UC Toutiao Ads campaign configuration

For:

Marketers

Last update: February 06, 2024 07:43

At a glance: UC Toutiao Ads, an AppsFlyer ad network integrated partner, is one of China's leading news aggregator apps.

Setting up UC Toutiao

Note

Before setting up the integration, make sure to contact the partner and open an account with them.

To activate the integration:

In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
Search for the partner and select it.
Click Set up integration. You’re directed to the integration setup page.
In the Integration tab, turn on Activate partner.
Note: The toggle must stay on (activated) for as long as you work with the partner.
Complete the configuration using the relevant tabs, as described below.

UC Toutiao's configuration window includes 2 active tabs: Integration and Attribution link.

For a detailed description of the Partner Configuration Window Header, click here.

Tip

The General Settings step in the Integration tab is mandatory for all partners
All the rest of the steps are either descriptive or optional

Integration tab

Activate partners

On the first visit here, you will need to toggle ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

Default Postbacks

By default, UC Toutiao receives postbacks only for new install events attributed to it.

In-app events settings

In this section, you can map your AppsFlyer events with UC Toutiao via postbacks.

Set the Aarki network ID again here
Toggle In-App Event Postbacks to ON
Select the Sending Option for all SDK defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner
Click Add Event to add an SDK Event to the list
Complete the following parameters:

Parameter Name	Description
SDK Event Name	The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events. Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier	The unique name or ID of each event as defined on Aarki's side. Obtain the corresponding Event ID from Aarki and set in the text field.
Send Revenue	When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter. When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Attribution link tab

In this tab, you can create the attribution links you want to send to UC Toutiao for attributing UC Toutiao's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's attribution links.

This tab is divided into different sections:

Attribution link parameters

In this section, select which parameters you want to add to the attribution link.

Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.

Campaign - add it to compare different campaigns running with UC Toutiao.
Attribution link parameter: c
Adset - set ad set names to compare different ad sets within specific UC Toutiao campaigns.
Attribution link parameter: af_adset
Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns UC Toutiao.
Attribution link parameter: af_ad
Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid
Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5

Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.

Click-through attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to UC Toutiao.

Attribution link parameter: af_click_lookback

More details about the click lookback window here.

Click attribution link

This is the attribution link that contains all the setup information you have set for it. Send it to UC Toutiao to be activated when leads click on a corresponding ad.

Cost tab

Cost integration is not available for this partner.

Ad revenue tab

Ad revenue integration is not available for this partner.

Permissions tab

No permission configuration is available for this partner.

Create conversion at uc toutiao ads

Login to UC Toutiao Ads (https://e.uc.cn/) and go to Click Promotion Tools >> Click Conversion Tools >> Create Conversion

Enter App related information >> Click Confirm >> Generate 2-dimension code

Android App:

iOS App:

Use Alipay App or Dingding App to scan the 2-dimension code to install your App. Finish the conversion test and then this conversion status becomes active.

6. Create Your Ads

Create you ad by going to: Ad Unit Level >> Bid Setting Section >> Enable the Conversion