About Samsung CTV attribution
The Samsung Tizen OS for streaming runs across all Samsung TVs.
CTV apps streaming on Samsung can integrate with AppsFlyer via API to receive attribution data and performance measurements about which sources (organic and non-organic) and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.
The Samsung API integration supports:
- Samsung Smart TVs.
- CTV-to-CTV attribution and event recording. Meaning, attribution and recording on a user's Samsung device.
Samsung attribution flow
Integration procedures
The following table lists the tasks required to integrate your Samsung CTV app with AppsFlyer.
| Task | Actions | Who's involved |
|---|---|---|
|
App setup |
Marketer | |
|
API integration with your app (via S2S or SDK) |
There are two methods of integration you can use: S2S and SDK. For the S2S method, integrate the AppsFlyer API into your app with commands to report the following events to AppsFlyer.
Note:
To report owned media engagements, integrate the impression engagement API. For the SDK method, see the developer hub for Samsung documentation. |
App developer |
|
Partner integration |
Add Samsung as an ad network (integrated partner) in AppsFlyer.
|
Marketer |
|
Link setup |
Learn how to create direct attribution links | Marketer |
| Report setup/view data | Learn about data availability in dashboards and reports | Marketer/Data engineer |
Traits and limitations
| Trait | Remarks |
|---|---|
| Retargeting |
Not currently supported |
| Cost data | Cost data must be sent via Cost Import using the upload file by email method. |