Android app promotion in China

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Android apps in China

Even before Google and its services were blocked in China in mid-2014, China's Android device owners weren’t fans of the official Google Play store. This prompted a billion-dollar industry in alternative Android app stores.

At first it was startups that disrupted Google Play, but eventually, China’s tech titans weighed in, and they now dominate the Android app distribution business. 

The Chinese Android mobile app market is differs from other app markets in the world.. There are over 400 app stores and Google is just another player amongst many. 

IMEI and Android ID

Both are necessary for accurate attribution.

Google Play services is blocked in China, so IMEI is the most popular android Device ID for ad attribution. If you want to promote Android Apps in the China market, you must send the IMEI to AppsFlyer. See AppsFlyer SDK Integration - Android.

Since there are multiple Android App Stores that serve the Chinese market, AppsFlyer provides three main solutions to attribute Android installs described below.

Chinese Android device users download apps from different Chinese Android App Stores instead of Google Play and most of these App Stores provide ad units for App Advertisers. Among these App Stores the main ones are Tencent MyApp, 360 App Store, Baidu App Store, Xiaomi App Store, OPPO App Store and Huawei App Store etc.

For example, if you want to promote your Android App via Tencent Social Ads, Tencent Tui Ads and Wechat Ads, you must upload the Android App to MyApp(aka Tencent Android App Store), which brings you organic installs at same time. Baidu series ad networks, 360 Ads, Xiaomi Ads, OPPO Ads all operate in a similar way.

Meanwhile, many Android installs are generated from APK download links in mobile web pages or in-app ad space.

AppsFlyer provides three main solutions to attribute Android App installs in China market, you should use the method most relevant to your needs.

Scenario 1: Local android app store that supports ad attribution

Solution: Android out-of-store app + attribution Link

Description: The well-known Chinese Internet companies or mobile device manufacturers have created their own Android App Stores and Ad Platforms/Ad Networks, taking advantage of their huge traffic resources in China's domestic market. However, these big companies strictly control traffic to see if the user who clicked on their ad downloads the App from the App Store of a different company. In such situations, you have to generate a unique out-of-Store App for each Android App Store. Meanwhile, you can use the AppsFlyer attribution link to record the performance of the ad campaigns built on those companies’ own Ad platforms/Ad Networks.

By using this method, you can attribute both organic install and non-organic installs. At the same time, you can optimize ad campaigns in the term of ad units, ad set and creatives, etc.

For example: If you want to promote your Android App via Tencent Social Ads, Tencent Tui Ads, and Wechat Ads, you must upload the Android App to Tencent Android App Store and MyApp, etc, which brings you organic installs at the same time. Baidu series ad networks, 360 Ads, Xiaomi Ads, OPPO Ads all work in the same way.

Preparation: How to attribute out-of-store apps, click here.

Scenario 2: Ad network

Solution: APK Download Link / APK + Attribution Link

Description: To promote Android Apps in Ad Networks that have no mandatory requirement on where to download the App, you can simply provide an APK Download Link or an APK and the AppsFlyer attribution link to the media source.

It is easy and fast to launch ad campaigns. It is also convenient to check performance of different media sources at the same app overview page.

For example: Bytedance Ads(Toutiao), Sina Weibo, iQiyi, etc.

Preparation: Set up one Android out-of-store app, and generate different attribution links for different ad networks. To learn how to attribute out-of-store apps, click here.

Scenario 3: Android app store that does not support ad attribution

Solution: Android out-of-store app

Description: For Android App Stores that do not support ad attribution, you can still use Out-Of-Store Apps to attribute all the installs coming from this App Store, only all the installs are attributed as organic installs.

For example: Lenovo app store, Huawei app store.

Preparation: how to attribute out-of-store apps, click here.


If you are promoting your apps with more than one of the solutions mentioned above and you want to check the data of all your China campaigns at a same dashboard view, you can use Custom Dashboard.

Integrated media sources

See below for a complete list of integrated media sources in China


You can click here to check the configuration guides for media sources below respectively.

Media Source Name Chinese Name PID Logo

Tencent Ads


 tencent_int ac1.png

Bytedance Ads


 bytedance_int ac2.png

WeChat Ads


 wechat_int ac4.png

Weibo Ads


 sinaweibo_int ac5.png
Sina Fuyi Ads 新浪扶翼  sinafuyi_int sinafuyi.logo.png

Baidu App Ads


 baitong_int ac6.png

Baidu mDSP


 baidumdsp_int ac7.png

Baidu Search Ads


Baidu Native Ads 百度信息流广告(百度原生) baidufeedads_int
Baidu Native Ads 2.0 百度信息流广告(百度原生)2.0 baiduxinxiliu_int  

Xiaomi Ads


 xiaomi_int ac8.png

360 Ads


 360_int ac9.png

Ali UC Ads

阿里汇川 (UC头条)

 uctoutiao_int ac10.png

Netease Ads


 netease_int ac11.png



 iqiyi_int  ac12.png



 momo_int ac13.png



 youkudsp_int ac14.png



 kuaishou_int ac15.png



 douyu_int ac16.png

Bilibili Ads


 bilibili_int  bilibili.logo.png

Youdao DSP


 youdaodsp_int  youdaozhixuan.logo.png
Meitu China Ads 美图广告平台  meituchina_int meitu.logo.png
Meiyou Ads 美柚广告 女人通  meiyou_int meiyou.logo.png



 oppo_int ac17.png



 yunshu_int ac18.png

TapTap Game


 taptapgame_int ac19.png



 ipinyou_int ac20.png



 hupu_int ac22.png



 chance_int ac23.png

Domob China


 domobc_int ac24.png



 adwo_int ac26.png



 youmi_int ac28.png



 behe_int  ac29.png



 biddingx_int biddingx_logo.png
Auto Home Ads 汽车之家广告平台  autohome_int autohome_logo.png
Zhihu Ads 知乎营销平台  zhihu_int zhihu_logo.png
kkworld 快看漫画  kkworld_int kkworld_logo.png
All Football Ads 懂球帝广告平台  allfootball_int allfootball_logo.png
VoiceAds 讯飞DSP  voiceads_int voiceads_logo.png
WiseMedia 新数DSP  wisemedia_int  wisemedia_logo.png
WPS WPS办公软件  wps_int  wps_logo.png
MadhouseChina 亿动传媒  madhousechina_int madhouse_china_logo.png
Weidong 微动  weidong_int weidong.png
AdinAll 聚告  adinall_int adinall.logo.png
BlackDragon 黑珑  blackdragon_int blackdragon.logo.png
chenbai 宸百  chenbai_int
Dayumob 智渠传媒  dayumob_int
Idvert 艾瓦特  idvert_int
Jingmeng 京盟世纪  jingmeng_int
Jusha 巨鲨  jusha_int
Mailuo 脉络时代  mailuo_int
Manhuaren 漫画人  manhuaren_int
iFeng Ads 凤凰凤羽客户平台  ifeng_int
Qutoutiao Ads 趣头条广告  qutoutiao_int
Shenma Search 神马搜索  smsearch_int
Sogou Qidian Ads 搜狗奇点系统  sogouqidian_int
Sohu XinPinSuan Ads 搜狐新品算  sohuxps_int
Tuia 推啊  tuia_int
Yidian Zixun 一点资讯  yidian_int
Zhi Zi Yun 智子云  zhiziyun_int
Hesheng 合声  hesheng_int
Zuo Ye Bang 作业帮  zuoyebang_int
Chuniu 初牛  chuniu_int
Zuiyou 最右  zuiyou_int
Himalaya Ads 喜马拉雅广告平台 ximalaya_int ximalaya.png
Wifi Master Key Ads WiFi万能钥匙广告平台 wifimasterkey_int
vivo Ads vivo营销平台 vivoads_int vivo-logo.png
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