Vizio integration with AppsFlyer

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Marketers Developers
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At a glance: Integrate your Vizio Connected TV (CTV) app (channel) with AppsFlyer to receive attribution and event data for your campaigns on Vizio.

About Vizio CTV attribution

The Vizio SmartCast OS for streaming runs across all Vizio TVs.

CTV apps streaming on Vizio can integrate with AppsFlyer via API to receive attribution data and performance measurements about which sources (non-organic or organic) and paid campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.

The Vizio API integration supports:

  • Vizio Smart TVs. 
  • CTV-to-CTV attribution and event recording. Meaning, attribution and recording of Vizio first app opens (the equivalent of installs) and events that occur on a user's Vizio device.

Vizio attribution flow

CTV_attribution_flow_-_Vizio__1_.png

Integration procedures

The following table lists the tasks required to integrate your Vizio CTV app with AppsFlyer.

Task Actions Who's involved

App setup

 Marketer

API integration with your app (via S2S)

Integrate the AppsFlyer CTV API into your CTV app with commands to report the following events to AppsFlyer.

  • First opens
  • In-app events
  • Sessions

Note:

  • Installs must be reported before in-app events and sessions.
  • Send events using the API. Tell your developer which events to send. Verify that when you set up the API, you set up and map the events to send to AppsFlyer. 

To report owned media engagements, integrate the impression engagement API.

 App developer
Partner integration

Add Vizio as an ad network (integrated partner) in AppsFlyer:

  1. Activate partner
  2. [Optional] Turn on View-through attribution.
Marketer
Link setup Learn how to create direct attribution links Marketer
Report setup/view data Learn about data availability in dashboards and reports Marketer/Data engineer 

Traits and limitations

Trait Remarks
Retargeting

Not currently supported
View-through attribution

Default is 24 hours
Cost data Cost data must be sent via Cost Import using the upload file by email method.

See also