At a glance: Ligatus, an AppsFlyer ad network integrated partner, leads Native Advertising Solutions for Publishers, Advertisers, and Programmatic buyers offering high quality and high-performance results. In addition to click-based mobile attribution, Ligatus also offers cost, ad revenue, retargeting and view-through attribution, which you can record with AppsFlyer.
Setting up Ligatus
To configure the partner:
- In AppsFlyer, go to Configuration > Integrated Partners.
- Select the partner.
The partner's configuration window opens.
Ligatus's configuration window includes 2 active tabs: Integration and Attribution link. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
Tip
- The General Settings step in the Integration tab is mandatory for all partners.
- All the rest of the steps are either descriptive or optional
Integration tab
The Integration tab is divided into different sections as described below.
Activate partner
On the first visit here, you will need to toggle ON the Activate Partner button to enable setup of the Integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation, please click here.
Default postbacks
AppsFlyer can send automatic postbacks to Ligatus following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select Only events attributed to this partner for events coming only from users attributed to Ligatus.
Attribution link tab
This tab is divided into different sections:
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to perform thorough drill-down analyses later. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
- Campaign - add it to compare different campaigns running with Ligatus.
Attribution link parameter: c - Adset - set ad set names to compare different ad sets within specific Ligatus campaigns.
Attribution link parameter: af_adset - Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Ligatus.
Attribution link parameter: af_ad - Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise limiting the number of used site IDs and using the subsite ID parameter to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid - Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer Attribution Link Structure and Parameters.
Click-through attribution
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Ligatus.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to Ligatus to be activated when leads click on a corresponding ad.
Cost tab
Cost data is not supported in the integration with this partner.
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
Permissions tab
Permission configuration is not available for Ligatus.