Reddit campaign configuration

The Integration Tab is divided into different sections:

Activate partners

To enable the configuration, activate the partner.

General settings

Enable view-through attribution

Activate, if you want to attribute view-through installs from Reddit. The view-through lookback slider is available in the Attribution link tab.

Default postbacks

AppsFlyer sends automatic postbacks to Reddit following user installs. Select whether to send postbacks for installs attributed to:

• Reddit only
• All sources, including organic

In-app events settings

In this section, you can configure in-app event postbacks that are sent to Reddit.

To configure in-app event postbacks:

1. Activate In-app event postbacks
2. Click Add event to add an SDK event to the list.
3. Fill in the following data:

   Parameter name	Description
   SDK event name	The name of the event, as received by AppsFlyer either from the SDK or from server-to-server events. Tip: If you don't see the event you want in the list, activate this event on a device with a non-organic installation and recheck.
   Partner event identifier	The unique name or ID of each event as defined on Reddit's side. Select the most suitable pre-defined event for your SDK event: rdt_install rdt_signup rdt_app_launch rdt_search rdt_view_content rdt_add_payment_info rdt_add_to_cart rdt_purchase rdt_completed_tutorial rdt_level_achieved rdt_spend_credits
   Sending option	Select whether to send events by: Reddit only all sources, including organic
   Send event data	No values & no revenue: sends only the event itself without the event value. Values & no revenue: sends all the parameters excluding the revenue value. Values & revenue: sends all the event parameters, including the revenue value (if exists in the event).

4. Click Save.

In this tab, you can create the attribution links you want to send to Reddit for attributing Reddit's campaigns, ad sets, or even single ads. Note that AppsFlyer does not save your generated partner's attribution links.

More about link structure and parameters.

To generate an attribution link:

1. Select a parameter from the Parameter name drop-down list and set a value.
2. Click Add parameter and repeat the previous step to add more parameters.
3. Set the duration of the click-through/view-through lookback window.
4. Copy the attribution link and add it to your campaign on Reddit.
   Note: AppsFlyer does not save links.

Attribution link and lookback window

Attribution link type	Link activation	Lookback window
Click	A user clicks on an ad served by the ad network	Click-through lookback window is preset; it's the maximum allowed time from click to install. Reddit gets an attribution if a lead clicks an ad and installs the app before the lookback window expires. Parameter name: af_click_lookback  Default value: 7 days Range: 1-23 hours or 1-30 days
Impression	A user views (for at least one second) an ad served by the ad network	View-through lookback window is preset; it's the maximum allowed time from view to install. Reddit gets an attribution if a lead views an ad and then installs the app before the lookback window expires. This applies if there are no other relevant ad clicks. Parameter name: af_viewthrough_lookback  Default value: 1 day Range: 1-23 hours or 1-7 days

Typical link parameters

Parameter	Parameter name	Description
Campaign	c	Add it to compare different campaigns running with Reddit.
Campaign ID	af_c_id
Adset	af_adset	Use to differentiate ad sets.
Adset ID	af_adset_id
Ad name	af_ad	Use to differentiate between creatives within the ad set.
Ad ID	af_ad_id
Site ID	af_siteid af_subsiteid	Use to attribute installs to specific publishers. Good practice! If there are multiple publishers, Limit the number of site IDs in use. Use the subsite ID parameter to avoid exceeding the site ID limitation.
Subscriber parameters	af_sub1, af_sub2, af_sub3, af_sub4, and af_sub5	Use to insert additional useful values. Parameters are parsed and included in the raw data report. Use them to perform data aggregation or filtering.

The full list of attribution link parameters.

AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an Xpend subscription.

To enable the cost API:

• Follow these integration instructions. 

View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard. 

Ad revenue data is not supported by Reddit.

In this tab, you can select the permissions to grant Reddit. Note that even if attribution is disabled for Reddit, the permissions tab is active and you can grant control to Reddit.

Ad network permissions

In this tab, you can select the permissions to grant Reddit. Note that even if attribution is disabled for Reddit, the permissions tab is active and you can grant control to Reddit.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

• Allow to configure integration: permit the partner to set up the integration tab (except in-app event postbacks)
• Allow to configure in-app event postbacks: permit the partner to set up in-app event postbacks mapping to itself on the integration tab
• Allow access to your retention report: only to the partner's own retention data
• Allow access to your aggregate loyal user data: only to the partner's own loyal user data
• Allow access to your aggregate in-app events data: only to the partner's own in-app events data
• Allow access to your aggregate revenue data: only to the revenue data attributed to the partner
• Allow spend ingestion: permit the partner to send ad spend data in files for this app only.
• Allow access to your Protect360 dashboard: only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.