Applovin MAX ad revenue configuration

At a glance: Applovin MAX, an AppsFlyer integrated partner, provides app owners with ad revenue-generating solutions. 

Setting up Applovin MAX integration

 

Advertisers set up Applovin MAX using the Dashboard.

To access Applovin MAX settings:

  1. Go to Configuration > Integrated partners
  2. Search for and select Applovin MAX.
  3. Update settings (per tab) as required. See the following section.  

Setting tabs

Update setting tab content as required: Ad revenue.

Ad revenue

Applovin MAX provides ad revenue mediation with user-level granularity. Learn more about AppsFlyer ad revenue attribution.

Before you start:

Contact Applovin MAX to get these credentials:

  • Report Key

To enable user-level ad revenue attribution with Applovin MAX:

  1. Go to the Ad revenue tab.
  2. Enable Get ad revenue data.
  3. Complete the fields:
    • Report key.
    • App package name for example, com.my.app.
  4. Click Save Ad revenue.
    Ad revenue reported using this integration is recorded using the event af_ad_revenue.
    See ad revenue freshness.

Limitations and discrepancies

Discrepancies

  • User-level revenue discrepancies:
    • There may be discrepancies between the revenue reported by API to AppsFlyer and the revenue that displays in the MAX dashboard. The missing revenue is from Facebook in-app bid revenue. 
    • If all your Facebook revenue, mediated from MAX is mediated through in-app bidding, enable the Facebook Ad Revenue API to account for this revenue. 
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