At a glance: UC Toutiao Ads, an AppsFlyer ad network integrated partner, is one of China's leading news aggregator apps.
Setting up UC Toutiao
The setup is done from the Active Integrations page, but to find new partners you must first go to the marketplace.
Before setting up an integration, make sure you contact the partner and open an account with them.
To activate the integration:
- Go to the Marketplace: From the top menu of any AppsFlyer page, click Marketplace.
- Search for the partner and select it.
- Click Set up integration. You’re directed to the integration setup page.
- In the Integration tab, turn on Activate partner.
Note: The toggle must stay on (activated) for as long as you work with the partner.
- Complete the configuration using the relevant tabs, as described below.
UC Toutiao's configuration window includes 2 active tabs: Integration and Attribution link.
For a detailed description of the Partner Configuration Window Header, click here.
- The General Settings step in the Integration tab is mandatory for all partners
- All the rest of the steps are either descriptive or optional
On the first visit here, you will need to toggle ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
By default, UC Toutiao receives postbacks only for new install events attributed to it.
In-app events settings
In this section, you can map your AppsFlyer events with UC Toutiao via postbacks.
- Set the Aarki network ID again here
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner
- Click Add Event to add an SDK Event to the list
- Complete the following parameters:
|SDK Event Name||The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
|Partner Event Identifier||The unique name or ID of each event as defined on Aarki's side.
Obtain the corresponding Event ID from Aarki and set in the text field.
When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).
Attribution link tab
This tab is divided into different sections:
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
Campaign - add it to compare different campaigns running with UC Toutiao.
Attribution link parameter: c
Adset - set ad set names to compare different ad sets within specific UC Toutiao campaigns.
Attribution link parameter: af_adset
Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns UC Toutiao.
Attribution link parameter: af_ad
Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid
Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to UC Toutiao.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to UC Toutiao to be activated when leads click on a corresponding ad.
Cost integration is not available for this partner.
Ad revenue tab
Ad revenue integration is not available for this partner.
No permission configuration is available for this partner.
Create conversion at uc toutiao ads
Login to UC Toutiao Ads (https://e.uc.cn/) and go to Click Promotion Tools >> Click Conversion Tools >> Create Conversion
Enter App related information >> Click Confirm >> Generate 2-dimension code
Use Alipay App or Dingding App to scan the 2-dimension code to install your App. Finish the conversion test and then this conversion status becomes active.
6. Create Your Ads
Create you ad by going to: Ad Unit Level >> Bid Setting Section >> Enable the Conversion