At a glance: RTB House, an AppsFlyer ad network integrated partner, provides retargeting technology for e-commerce and gaming companies. RTB House has developed its own retargeting solution, based on deep learning algorithms, for purchasing online ads in the Real-Time Bidding model. In addition to click-based mobile attribution, RTB House offers retargeting attribution, which can be recorded with AppsFlyer.
Setting up RTB House
Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.
To activate or edit the integration:
-
To activate: In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
To edit: In AppsFlyer, from the side menu, select Collaborate > Active Integrations - Search for the partner and select it.
- Click Set up integration. You’re directed to the integration setup page.
- In the Integration tab, turn on Activate partner.
Note: The toggle must stay on (activated) for as long as you work with the partner. - Complete the configuration using the relevant tabs, as described below.
RTB House's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
Tip
- The General Settings step in the Integration tab is mandatory for all partners
- All the rest of the steps are either descriptive or optional
Integration tab
The Integration Tab is divided into different sections as described below.
Activate partner
On the first visit here, you will need to toggle on Activate Partner to enable setting up the integration parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
Default postbacks
Send automatic postbacks to RTB House following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Note
As an ALL-Installs network, RTB House prefers to receive postbacks for all new installs of your app from ANY source, including organic. To do so, select Events attributed to any partner to send all install postbacks to RTB House.
In-app events settings
In this section, you can map your AppsFlyer events with RTB House via postbacks.
Region
Enter the region of your RTB House data center. Possible options: emea, us, asia.
In-app event postback settings
- Toggle on In-App Event Postbacks
- Select the Sending Option for all SDK-defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner - Click Add Event to add an SDK Event to the list
- Complete the following parameters:
| Parameter Name | Description |
|---|---|
| SDK Event Name | The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events. Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck. |
| Partner Event Identifier | The unique name or ID of each event as defined on RTB House's side. Obtain the corresponding Event ID from RTB House and set in the text field. |
| Send Revenue |
When unchecked - sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter. When checked - sends all the parameters including the revenue value (if it exists in the event). |
Attribution link tab
Learn more about attribution link structure and parameters.
To create an attribution link, follow these instructions.
Cost tab
Cost data is not supported in the integration with this partner.
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
Permissions tab
In this tab, you can select the permissions to grant RTB House, whether the partner acts as an ad network, agency, or even both. Note that even if attribution is disabled for RTB House, the permissions tab is active and you can grant control to RTB House.
Ad network permissions
Use these toggles to give the ad network permissions to handle its own configuration for your app:
- Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks)
- Allow to configure in-app event postbacks - permit the partner to set up in-app event postbacks mapping to itself on the integration tab
- Allow access to your retention report - only to the partner's own retention data
- Allow access to your aggregate loyal user data - only to the partner's own loyal user data
- Allow access to your aggregate in-app events data - only to the partner's own in-app events data
- Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
- Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser
Learn more about granting ad network permissions.