Apple Search Ads guide

At a glance: Apple Search Ads (ASA), an AppsFlyer SRN integrated partner, assists users visiting the App Store to find your app using keywords. 

iOS 14 update: Apple Search Ads integration changes

In February 2021, we'll make changes to the Apple Search ads integration.

The relevance of your app to the search query in the App Store determines if your ad is the one displayed. User response to an ad is an important signal of ad relevance. If no one taps the ad, ASA stops displaying it.

ASA offers click-based mobile attribution, user retargeting, and cost data via API.

 

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