At a glance: Bing, an AppsFlyer ad network integrated partner, is one of the world's leading search engines. You can manage user acquisition campaigns through Bing and attribute them with AppsFlyer.
Note
Microsoft requires attribution providers to delete its user-level data 13 months after the install. This means that the events performed by these users 13 months after they install the app are counted as organic. Past aggregate data remains the same.
Set up Bing
Prerequisite: An account with the partner. If you don't have an account, contact the partner to open one before setting up the integration.
To set up a new integration:
- In AppsFlyer, go to Collaborate > Partner Integrations > Marketplace tab.
(To edit an existing integration: Go to Collaborate > Partner Integrations > Active integrations tab.) - Select the relevant app.
- Search for the partner and select Integrate.
- In the Integration tab, turn on the Activate partner toggle.
Important note: The toggle must stay on (active) as long as you work with the partner. Learn more - Complete the configuration using the relevant tabs, as described below.
See partner configuration window.
Integration tab
Activate partner
On the first visit, you must toggle ON the Activate Partner button to enable the setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
Default postbacks
Send automatic postbacks to Bing following user installs.
Note
The option Only events attributed to this partner is the only option with Bing and is selected by default.
Attribution link tab
Generate and save attribution links and send them to the partner for attributing specific campaigns, ad sets, or single ads - both for UA and retargeting campaigns. You can use either a single-platform link or a OneLink.
Learn more about attribution link structure and parameters.
To generate an attribution link, follow these instructions.
Cost tab
Cost integration is not available for this partner.
Ad revenue tab
Ad revenue is not available for this partner.
Permissions tab
See permissions tab.