How to Configure a Campaign with Bytedance Ads

Introduction

Bytedance, one of AppsFlyer's integrated partners, is an Internet technology company operating several machine learning-enabled content platforms.

 Note

If you want to promote your Android Apps with Bytedance Ads, you are required to send your IMEI to AppsFlyer SDK according to the instuctions in the AppsFlyer SDK Integration - Android. Google Play service is blocked in China, IMEI is the most popular android Device ID for ad tracking.

In addition to click-based mobile attribution, Bytedance also offers view-through attribution, which you can track with AppsFlyer.

To configure your campaigns with Bytedance, follow the steps below.

Setting Up Bytedance 

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "Bytedance" in the search field and click on the logo next to Bytedance - China Domestic Market to open Bytedance's configuration window.

Integration Tab 

The Integration Tab is divided into different sections as described below. 

General Settings 

Enable View-Through attribution

Toggle this to ON if you want to attribute view-through installs from Bytedance. The view-through lookback slider is available on the tracking link tab (described below). 

Default Postbacks

AppsFlyer can send automatic postbacks to Bytedance following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks. 

bytedance-default-postbacks.png

In-App Events Settings

In this section you can map your AppsFlyer events with Bytedance via postbacks.

bytedance-in-app-events.png

  1. Toggle In-App Event Postbacks to ON
  2. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  3. Click Add Event to add an SDK Event to the list
  4. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Bytedance's side. 
Obtain the corresponding Event ID from Bytedance and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Tracking Link Tab 

In this tab, you can create the tracking links you want to send to Bytedance for tracking Bytedance's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link. 

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Bytedance. 
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Bytedance campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Bytedance.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5 

Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Bytedance.

Tracking link parameter: af_click_lookback

More details about the click lookback window here

Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to Bytedance to be activated when leads click on a corresponding ad.

Once you have generated the tracking link, complete the campaign setup process on Bytedance's site.

1. Create Conversion Rule in Bytedance Ads

Login to Bytedance Ads (https://ad.toutiao.com/) <> Tool Box > Click Conversion

Bytedance_new_1.png

Click to create a new conversion.

Bytedance_new_2.png

Select the Conversion Source: App Install

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To define the conversion name, go to App Download Link (iTunes page/ Android App download page) >> Enter AppsFlyer Tracking URL.

Click Submit.

Bytedance_new_4.png

2.  Process the Install Test

Click Start Test

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Enter userid.

Click Next Step.

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If you receive the below notification, change a test device and repeat last step.

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When you see the page shown below, go to Open 今日头条 App >> Find the testing ad in the news feed >> Click the Ad >> Download and open the App

Bytedance_new_8.png

When you finish the steps above, you are directed to the next page automatically.

Wait for the progress bar to be 100% completed and click Next Step.

Bytedance_new_9.png

You have now created the successful conversion.

Click Confirm to complete the test.

Bytedance_new_10.png

3.  Create an Ad Campaign with the Newly Created Conversion

Go to New Ad >> Set Budget and Bid select the conversion you created for this app.

Bytedance_new_11.png

4.  Send In-App events to Bytedance

Enter Bytedance (Toutiao) Configuration >> In-App Events tab, select register and(or) purchase event to postback, and save your setting.

Register-------- populate “1”

Purchase--------populate ”2”

Bytedance_in_app_1.png

On the Bytedance Ads dashboard, you can choose register or purchase event as the conversion type:

Bytedance_in_app_2.png

View-Through Attribution Lookback Window

This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Bytedance, providing there was no other relevant ad click. 

You can customize this value to 1-23 hours or 1-7 days. 

Tracking link parameter: af_viewthrough_lookback

More details about the view-through attribution here

Impressions Tracking Link

The impression tracking link contains similar attribution data to the click tracking link (besides the different lookback window). Send it to Bytedance to be activated when a corresponding ad is watched, usually for 1 second or more.

Data Enrichment Tab

Data Enrichment is not supported for this partner.

Permissions Tab

In this tab, you can select the permissions to grant Bytedance, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for Bytedance, the permissions tab is active and you can grant control to Bytedance.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

Ad Network Permissions

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data 
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser 

Learn more about granting ad network permissions.

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