At a glance: vivo Ads is an AppsFlyer ad network integrated partner.
Setting Up vivo Ads
The setup is done from the Active Integrations page, but to find new partners you must first go to the marketplace.
Note
Before setting up an integration, make sure you contact the partner and open an account with them.
To activate the integration:
- In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
- Search for the partner and select it.
- Click Set up integration.
- Select the app for the integration. You’re directed to the integration setup page.
- In the Integration tab, turn Activate partner on.
vivo Ads configuration window includes 2 active tabs: Integration and Attribution link. Click the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
Tip
- The General Settings step in the Integration tab is mandatory for all partners
- All the rest of the steps are either descriptive or optional
Integration Tab
The integration with vivo Ads only supports the install event in the default postback.
Activate Partner
On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
Enable View-Through attribution
Toggle this to ON if you want to attribute view-through installs from vivo Ads. The view-through lookback slider is available on the attribution link tab (described below).
Default Postbacks
Attribution Link Tab
This tab is divided into different sections:
Attribution Link Parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
-
Campaign - add it to compare different campaigns running with vivo Ads.
Attribution link parameter: c -
Adset - set ad set names to compare different ad sets within specific vivo Ads campaigns.
Attribution link parameter: af_adset -
Ad Name - set ad set names to compare different creatives within specific ad sets within specific vivo Ads campaigns.
Attribution link parameter: af_ad -
Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid -
Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.
Click-through Attribution
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to vivo Ads.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Attribution Link
This is the attribution link that contains all the setup information you have set for it. Send it to vivo Ads to be activated when leads click on a corresponding ad.
View-through attribution lookback window
This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to vivo Ads, providing there was no other relevant ad click.
You can customize this value to 1-23 hours or 1-7 days.
Attribution link parameter: af_viewthrough_lookback
More details about the view-through attribution here.
Impressions attribution link
The impression attribution link contains similar attribution data to the click recording link (besides the different lookback window). Send it to vivo Ads to be activated when a corresponding ad is watched, usually for 1 second or more.
Cost Tab
Cost data is not supported in the integration with this partner.
Ad Revenue Tab
Ad Revenue is not supported in the integration with this partner.
Permissions Tab
Permissions are not supported in the integration with this partner.