OneLink link from your newly created template, for use in your campaign. |
|
Marketer and developer |
| 3. Set up your domain redirect allowlist | For security, links you create in AppsFlyer will only redirect users to web URLs whose domains are in your allowlist. | Update the domain redirect allowlist with all domains you want to redirect users to. | Marketer |
| 4. Test your new link | Test that your link successfully redirects:
|
You can test your newly created link. | Marketer |
| 5. Use the link confidently in your campaign, then measure the results |
|
Marketer, data analyst | |
| Optional features | Now that you're all set up, you can explore and discover additional OneLink features such as:
|
Marketer and developer |
If you need any help getting started with OneLink, reach out to your salesperson, or write to hello@appsflyer.com