At a glance: Remerge, an AppsFlyer ad network integrated partner, enables app-marketers to deliver better-placed, customized advertisements. In addition to click-based mobile attribution, Remerge offers view-through mobile attribution and click-based retargeting, which can be recorded with AppsFlyer.
Setting up Remerge
Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.
To activate or edit the integration:
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To activate: In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
To edit: In AppsFlyer, from the side menu, select Collaborate > Active Integrations - Search for the partner and select it.
- Click Set up integration. You’re directed to the integration setup page.
- In the Integration tab, turn on Activate partner.
Note: The toggle must stay on (activated) for as long as you work with the partner. - Complete the configuration using the relevant tabs, as described below.
Remerge's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
Tip
- The General Settings step in the Integration tab is mandatory for all partners
- All the rest of the steps are either descriptive or optional
Integration tab
Activate partner
On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
Note
As an ALL-Installs network, Remerge prefers to receive postbacks for all new installs of your app from ANY source, including organic. To do so, select Events attributed to any partner to send all install postbacks to Remerge.
Install and Re-engagement attribution
These two toggles enable you to attribute users, who only viewed your ad, but didn’t click on it, to Remerge.
- Switch on Install view-through attribution to attribute new installs following impressions only, to Remerge.
- Switch on Re-engagement view-through attribution to attribute new re-engagements of your existing users following impressions only, to Remerge.
Default postbacks
Send automatic postbacks to Remerge following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select Only events attributed to this partner for events coming only from users attributed to Remerge.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Remerge.
In-app events settings
In this section, you can map your AppsFlyer events with Remerge via postbacks.
If you choose to map all events (both including and excluding their revenue values) the af_app_opened event will NOT be sent to Remerge.
If you wish to send af_app_opened events to Remerge you must add each event manually.
- Toggle on In-App Event Postbacks
- Select the Sending Option for all SDK-defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner - Click Add Event to add an SDK Event to the list
- Fill in the following parameters:
| Parameter Name | Description |
|---|---|
| SDK Event Name | The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server-to-server events. Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck. |
| Send Revenue |
When unchecked - sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter. When checked - sends all the parameters including the revenue value (if it exists in the event). |
Attribution link tab
This tab is divided into different sections:
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
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Campaign - add it to compare different campaigns running with Remerge.
Attribution link parameter: c -
Adset - set ad set names to compare different ad sets within specific Remerge campaigns.
Attribution link parameter: af_adset -
Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Remerge.
Attribution link parameter: af_ad -
Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise limiting the number of used site IDs and using the subsite ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid -
Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.
Retargeting settings
When enabled, AppsFlyer recognizes a link as a retargeting attribution link, rather than a user acquisition link, by adding the &is_retargeting=true to the click recording link. Note that retargeting is currently only supported for click-through and not view-through attribution.
Attribution link parameter: is_retargeting.
The following setup below is displayed when retargeting is enabled.
1. Standard Link vs. OneLink
Select standard attribution link option if:
- You don't need to deep link with the URL or
- Plan to use only URI schemes for deep linking
select Use OneLink for:
- Using a single link for both Android and iOS apps or
- Deep linking using Universal or app links
Note that selecting OneLink changes the click recording link from app specific to a OneLink URL.
2. Deep Link URL
Use this field if the link is meant to deep link users to any specific activity within your app.
Attribution link parameter: af_dp
You can find more information about AppsFlyer deep linking solution in this guide.
3. Re-engagement Window
Set the time period following the re-engagement, where the user's in-app events are attributed to the retargeting media source. You can set the value in days (1-90), hours (up to 23), or even lifetime.
Attribution link parameter: af_reengagement_window
Click-through attribution
This slider allows you to set the maximum time from click-to-install. Only installs (first launches) that take place within the lookback window may be attributed to Remerge.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to Remerge to be activated when leads click on a corresponding ad.
Cost tab
AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an ROI360 subscription.
To enable the cost API:
- Follow these integration instructions.
View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard.
Ad revenue tab
Ad Revenue is not supported by Remerge.
Permissions tab
In this tab, you can select the permissions to grant Remerge, whether the partner acts as an ad network, agency, or even both. Note that even if attribution is disabled for Remerge, the permissions tab is active and you can grant control to Remerge.
Use these toggles to give the ad network permissions to handle its own configuration for your app:
Ad network permissions
- Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks)
- Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
- Allow access to your retention report - only to the partner's own retention data
- Allow access to your aggregate loyal user data - only to the partner's own loyal user data
- Allow access to your aggregate in-app events data - only to the partner's own in-app events data
- Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
- Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser
Learn more about granting ad network permissions.