Creating Brand Bundles

  • Advertisers
  • Developers

web-bundles.png

Introduction

Many brands today operate in an ecosystem that encompasses both web and mobile apps. As an advertiser, you want to get a full picture of your brand's performance in both web and mobile platforms.

AppsFlyer allows you to do just that with Brand Bundles. Brand Bundles consolidate the attribution, activity, and revenue data of brand-related apps, web and mobile alike.

You don't have to gather and analyze data about your brand's performance separately for web and mobile apps. Brand Bundles do that for you.

Such data consolidation gives you a wider and more accurate picture of how your brand performs across the ecosystem.

 Example

Your company manages a service that allows people to book flights and accommodation. Your service runs under a brand that has both a website and mobile apps.

With Brand Bundles, you eliminate the fragmentation that is often the case in marketing analysis of different platforms.

 

  • You can see if your website performs better than your mobile apps or the other way around.
  • You can highlight user journey and funnel to see if your website leads to app installs.
  • If an app performs worse than other apps, you can analyze the data to see how your marketing for that app can be improved.

Brand Bundles make it easier for you to analyze your brand performance. They save you the time required for merging datasets and give you one platform where you can get marketing data for your brand.

Was this article helpful?
1 out of 1 found this helpful