How to Configure a Campaign with MyTarget (Mail.ru)

  • Advertisers

Introduction

myTarget, one of AppsFlyer's integrated partners, is a mobile advertising platform aimed at connecting advertisers with Russian-speaking mobile users. With myTarget advertisers can place targeted advertising in social networks (Vkontakte, Odnoklassniki, Moi Mir) and the Mail.Ru Group.

In addition to click-based mobile attribution, myTarget also offers retargeting attribution, which you can track with AppsFlyer.

To configure your campaigns with myTarget, follow the steps below.

Setting Up myTarget

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "myTarget" in the search field and click on its logo to open myTarget's configuration window.

myTarget's configuration window includes 4 active tabs: Integration, Tracking link, Cost and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.

 Tip

  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration Tab

General Settings

The following general settings are available for myTarget.

Default Postbacks

AppsFlyer can send automatic postbacks to myTarget following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.

mytarget_msc_new_3.png

Select Only events attributed to this partner for events coming only from users attributed to myTarget.
Select Events attributed to any partner or organic to have your entire user base available to be reported to myTarget.

In-App Events Settings

If you use Dynamic Remarketing with myTarget, you can define the trg_feed parameter in this section:

myTarget_trg_feed

This parameter is mandatory for enabling in-app event postbacks for dynamic remarketing. It allows myTarget to know for which product the event has been generated. The parameter consists of a counter ID and a feed ID and should be entered as follows: <counter_ID>_<feed_ID>.

For more information reach out to your account manager at myTarget.

In-App Events Postbacks

In this section you can map your AppsFlyer events with myTarget via postbacks.

mytarget_msc_new_4.png

  1. Toggle In-App Event Postbacks to ON
  2. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  3. Click Add Event to add an SDK Event to the list
  4. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on myTarget's side.
Obtain the corresponding Event ID from myTarget and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Tracking Link Tab

In this tab, you can create the tracking links you want to send to myTarget for tracking myTarget's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link.

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with myTarget.
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific myTarget campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns myTarget.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5

Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Retargeting Settings

When enabled, AppsFlyer recognizes a link as a retargeting tracking link, rather than a user acquisition link, by adding the &is_retargeting=true to the click tracking link. Note that retargeting is currently only supported for click-through and not view-through attribution.
Tracking link parameter: is_retargeting.

The following setup below is displayed when retargeting is enabled.

msc_new_7.png

1. Standard Link vs. OneLink

Select standard tracking link option if:

  • You don't need to deep link with the URL or
  • Plan to use only URI schemes for deep linking

select Use OneLink for:

  • Using a single link for both Android and iOS apps or
  • Deep linking using Universal or app links

Note that selecting OneLink changes the click tracking link from app specific to a OneLink URL.

2. Deep Link URL

Use this field if the link is meant to deep link users to any specific activity within your app.
Tracking link parameter: af_dp
You can find more information about AppsFlyer's deep linking solution in this guide.

3. Re-engagement Window

Set the time period following the re-engagement, where the user's in-app events are attributed to the retargeting media source. You can set the value in days (1-90), hours (up to 23), or even lifetime.

Tracking link parameter: af_reengagement_window

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to myTarget.

Tracking link parameter: af_click_lookback

More details about the click lookback window here.

Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to myTarget to be activated when leads click on a corresponding ad.

Cost Tab

The cost tab allows you to enrich your attribution data with your ad spend costs from myTarget.

Enabling And Testing MyTarget Cost Integration

mytarget cost

  1. Toggle Get Cost Data to ON.
  2. Click MyTarget cost and connect your myTarget account.

Cost Data Sync Status

The cost tab shows the status of your cost integration and the last time AppsFlyer managed to pull matching cost data.

MyTarget allows you to sync several accounts for pulling cost data. For each synced account, AppsFlyer shows the status of cost integration and the last time AppsFlyer managed to pull matching cost data.

cost_status_ui_oauth_sync.png

The table below describes five different status messages, and what to do if you see them in the cost tab.

Status Message Description What to Do

Active

Partner API is responding and returning data.

Nothing

Active

 

With sync message:

Cost Data was never successfully pulled

One of the following is possible:

  1. You just set up the integration and AppsFlyer have yet to pull data.
  2. There is no data in AppsFlyer about installs coming from the ad network.
  1. Wait for AppsFlyer to pull data.
  2. Start running campaigns with the ad network.

 

No Matching Data

 

AppsFlyer queries this app's active campaigns with the Partner API, but the partner API isn't returning any data for these campaigns.

This might happen if you change the campaign ID while it is still running.

 

If you rely on cost data, do not change the IDs of campaigns while they are still active and running.

 

Also, make sure you entered the API credentials for the correct app, and that the network is passing the correct campaign IDs on the tracking link.

Partner API is not responding

The ad network cost data API is either down or experiencing issues.

Wait for the network API to become responsive.

Invalid Credentials

Cost API credentials are incorrect. AppsFlyer in unable to pull cost data.

Make sure that the cost API key is correct. 

Last Successful Data Pull

The cost tab shows the last time cost data has been pulled yet. If cost data has never been pulled, the sync message shows Cost Data was never successfully pulled.

Examples

 Examples

 

Scenario 1 - Stopped Campaigns

AppsFlyer pulls cost for several campaigns that you run with ad network A. You look in the cost tab and you see the message Last successful sync 2 hours ago. The same day you stop running campaigns with ad network A. Two weeks later, you look in the cost tab of ad network A. You then see the message Last successful sync 14 days ago.

 

Scenario 2 - Ad Network API Issues

AppsFlyer pulls cost for several campaigns that you run with ad network B. You look in the cost tab and you see the message Last successful sync 2 hours ago. Ad network B then experiences issues with their API. It takes them a few hours to fix it. When you look in the cost tab you see the message Last successful sync 8 hours ago.

 Notes

  1. To support cost with myTarget the advertiser must add the Campaign ID to the link af_c_id=.
  2. Once you set MyTarget's cost do not change the name of any running campaign, ad set or single ad, nor use dynamic macros with the campaign name parameter, as they may cause serious discrepancies or missing cost data.

Ad Revenue Tab

Ad Revenue data is not supported by myTarget.

Permissions Tab

In this tab, you can select the permissions to grant myTarget, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for myTarget, the permissions tab is active and you can grant control to myTarget.


Use these toggles to give the ad network permissions to handle its own configuration for your app:Ad Network Permissions

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

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