At a glance: Yandex Direct is an advertising platform that allows you to run user acquisition and retargeting campaigns on Yandex Search, as well as on thousands of apps and websites in the Yandex Advertising Network.
Set up Yandex Direct
Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.
To activate or edit the integration:
-
To activate: In AppsFlyer, from the side menu, select Collaborate > Partner Marketplace.
To edit: In AppsFlyer, from the side menu, select Collaborate > Active Integrations. - Search for the partner and select it.
- Click Set up integration. You’re directed to the Active Integrations setup page.
- In the Integration tab, turn on Activate partner.
Note: The toggle must stay on (activated) for as long as you work with the partner. Learn more about partner activation. - Complete the configuration using the relevant tabs, as described below.
Yandex Direct's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions.
For a detailed description of the Partner Configuration Window Header, click here.
Integration tab
Activate partner
On the first visit here, you will need to turn on Activate partner to enable the setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation/deactivation.
Advanced privacy
For iOS apps only, Enable advanced privacy (for iOS 14.5 and above) controls what data is shared with the partner via postbacks and reports. Learn more about advanced privacy.
Transaction ID
For iOS apps only. When Share SKAN transaction ID is turned on, you're sharing the transaction ID of SKAdNetwork postbacks with the partner. By doing so, the partner could decode your SKAdNetwork Conversion Values.
General settings
The following general settings are available for Yandex Direct.
Yandex Ecom Feed Counter ID
Enter the Metrika tag number in Yandex Ecom Feed Counter ID if you're running Smart Banner campaigns with your product feed.
Yandex app ID
Enter the Yandex App ID derived from Yandex Direct.
Default postbacks
Send automatic postbacks to Yandex Direct following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select This partner only for events coming only from users attributed to Yandex Direct.
Select All media sources, including organic to have your entire user base available to be reported to Yandex Direct.
As an all-installs network, Yandex Direct prefers to receive postbacks for all new installs of your app from all sources, and they recommended selecting All media sources, including organic.
In-app events postbacks
In this section, you can configure in-app event postbacks that are sent to Yandex Direct.
- Turn In-app event postbacks on.
- Set the In-app event postback window, if required (read more about in-app event postback window configuration).
- Click Add event to add an SDK Event to the list.
- Complete the required parameters.
- Click Save integration.
Attribution link tab
Generate and save attribution links and send them to the partner for attributing specific campaigns, ad sets, or single ads - both for UA and retargeting campaigns. You can use either a single-platform link or a OneLink.
Learn more about attribution link structure and parameters.
To generate an attribution link, follow these instructions.
Cost tab
AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an ROI360 subscription.
To enable the cost API:
- Follow these integration instructions. Note: Add campaign ID (af_c_id={campaign_id}) to your links to ensure accurate cost reporting. Learn more
View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard.
Ad revenue tab
Ad Revenue data is not available for this partner.
Permissions tab
In this tab, you can select the permissions to grant Yandex Direct, whether the partner acts as an ad network, agency, or even both. Note that even if attribution is disabled for Yandex Direct, the Permissions tab is active and you can grant control to Yandex Direct. Configure permissions to Yandex Direct.