At a glance: Adform, an AppsFlyer ad network integrated partner, provides open and transparent technologies that connect advertisers and agencies with publishers to enable digital advertising across all devices. In addition to click-based mobile attribution, Adform also offers view-through attribution, which you can record with AppsFlyer.
Setting up Adform
Go to the dashboard of your app and click on Integrated Partners on the left bar.
Enter "Adform" in the search field and click on its logo to open Adform configuration window.
Adform configuration window includes 2 active tabs: Integration and Attribution link. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
- The General Settings step in the Integration tab is mandatory for all partners
- All the rest of the steps are either descriptive or optional
The Integration Tab is divided into different sections as described below.
On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
As an ALL-Installs network, Adform prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to Adform.
Client Tracking ID
Adform connects with AppsFlyer via a unique Client Tracking ID. If you don't already have it, you must obtain it from Adform to continue with the integration.
Enable View-Through attribution
Toggle this to ON if you want to attribute view-through installs from Adform. The view-through lookback slider is available on the attribution link tab (described below).
AppsFlyer can send automatic postbacks to Adform following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select Only events attributed to this partner for events coming only from users attributed to Adform.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Adform.
In-app events settings
In this section you can map your AppsFlyer events with Adform via postbacks.
- Enter the Client_Tracking_ID and password again.
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner
- Click Add Event to add an SDK Event to the list
- Complete the following parameters:
|SDK Event Name||The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
|Partner Event Identifier||The unique name or ID of each event as defined on Adform's side.
Obtain the corresponding Event ID from Adform and set in the text field.
When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).
Attribution link tab
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
Campaign - add it to compare different campaigns running with Adform.
Attribution link parameter: c
Adset - set ad set names to compare different ad sets within specific Adform campaigns.
Attribution link parameter: af_adset
Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Adform.
Attribution link parameter: af_ad
Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid
Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer Attribution Link Structure and Parameters.
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Adform.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to Adform to be activated when leads click on a corresponding ad.
View-through attribution lookback window
This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Adform, providing there was no other relevant ad click.
You can customize this value to 1-23 hours or 1-7 days.
Attribution link parameter: af_viewthrough_lookback
More details about the view-through attribution here.
Impressions attribution link
The impression attribution link contains similar attribution data to the click recording link (besides the different lookback window). Send it to Adform to be activated when a corresponding ad is watched, usually for 1 second or more.
Cost data is not supported in the integration with this partner.
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
There are no permissions to be granted Adform.