MOLOCO campaign configuration

At a glance: MOLOCO, an AppsFlyer integrated partner, turns user data into ad performance, enabling mobile businesses to execute marketing and advertising monetization programs.

Setting up MOLOCO

To configure the partner:

  1. In AppsFlyer, go to Configuration > Integrated Partners.
  2. Select the partner.
    The partner's configuration window opens.   

MOLOCO's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.

 Tip

  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle ON the Activate Partner button to enable setup of the Integration tab parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation, please click here.

 Note

As an ALL-Installs network, MOLOCO prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to MOLOCO.

General settings

Partner ID

MOLOCO_msc_new_2.png

Enable View-Through attribution

Toggle this to ON if you want to attribute view-through installs from MOLOCO. The view-through lookback slider is available on the attribution link tab (described below).

Default postbacks

AppsFlyer can send automatic postbacks to MOLOCO following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.

MOLOCOl_msc_new_3.png

Select Only events attributed to this partner for events coming only from users attributed to MOLOCO.
Select Events attributed to any partner or organic to have your entire user base available to be reported to MOLOCO.

In-app events settings

In this section you can map your AppsFlyer events with MOLOCO via postbacks.

MOLOCO_msc_new_4.png

  1. Toggle In-App Event Postbacks to ON.
  2. Select the Sending Option for all SDK-defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  3. Click Add Event to add an SDK Event to the list.
  4. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on MOLOCO's side.
Obtain the corresponding Event ID from MOLOCO and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Attribution link tab

Generate and save attribution links and send them to the partner for attributing specific campaigns, ad sets, or single ads - both for UA and retargeting campaigns. You can use either a single-platform link or a OneLink.
Learn more about attribution link structure and parameters.

To generate an attribution link, follow these instructions.

Cost tab

MOLOCO doesn't support cost data at this time. 

Ad revenue tab

Ad Revenue integration is not available for this partner.

Permissions tab

In this tab, you can select the permissions to grant MOLOCO, whether the partner acts as an ad network, agency, or both. Note that even if attribution is disabled for MOLOCO, the permissions tab is active and you can grant control to MOLOCO.

MOLOCO_permissions.pngAd Network Permissions

Use these toggles to give the ad network permissions to handle its own configuration for your app:

  • Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the Integration tab
  • Allow access to your retention report - only to the partner's own retention data
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

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