Tencent AMS campaign configuration

At a glance: Tencent Ads, an AppsFlyer ad network integrated partner, operates social media and mobile utility properties in China, and enables marketers to run app install campaigns on:

  • WeChat, the company’s mobile communication platform,
  • QQ, its instant messaging service,
  • QQ Music,
  • QQ Browser,
  • Myapp, and more.

Setting up Tencent AMS

To activate the integration with Tencent AMS:

  1. Go to Configuration > Integrated partners.
  2. Search for Tencent AMS and select it.
  3. In the Integration tab, turn Activate partner on.

The toggle must be on for as long as you work with the partner.

Learn more about partner activation/deactivation.

Learn more about partner configuration window header.

Integration tab

The Integration Tab is divided into different sections as described below.

General settings

Enable View-Through attribution

To enable view-through install attribution, turn this on.
The view-through lookback slider is available on the attribution link tab (described below).

Default postbacks

AppsFlyer can send automatic postbacks to Tencent AMS following user installs. This section displays the source of the users that allow sending these postbacks.

In-app event settings

In this section, you can configure in-app event postbacks that are sent to Tencent AMS.

To configure in-app event postbacks,

  1. Turn In-app event postback on.
  2. Set the In-app event postback window, if required (read more about in-app event postback window configuration).
  3. Click Add event to add an SDK Event to the list.
  4. Fill in the following parameters in the table below
    Parameter name Description
    SDK event name The name of the event, as received by AppsFlyer either from the SDK, or from server-to-server events.
    Tip: If you don't see the event you want in the list, activate this event on a device with a non-organic installation and recheck.
    Partner event identifier The unique name or ID of each event as defined on the partner's side. Select the most suitable pre-defined event for your SDK event.
    Sending option Select the sending option for the event:
    This partner only for events coming only from users attributed to Tencent AMS.
    All sources, including organic to have your entire user base available to be reported to the partner.
    Send event data
    • No values & no revenue: sends only the event itself without the event value.
    • Values & no revenue: sends all the parameters excluding the revenue value.
    • Values & revenue: sends all the event parameters, including the revenue value (if exists in the event).
  5. Click Save Integration.

Attribution link

In this tab, you can create the attribution links you want to send to Tencent AMS for attributing campaigns, ad sets or even single ads. Note that AppsFlyer doesn't save your generated attribution links.

To generate an attribution link:

  1. Select a parameter from the Parameter name drop-down list and set a value.
  2. Click Add parameter and repeat the above step to add more parameters.
  3. Set the duration of the click-through lookback window.
  4. Set the duration of the view-through lookback window.
  5. Copy the click/impression attribution link and add it to your campaign on Tencent.

Typical link parameters

Parameter Parameter name Description
Campaign c Add it to compare different campaigns running with Tencent AMS.
Adset af_adset Set ad set names to compare different ad sets within specific Tencent AMS campaigns.
Ad name af_ad Set ad names to compare different creatives within specific ad sets within specific Tencent AMS campaigns.
Site ID af_siteid

Set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.

Subscriber parameters af_sub1, af_sub2, af_sub3, af_sub4, and af_sub5

Use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.

Add any other parameter to the attribution link simply by typing it in a new parameter box.
Learn more about the attribution link structure and parameters.

Cost tab

AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an Xpend subscription.

To enable the cost API:

View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard.

Ad revenue tab

Ad revenue integration is not available for Tencent AMS.

Permissions tab

In this tab, you can select the permissions to grant Tencent AMS. Note that even if attribution is disabled for Tencent AMS, the permissions tab is active and you can grant control to Tencent AMS.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data
  • Allow access to your aggregate loyal user data - only to the partner's own loyal user data
  • Allow access to your aggregate in-app events data - only to the partner's own in-app events data
  • Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
  • Allow spend ingestion - permit the partner to send ad spend data in files; for this app only.
  • Allow access to your Protect360 & Raw data dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

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