Reddit campaign configuration

At a glance: Reddit, an AppsFlyer ad network integrated partner, is home to 430 million highly-engaged monthly users who can’t be found anywhere else.  

Setting up Reddit

To access Reddit settings:

  1. Go to Configuration > Integrated partners.
  2. Search for and select Reddit.
  3. Update settings (per tab) as required. See the following sections.

Integration tab

The Integration Tab is divided into different sections:

Activate partners

To enable the configuration, activate the partner.

General settings

Enable view-through attribution

Activate, if you want to attribute view-through installs from Reddit. The view-through lookback slider is available in the Attribution link tab.

Default postbacks

AppsFlyer sends automatic postbacks to Reddit following user installs. Select whether to send postbacks for installs attributed to:

  • Reddit only
  • All sources, including organic

In-app events settings

In this section, you can configure in-app event postbacks that are sent to Reddit.

To configure in-app event postbacks:

  1. Activate In-app event postbacks
  2. Click Add event to add an SDK event to the list.
  3. Fill in the following data:
    Parameter name Description
    SDK event name The name of the event, as received by AppsFlyer either from the SDK or from server-to-server events.
    Tip: If you don't see the event you want in the list, activate this event on a device with a non-organic installation and recheck.
    Partner event identifier

    The unique name or ID of each event as defined on Reddit's side. Select the most suitable pre-defined event for your SDK event:

    • rdt_install
    • rdt_signup
    • rdt_app_launch
    • rdt_search
    • rdt_view_content
    • rdt_add_payment_info
    • rdt_add_to_cart
    • rdt_purchase
    • rdt_completed_tutorial
    • rdt_level_achieved
    • rdt_spend_credits
    Sending option

    Select whether to send events by:

    • Reddit only
    • all sources, including organic
    Send event data
    • No values & no revenue: sends only the event itself without the event value.
    • Values & no revenue: sends all the parameters excluding the revenue value.
    • Values & revenue: sends all the event parameters, including the revenue value (if exists in the event).
  4. Click Save.

Attribution link tab

In this tab, you can create the attribution links you want to send to Reddit for attributing Reddit's campaigns, ad sets, or even single ads. Note that AppsFlyer does not save your generated partner's attribution links.

More about link structure and parameters.

To generate an attribution link:

  1. Select a parameter from the Parameter name drop-down list and set a value.
  2. Click Add parameter and repeat the previous step to add more parameters.
  3. Set the duration of the click-through/view-through lookback window.
  4. Copy the attribution link and add it to your campaign on Reddit.
    Note: AppsFlyer does not save links.

Attribution link and lookback window

Attribution link type Link activation Lookback window
Click A user clicks on an ad served by the ad network

Click-through lookback window is preset; it's the maximum allowed time from click to install.

Reddit gets an attribution if a lead clicks an ad and installs the app before the lookback window expires.

Parameter nameaf_click_lookback 
Default value: 7 days
Range: 1-23 hours or 1-30 days

Impression A user views (for at least one second) an ad served by the ad network

View-through lookback window is preset; it's the maximum allowed time from view to install.

Reddit gets an attribution if a lead views an ad and then installs the app before the lookback window expires. This applies if there are no other relevant ad clicks.

Parameter nameaf_viewthrough_lookback 
Default value: 1 day
Range: 1-23 hours or 1-7 days

Typical link parameters

Parameter Parameter name Description
Campaign c Add it to compare different campaigns running with Reddit.
Campaign ID af_c_id
Adset af_adset Use to differentiate ad sets.
Adset ID af_adset_id
Ad name af_ad Use to differentiate between creatives within the ad set.
Ad ID af_ad_id
Site ID af_siteid

Use to attribute installs to specific publishers.

Good practice! If there are multiple publishers,

  • Limit the number of site IDs in use.
  • Use the subsite ID parameter to avoid exceeding the site ID limitation.
Subscriber parameters af_sub1, af_sub2, af_sub3, af_sub4, and af_sub5

Use to insert additional useful values.

  • Parameters are parsed and included in the raw data report.
  • Use them to perform data aggregation or filtering.

The full list of attribution link parameters.

Cost tab

AppsFlyer gets cost details directly from Reddit.

Media source Campaign Adset Ad Geo Site ID
Yes - - Yes Yes -
Cost dimensions supported

Before you start, contact your Reddit account manager to get access to the Reddit Advertising API.

To enable getting cost details from Reddit:

  1. In the Cost tab, enable Get Cost Data.
  2. Click API Authentication.
    Reddit login page opens.
  3. Enter your credentials and sign in.
  4. Approve AppsFlyer Cost connection to your Reddit account and wait for the success message.
  5. Close the login page.
    Account sync status displays in the Cost tab.
  6. Click API Authentication to connect more Reddit accounts.

Read about Cost data sync statuses.

Ad revenue tab

Ad revenue data is not supported by Reddit.

Permissions tab

In this tab, you can select the permissions to grant Reddit. Note that even if attribution is disabled for Reddit, the permissions tab is active and you can grant control to Reddit.

Ad network permissions

In this tab, you can select the permissions to grant Reddit. Note that even if attribution is disabled for Reddit, the permissions tab is active and you can grant control to Reddit.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

  • Allow to configure integration: permit the partner to set up the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks: permit the partner to set up in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report: only to the partner's own retention data
  • Allow access to your aggregate loyal user data: only to the partner's own loyal user data
  • Allow access to your aggregate in-app events data: only to the partner's own in-app events data
  • Allow access to your aggregate revenue data: only to the revenue data attributed to the partner
  • Allow spend ingestion: permit the partner to send ad spend data in files for this app only.
  • Allow access to your Protect360 dashboard: only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

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