Bing campaign configuration

At a glance: Bing, an AppsFlyer ad network integrated partner, is one of the world's leading search engines. You can manage user acquisition campaigns through Bing and attribute them with AppsFlyer. 


Microsoft requires attribution providers to delete its user-level data 13 months after the install. This means that the events performed by these users 13 months after they install the app are counted as organic. Past aggregate data remains the same.

Set up Bing

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

See partner configuration window.

Integration tab

Activate partner

On the first visit, you must toggle ON the Activate Partner button to enable the setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here

Default postbacks

Send automatic postbacks to Bing following user installs.


The option Only events attributed to this partner is the only option with Bing and is selected by default.

Attribution link tab

Generate and save attribution links and send them to the partner for attributing specific campaigns, ad sets, or single ads - both for UA and retargeting campaigns. You can use either a single-platform link or a OneLink.
Learn more about attribution link structure and parameters.

To generate an attribution link, follow these instructions.

Cost tab

Cost integration is not available for this partner.

Ad revenue tab

Ad revenue is not available for this partner.

Permissions tab