X Ads (formerly Twitter Ads) FAQ and discrepancies

The user who is authorizing the integration between AppsFlyer and X Ads must have X Ads Account Administrator access.

All attributions are for campaigns on the selected account. If no account is selected, no in-app events or attributions are sent to X Ads, even if the in-app event mapping is still visible on the X Ads configuration window.

No. The account owner sees all of the connected X Ads accounts. Team members only see their connected X Ads accounts.

You can disconnect AppsFlyer from your X Ads account. The following instructions assume that you are logged into your X Ads account using a desktop or laptop browser:

1. Sign in to X Ads.
2. On the left menu, click More > Settings and Privacy.
3. Go to Security and account access > Apps and sessions > Connected apps.
4. Click AppsFlyer.
5. Click Revoke Access.

You can now go back to your AppsFlyer account and connect a different X Ads account if you want.

Yes, but it requires some actions on X Ads. But first, some background is required:

You can connect only one handle (also known as an X user) to your AppsFlyer account. When you connect this handle, your X Ads Account appears in the X Ads configuration in AppsFlyer dashboard.

If one of your team members also has an X Ads Account, this means they have a different handle than yours and cannot connect their handle to AppsFlyer. This is because your handle is the one that is already connected with the AppsFlyer account. In order for their X Ads Account to also appear in AppsFlyer, they need to give your handle access as account administrator to their X Ads Account.

Say your team member is Jenny and her handle is @jenny. Your handle is @nivi and is the handle that is connected to AppsFlyer. In order for her X Ads Account to appear in the AppsFlyer account, she needs to give your handle access as account administrator to her X Ads Account. Jenny needs to give access to Nivi to her X Ads Account and not that other way around. When she does so, AppsFlyer looks at Nivi's handle, and sees all the ad accounts that it is associated with, Jenny's included.

Yes.
When an agency creates a new X Ads campaign, the campaign name must start with the agency name and an underscore (Example: "AgencyName_Campaign1").

For more details go here.

We don't provide X Ads raw data to agencies because X Ads' terms of service regard agencies as third parties.

If your app was subscribed to another attribution provider in the past, which was used to attribute X Ads installs, the following errors below when configuring X Ads on AppsFlyer's dashboard:

Error: The app is associated with a different attribution provider. Please associate it with AppsFlyer.

Alternatively, the following error may also appear:

Error: Error has occurred while saving X Ads configuration. Some accounts failed to update: XX Multiple provider ids to same (appid, conversionType) for event appid2872.

If the account selection does not save, this may be because the X Ads account in question was previously associated with a different provider at X Ads. To resolve this:

• Contact X Ads to remove the other provider from your end
• Select the Active Account name
• Click Save and Close.
• If this still doesn't solve the problem you will have to contact your previous measurement provider and ask to remove the past X Ads tags associated with your account.

For details on how to configure an X Ads Retargeting Campaign, click here.

Yes. If retargeting is turned on, AppsFlyer doesn't send the af_app_opened event postbacks to X Ads, as per X Ads' request.
Note that even if the X Ads setup window allows this selection, the af_app_opened postbacks are not sent with retargeting.

To deactivate the integration with X Ads, uncheck all accounts and click Save & Close.

Yes!
To establish the connection between AppsFlyer and X Ads, the advertiser MUST select an active account in the X Ads partner page on AppsFlyer's dashboard, so at least one X Ads account is checked.
Afterwards, the agency needs to connect its X Ads account directly from its own agency dashboard.

Agencies cannot configure in-app events for X Ads. Similar to Meta ads, these must be configured by the Advertiser.

X Ads requires attribution providers to delete their user-level data 3 months after the install. This means that the events performed by these users 3 months after they install the app are counted as organic.

Past aggregate data remains the same.

When you set up a campaign in X Ads, you can add multiple apps to the campaign. When X Ads reports the cost, the total campaign cost data displays under each app in AppsFlyer, and is not divided per app.

For example, if you run one campaign that costs $1,000 for both an Android and iOS app, then a cost of $1,000 displays in the AppsFlyer dashboard under both the Android and iOS apps. The cost is not split, for example, to $500 each.

Your X Ads account needs to be an active Ad Account to receive attribution data from AppsFlyer.

To solve this issue:

1. Log out of X Ads.
2. In AppsFlyer, from the side menu, select Collaboration > Active Integrations.
3. Search for X Ads and select it. The partner setup window opens.
4. In the Integration tab, click on Activate partner.
5. Click on Login with X Ads,
   a X Ads login window opens.
6. Sign in with your X Ads Account.