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Samsung integration with AppsFlyer

  • Updated

Integrate your Samsung Connected TV (CTV) app with AppsFlyer to receive attribution and event data for your campaigns on Samsung.

About Samsung CTV attribution

The Samsung Tizen OS for streaming runs across all Samsung TVs.

CTV apps streaming on Samsung can integrate with AppsFlyer via API to receive attribution data and performance measurements about which sources (organic and non-organic) and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.

The Samsung API integration supports:

  • Samsung Smart TVs.
  • CTV-to-CTV attribution and event recording, meaning attribution and recording take place on a user's Samsung device.

Samsung attribution flow

[CONFIRM: Diagram of the Samsung CTV attribution flow, showing install, session, and in-app event data moving from the Samsung app to AppsFlyer via the S2S API or SDK]

Integration procedures

The following table lists the tasks required to integrate your Samsung CTV app with AppsFlyer.

Task Actions Who's involved
App setup

To integrate your Samsung CTV app with AppsFlyer:

 Marketer
API integration with your app (via S2S or SDK)

There are two methods of integration you can use: server-to-server (S2S) and SDK.

For the S2S method, integrate the AppsFlyer API into your app with commands to report the following events to AppsFlyer.

  • First opens
  • In-app events
  • Sessions

Note

  • Report installs before in-app events and sessions.
  • Send events using the API. Tell your developer which events to send, and verify that you set up and map the events to send to AppsFlyer.

To report owned media engagements, integrate the impression engagement API.

For the SDK method, see the developer hub for Samsung documentation.

 App developer
Partner integration

Add Samsung as an ad network (integrated partner) in AppsFlyer.

  1. Activate partner
  2. [Optional] Turn on View-through attribution.
 Marketer
Link setup Learn how to create direct attribution links Marketer
Report setup/view data Learn about data availability in dashboards and reports Marketer/Data engineer

Traits and limitations

Trait Remarks
Retargeting Not currently supported
Cost data Import cost data via Cost Import using the upload file by email method. You can also pull data via API for Google, Meta, or TikTok.
Supported regions

CTV and preload campaign support varies by region, as follows.

  • AppsFlyer supports Connected TV (CTV) campaigns only in the US, including sharing postbacks with Samsung through the Samsung demand-side platform (DSP) integration (samsungdsp_int).
  • In the EMEA (Europe, Middle East, and Africa) region, AppsFlyer supports CTV campaigns without sharing postbacks with Samsung through the Samsung EMEA DSP integration (samsungemea_int).
  • Other regions don't support CTV campaigns.
  • AppsFlyer supports preload campaigns globally.

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