Appodeal campaign configuration

At a glance: Appodeal, an AppsFlyer integrated partner, provides app owners with click attribution and an all-in-one ad monetization solution. Ad revenue is reported with user-level granularity.

Setting up Appodeal integration

AppsFlyer integration with Appodeal supports click attribution and user-level ad revenue attribution.

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

Update setting tab content as required: Integration, Attribution link, and Ad revenue.


Configure this section if Appodeal provides ad network advertising services.

To enable the integration:

  1. Enable Activate Partner.
  2. Click Save Integration.

Attribution link

Generate click attribution links (for use by Appodeal) via this tab. More about link structure and parameters.

To generate an attribution link:

  1. Select a parameter from the Parameter name drop-down list and set a value.
  2. Click Add parameter and repeat the above step to add more parameters.
  3. Set the duration of the click-through lookback window. 
  4. Copy the click-attribution link and send it to the ad network.
    Note: AppsFlyer does not save links.

Attribution link and lookback window

Attribution link type Link activation Lookback window
Click A user clicks on an ad served by the ad network

The Click-through lookback window is preset; it is the maximum allowed time from click to install.

Example: An install (first launch) made after the clickbut before the expiry of the lookback windowis attributed to Appodeal.

Parameter nameaf_click_lookback 
Default value: 7 days
Range: 1-23 hours or 1-30 days

Typical link parameters 

Parameter  Parameter name Description
Campaign c Name of the campaign
Adset af_adset Use to differentiate add sets.
Ad name af_ad Use to differentiate between creatives within the add set.
Site ID af_siteid

Use to attribute installs to specific publishers.

Good practice! If there are multiple publishers,

  • Limit the number of site IDs in use
  • Use the subsite ID parameter to avoid exceeding the site ID limitation
Subscriber parameters af_sub1, af_sub2, af_sub3, af_sub4, and af_sub5

Use to insert values.

  • Parameters are parsed and included in the raw data report. 
  • Use them to perform data aggregation or filtering


Appodeal sends CPI cost data via the attribution link.

Ad revenue

To enable the ad revenue API:


No permissions need to be set for Appodeal.