The new Google Ads UI allows you to configure only a new UAC campaign. To configure all other specific campaign types, switch back to the old UI on Google Ads dashboard. For details, click here.
Setting-Up Google Ads Tracking for Advertisers
To start tracking Google Ads campaigns with AppsFlyer, follow these steps:
Step 1: Create the Google Ads Link ID
(Google Ads admin only)
- Go to your Google Ads dashboard and click on the Tools icon on the upper right corner.
- Select “Linked accounts" under Setup.
- In the Third-party app analytics box click on DETAILS.
- Click the “+” button.
- From the App analytics providers list select AppsFlyer.
- Select your mobile app's platform, ios or android, and select the relevant app under look up your app.
- Click on CREATE LINK ID.
- Copy the new Link ID, which now uniquely identifies your mobile app on Google Ads.
- Remember - you MUST repeat these steps to create the unique LINK ID for each of your mobile apps.
Step 2: Set up Google Ads on AppsFlyer
(any member in AppsFlyer's account)
- Head to your app's dashboard on AppsFlyer and click on Integrated Partners.
- Select Google Google Ads
- Paste the copied Link ID.
- To track running retargeting campaigns on Google Ads, Toggle Google Ads Retargeting to ON. If you do not have any active Google Ads retargeting campaigns, it is recommended to toggle this button OFF.
- We recommend setting the Click-Through Attribution Lookback Window to 30 days, to match the Google Ads value.
- The View-Through recommended is 1 day, to match the Google Ads value. The scale allows you to customize the number of hours/days after an ad is viewed, during which the impression can be attributed to this partner.
- Go to the Data Enrichment tab
- Click on the Google Ads cost Connect button and log into your Google account to get all your Google Ads campaign costs on AppsFlyer.
- Press Save &Close.
To learn how to collect costs for Google, click here.
Step 3: Map your In-App Events
- Go to the Integration tab and scroll down to the In-App Events section
- Set the partner ID again here, if required
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner (recommended for future Google Ads remarketing purposes)
- Click Add Event to add an SDK Event to the list
- Fill in the following parameters:
Parameter Name Description SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - don't see the event you want in the list? Make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on the partner's side. There are several options here:
Text field - get the corresponding event ID from the partner.
Drop down box - select the most suitable pre-defined event for your event. Some integrations have the CUSTOM value, which enables sending your SDK event as is to the partner.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if exists in the event).
We recommend mapping "AF app opened" with "session start" for future retargeting purposes.
- Press Save &Close.
Now for Google Ads to register your new conversions, you MUST launch your app and perform your mapped in-app events at least once. Afterwards, it may take up to 6 hours until the new conversions change status from “No recent conversion” to “recording conversion".
Step 4: Track your app conversions
(Google Ads admin only)
- Head back to your Google Ads account and click on the Tools icon.
- Under the section labeled Measurement - click on Conversions.
- Click the Plus button.
- Select App from the list of conversion types.
- Select Third-party app analytics, and click on Continue.
- Check the box next to first_open of ALL your apps, and for each event you’d like to import.
- Click Import and Continue, and then click Done.
- You can now see your third-party conversion event in the Conversion actions table. Click on the name of the event to see more details.
- Congratulations! You are now tracking Google Ads mobile campaigns with AppsFlyer!
Please ensure your "include in conversions" setup is aligned with your campaign goals in Google Ads. For more information, consult with your Google representative or refer to the Google documentation here.
The Google Ads API integration automatically includes the Google Ads remarketing feature. By completing this integration and sending events to Google Ads the client is able to create remarketing audience lists in Google Ads without any additional integrations.
Enabling Agencies Tracking of Google Ads
While agencies can use their own accounts to provide Google Ads traffic to advertisers, if the advertiser has its own Google Ads account, the agency MUST use the advertiser's Google Link ID. For details, click here.
Running with Multiple Google Ads Accounts
AppsFlyer supports working with multiple Google Ads accounts for the same app. This is performed through sharing the Link ID in Google Ads and importing the events into each Google Ads account.
For further details on how to share your Google Ads Link ID, click here.
Google Ads Parameter Mapping
The table below is the parameter mapping between Google Ads and AppsFlyer.
Example: If an advertiser is running a UAC campaign on Google Ads, the RAW data report on AppsFlyer reflects the Channel, Campaign Name, Campaign ID and in some cases, also the Site ID.
Advertisers cannot add personalized parameters to any Google Ads campaigns.
Campaign Type: UAC
Campaign ID (af_c_id)
|Adset ID (af_adset_id)||N/A||N/A||N/A|
|Ad ID (af_ad_id)||N/A||N/A||N/A|
|Ad Type (af_ad_type)||Yes*||Yes*||Yes*|
|Site ID (af_siteid)||GoogleSearch/
*For more information on what ad types are available in Google's response see here.
Google is an SRN (Self Reporting Network). For more information about how the attribution flow works for these networks, click here. AppsFlyer can present any campaign information that is provided by Google. The campaign type (Search, Video, Display) and associated information is determined by Google.
It is recommended to configure UAC campaigns. For guidance on other campaign types, you should contact your Google representative.
Campaign Type: Search
|Google Search||Search Partners||mGDN|
Campaign ID (af_c_id)
|Adset (af_adset)||No (is auto-populated with Adset ID)||No (is auto-populated with Adset ID)||No (is auto-populated with Adset ID)|
|Adset ID (af_adset_id)||Yes||Yes||Yes|
|Ad (af_ad)||No (is auto-populated with Ad ID)||No (is auto-populated with Ad ID)||No (is auto-populated with Ad ID)|
|Ad ID (af_ad_id)||Yes||Yes||Yes|
|Ad Type (af_ad_type)||Yes||Yes||Yes|
|Site ID (af_siteid)||GoogleSearch||SearchPartners||Yes (Publisher App ID)|
Campaign Type: Video
Campaign ID (af_c_id)
|Adset (af_adset)||No (is auto-populated with Adset ID)||No (is auto-populated with Adset ID)||No (is auto-populated with Adset ID)||No (is auto-populated with Adset ID)|
|Adset ID (af_adset_id)||Yes||Yes||Yes||Yes|
|Ad (af_ad)||No (is auto-populated with Ad ID)||No (is auto-populated with Ad ID)||No (is auto-populated with Ad ID)||No (is auto-populated with Ad ID)|
|Ad ID (af_ad_id)||Yes||Yes||Yes||Yes|
|Ad Type (af_ad_type)||Yes||Yes||Yes||Yes|
|Site ID (af_siteid)||Yes
(Publisher App ID)
For iOS apps the Google Ads configuration window contains a link generator and a tracking link section as Google iOS mobile web campaigns could use attribution via tracking links. For non-UAC campaigns, consult with your Google representative.
UAC Online Certification
To better understand UAC, Google has created an online course that offers UAC certification at course completion. For details of how to register for this course, click here.
Tracking Ad Revenue with Admob
If you're acting as a publisher with Admob you surely wish to track your ads revenue to find the media sources that earn you the most money on ad clicks. Through the Google Ads setup window you can do that as follows:
1. Click the Data Enrichment tab on the Google Ads setup window
2. Toggle the Get Ad Revenue Data button to ON
3. Press the API Authentication button to authenticate the Google Admob account
4. Event Source - choose the event representing your ad revenue model in the best possible way. The Ad Revenue Event value is automatically created upon your selection.
Currently clicks and impressions data from Google Ads are only supported for Android apps from 27 August 2018. Clicks and Impressions are collected once you have authenticated cost, clicks and impressions collection in the data enrichment tab. Therefore, when analyzing several media sources for iOS apps, including Google Ads in the list distorts your conversion rates. To learn how to collect costs for Google, click here.
Are you seeing this screen on Google Ads after mapping your preferred in-app events on AppsFlyer's dashboard (configuration step 3)?
If so, then you need to perform these events on a mobile device AFTER the mapping takes place. It may take up to 6 hours afterwards for the events to show up on Google Ads' dashboard.
session_startto measure engagements. For a user acquisition campaign, then it is not mandatory.