Related reading: CTV overview
About Samsung CTV attribution
The Samsung Tizen OS for streaming runs across all Samsung TVs.
CTV apps streaming on Samsung can integrate with AppsFlyer via API to receive attribution data and performance measurements about which sources (organic) and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.
The Samsung API integration supports:
- Samsung Smart TVs.
- CTV-to-CTV attribution and event recording. Meaning, attribution and recording on a user's Samsung device.
Samsung attribution flow
The following table lists the tasks required to integrate your Samsung CTV app with AppsFlyer. To record your progress, download this spreadsheet.
API integration with your app
Integrate the AppsFlyer Samsung API into your CTV app with commands to report the following events to AppsFlyer.
Note: First app opens must be reported before in-app events and sessions.
|Reports setup||Set up Data Locker to receive user-level raw data reports.||Data engineer|
Integrate the AppsFlyer Samsung API into your app
The Overview CTV dashboard gives advertisers a real-time window into the lifetime value (LTV) performance of organic users, based on subscription, in-app purchases, and ad monetization. LTV metrics are calculated from the attribution date until the present.
To open the dashboard:
- In AppsFlyer, select your CTV app and go to Dashboards > Overview.
The dashboard opens, with the settings and filters, headline metrics, charts, and table, specifically relevant for CTV.
Tip! Familiarize and experiment with the dashboard and use our Overview dashboard V2 article as a reference guide.
Samsung raw data reports, as seen in the list that follows, are available via Data Locker (Premium feature; requires subscription). Click on a report type to view a sample.
The list of fields available in reports is in the raw data field dictionary.
Traits and limitations
Must contact CSM
Not supported. App can't be transferred to another AppsFlyer account.
Access to data can't be restricted.