Adform campaign configuration

At a glance: Adform, an AppsFlyer ad network integrated partner, provides open and transparent technologies that connect advertisers and agencies with publishers to enable digital advertising across all devices. In addition to click-based mobile attribution, Adform also offers view-through attribution, which you can record with AppsFlyer.

Setting up Adform

Go to the dashboard of your app and click on Integrated Partners on the left bar.

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Enter "Adform" in the search field and click on its logo to open Adform configuration window.

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Adform configuration window includes 2 active tabs: Integration and Attribution link. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.

 Tip

  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

 Note

As an ALL-Installs network, Adform prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to Adform.

General settings

Client Tracking ID

Adform connects with AppsFlyer via a unique Client Tracking ID. If you don't already have it, you must obtain it from Adform to continue with the integration.

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Enable View-Through attribution

Toggle this to ON if you want to attribute view-through installs from Adform. The view-through lookback slider is available on the attribution link tab (described below).

Default postbacks

AppsFlyer can send automatic postbacks to Adform following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.

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Select Only events attributed to this partner for events coming only from users attributed to Adform.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Adform.

In-app events settings

In this section you can map your AppsFlyer events with Adform via postbacks.

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  1. Enter the Client_Tracking_ID and password again.
  2. Toggle In-App Event Postbacks to ON
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list
  5. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Adform's side.
Obtain the corresponding Event ID from Adform and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Attribution link tab

Generate and save attribution links and send them to the partner for attributing specific campaigns, ad sets, or single ads - both for UA and retargeting campaigns. You can use either a single-platform link or a OneLink.

Learn more about attribution link structure and parameters.

To generate an attribution link, follow these instructions.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

There are no permissions to be granted Adform.