Reddit campaign configuration

At a glance: Reddit, an AppsFlyer ad network integrated partner, is home to 430 million highly engaged monthly users who can’t be found anywhere else.  

Setting up Reddit

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, turn on Activate partner.
    Note: The toggle must stay on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

Integration tab

The Integration Tab is divided into different sections:

Activate partners

To enable the configuration, activate the partner.

Advanced Privacy

For iOS apps only, when Advanced Privacy (for iOS 14.5+ and later) is turned on, you can control what data is shared with Reddit via postbacks and reports.

Transaction ID

For iOS apps only, when Share SKAN transaction ID is turned on, you're allowing AppsFlyer to share the transaction ID of SKAdNetwork postbacks with Reddit. By doing so, Reddit could decode your SKAdNetwork Conversion Values.

General settings

Enable view-through attribution

Activate, if you want to attribute view-through installs from Reddit. The view-through lookback slider is available in the Attribution link tab.

Default postbacks

Send automatic postbacks to Reddit following user installs. Select whether to send postbacks for installs attributed to:

  • Reddit only
  • All sources, including organic

In-app events settings

In this section, you can configure in-app event postbacks that are sent to Reddit.

To configure in-app event postbacks:

  1. Activate In-app event postbacks
  2. Click Add event to add an SDK event to the list.
  3. Fill in the following data:
    Parameter name Description
    SDK event name The name of the event, as received by AppsFlyer either from the SDK or from server-to-server events.
    Tip: If you don't see the event you want in the list, activate this event on a device with a non-organic installation and recheck.
    Partner event identifier

    The unique name or ID of each event as defined on Reddit's side. Select the most suitable pre-defined event for your SDK event:

    • rdt_install
    • rdt_signup
    • rdt_app_launch
    • rdt_search
    • rdt_view_content
    • rdt_add_payment_info
    • rdt_add_to_cart
    • rdt_purchase
    • rdt_completed_tutorial
    • rdt_level_achieved
    • rdt_spend_credits
    • rdt_ad_click
    • rdt_ad_view
    • rdt_add_to_wishlist
    • rdt_unlock_achievement
    • rdt_login
    • rdt_rate
    • rdt_checkout
    • rdt_start_trial
    • rdt_subscribe
    • rdt_onboard_started
    • rdt_onboard_completed
    • rdt_first_time_purchase
    Sending option

    Select whether to send events by:

    • Reddit only
    • all sources, including organic
    Send event data
    • No values & no revenue: sends only the event itself without the event value.
    • Values & no revenue: sends all the parameters excluding the revenue value.
    • Values & revenue: sends all the event parameters, including the revenue value (if exists in the event).
  4. Click Save.

Attribution link tab

Generate and save attribution links and send them to the partner for attributing specific campaigns, ad sets, or single ads - both for UA and retargeting campaigns. You can use either a single-platform link or a OneLink.
Learn more about attribution link structure and parameters.

To generate an attribution link, follow these instructions.

Cost tab

AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an ROI360 subscription.

To enable the cost API:

View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard. 

Ad revenue tab

Ad revenue data is not supported by Reddit.

Permissions tab

In this tab, you can select the permissions to grant Reddit. Note that even if attribution is disabled for Reddit, the permissions tab is active and you can grant control to Reddit.

Ad network permissions

In this tab, you can select the permissions to grant Reddit. Note that even if attribution is disabled for Reddit, the permissions tab is active and you can grant control to Reddit.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

  • Allow to configure integration: permit the partner to set up the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks: permit the partner to set up in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report: only to the partner's own retention data
  • Allow access to your aggregate loyal user data: only to the partner's own loyal user data
  • Allow access to your aggregate in-app events data: only to the partner's own in-app events data
  • Allow access to your aggregate revenue data: only to the revenue data attributed to the partner
  • Allow spend ingestion: permit the partner to send ad spend data in files for this app only.
  • Allow access to your Protect360 dashboard: only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.