Introduction
Vungle, one of AppsFlyer's integrated partners, is an in-app video advertising platform for performance marketers.
In addition to click-based mobile attribution, Vungle also offers cost and view-through attribution, which you can record with AppsFlyer.
To configure your campaigns with Vungle, follow the steps below.
Setting up Vungle
- Go to the dashboard of your app and click on Integrated Partners on the left bar.
- Enter "Vungle" in the search field and click on its logo to open Vungle's configuration window.
- Vungle's configuration window includes 5 tabs: Integration, Attribution link, Cost, Ad Revenue and Permissions. Click on the items below to read about the tabs setup.
- Configure the General Settings step in the Integration tab.
- All the rest of the steps are either descriptive or optional.
- For a detailed description of the Partner Configuration Window Header, click here.
Integration tab
Activate partners
On the first visit here, you will need to toggle ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
Note
As an ALL-Installs network, Vungle prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to Vungle.
General settings
App_id
Vungle connects with AppsFlyer via a unique network ID. If you don't already have the Network ID, you must obtain it from Vungle to continue with the integration.
Enable View-Through attribution
Toggle this to ON if you want to attribute view-through installs from Vungle. The view-through lookback slider is available on the attribution link tab (described below).
Default postbacks
AppsFlyer can send automatic postbacks to Vungle following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select Only events attributed to this partner for events coming only from users attributed to Vungle.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Vungle.
In-app events settings
In this section you can map your AppsFlyer events with Vungle via postbacks.
- Set the Vungle app_id again here
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner - Click Add Event to add an SDK Event to the list
- Fill in the following parameters:
| Parameter Name | Description |
|---|---|
| SDK Event Name | The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events. Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck. |
| Partner Event Identifier | The unique name or ID of each event as defined on Vungle's side. Obtain the corresponding Event ID from Vungle and set in the text field. |
| Send Revenue |
When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter. When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). |
Attribution link tab
This tab is divided into different sections:
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
-
Campaign - add it to compare different campaigns running with Vungle.
Attribution link parameter: c -
Adset - set ad set names to compare different ad sets within specific Vungle campaigns.
Attribution link parameter: af_adset -
Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Vungle.
Attribution link parameter: af_ad -
Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid -
Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.
Click-through attribution
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Vungle.
You can customize this value to 1-23 hours or 1-30 days.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to Vungle to be activated when leads click on a corresponding ad.
View-through attribution lookback window
This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Vungle, providing there was no other relevant ad click.
You can customize this value to 1-23 hours or 1-7 days.
Attribution link parameter: af_viewthrough_lookback
More details about the view-through attribution here.
Impressions attribution link
The impression attribution link contains similar attribution data to the click recording link (besides the different lookback window). Send it to Vungle to be activated when a corresponding ad is watched, usually for 1 second or more.
Cost tab
Vungle automatically sends CPI cost data on the attribution link for all installs.
Ad revenue tab
This section is relevant only if you are acting as a publisher, displaying Vungle ads to your users. As such, you would certainly like to measure the engagement of your users acquired from different sources, to find the most profitable sources for you.
Set the Get Ad Revenue Data toggle to display Vungle's required setup for revenue data.
- Enter the Secret Key. This is API key for pulling the in-app advertising revenue data from Vungle. See the support page by Vungle about retrieving the API key.
- Enter the App ID, as found in your Vungle account.
- Select the Event Source. An existing in-app event associated with the ad revenue action
- Select the Ad Revenue Event. This field is auto-populated with the ad revenue event. Generated by the system internally with calculated revenue
To learn more about ad revenue (AKA Ad monetization) tracking go here.
Permissions tab
In this tab, you can select the permissions to grant Vungle, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for Vungle, the permissions tab is active and you can grant control to Vungle.
Ad network permissions
Use these toggles to give the ad network permissions to handle its own configuration for your app:
- Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
- Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
- Allow access to your retention report - only to the partner's own retention data
- Allow access to your aggregate loyal user data - only to the partner's own loyal user data
- Allow access to your aggregate in-app events data - only to the partner's own in-app events data
- Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
- Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser
Learn more about granting ad network permissions.
Agency permissions
Use these toggles to give the agency permissions to handle its own configuration for your app:
- Main toggle - Set to On to reveal the agency permissions options
- Allow access to your retention report - only to the agency's own retention data
- Allow access to aggregate organic data
- Allow to configure in-app event postbacks - permit the agency to setup in-app event postbacks mapping to itself on the integration tab
- Allow to send events revenue
Learn more about granting agency permissions.