At a glance: Spotify, an AppsFlyer ad network integrated partner, uses its enhanced mobile advertising solution to cultivate strategic, scalable, and smart campaigns to meet the needs of mobile users. In Spotify, clicks are generated when a user clicks on a CTA button while watching or hearing an ad.
Setting up Spotify
Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.
To activate or edit the integration:
-
To activate: In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
To edit: In AppsFlyer, from the side menu, select Collaborate > Active Integrations - Search for the partner and select it.
- Click Set up integration. You’re directed to the integration setup page.
- In the Integration tab, turn on Activate partner.
Note: The toggle must stay on (activated) for as long as you work with the partner. - To view attributed install reporting in Spotify Ads Manager, enable the Ad network permissions and Access aggregate conversions data settings in the Permissions tab.
- Complete the configuration using the relevant tabs, as described below.
Learn more about the partner configuration window header.
Learn more about partner activation rules.
Important
- The general settings step in the Integration tab is mandatory for all partners.
- All the rest of the steps are either descriptive or optional.
Integration tab
The Integration tab is divided into different sections as described below.
General settings
Enable view-through attribution
If you want to attribute view-through installs from Spotify, enable this toggle. To set the view-through lookback window, go to the attribution link tab (described below).
Attribution link tab
Spotify has a server-to-server integration with AppsFlyer, so attribution links are not used for campaign measurement. When you select your app as the conversion measurement source during Spotify campaign setup, the AppsFlyer integration will automatically be activated, and Spotify will send AppsFlyer impression and click data with the necessary identifiers for attribution.
Cost tab
Cost integration is not available for Spotify.
Ad revenue tab
Ad revenue is not available for Spotify.
Permissions tab
In this tab, you can select the permissions to grant Spotify, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for Spotify, the permissions tab is active and you can grant control to Spotify.
After you enable granting permissions to Spotify, you can add team members to grant them access to the data according to the selected permissions.
Permissions can be granted only to Spotify employees who have an ad network team member account on AppsFlyer.
To grant permissions to ad network team members:
- Click Add team member.
- Enter the ad network team member's email.
- Click Add.
Important!
- When you give Spotify permissions to configure the integration and to change in-app event postbacks, you allow them to potentially access all attribution events, including organic and non-organic traffic from all media sources.
- Changes that Spotify makes override the current configuration, even if set by the advertiser.
The following are the permissions types that advertisers can grant Spotify:
- Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks).
- Allow to configure in-app event postbacks - permit the partner to set up in-app event postbacks mapping to itself on the integration tab.
- Allow access to your retention report - only to the partner's own retention data.
- Allow access to your aggregate loyal user data - only to the partner's own loyal user data.
- Allow access to your aggregate in-app events data - only to the partner's own in-app events data.
- Allow access to your aggregate revenue data - only to the revenue data attributed to the partner.
- Allow access to your Protect360 dashboard & raw data via API - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser.
Learn more about granting ad network permissions.