Yandex Direct campaign configuration

At a glance: Yandex Direct is an advertising platform that allows you to run user acquisition and retargeting campaigns on Yandex Search, as well as on thousands of apps and websites in the Yandex Advertising Network.

Set up Yandex Direct

The setup is done from the Active Integrations page, but to find the partner you must first go to the marketplace


Before setting up an integration, make sure you contact the partner and open an account with them.

To activate the integration:

  1. Go to the Marketplace: From the top menu of any AppsFlyer page, click Marketplace
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, turn on Activate partner.
    Note: The toggle must stay on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

Yandex Direct's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

Activate partner

On the first visit here, you will need to turn on Activate partner to enable the setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation/deactivation.

Advanced privacy

For iOS apps only, Enable advanced privacy (for iOS 14.5 and above) control what data is shared with the partner via postbacks and reports. Learn more about advanced privacy.

Transaction ID

For iOS apps only. When Share SKAN transaction ID is turned on, you're sharing the transaction ID of SKAdNetwork postbacks with the partner. By doing so, the partner could decode your SKAdNetwork Conversion Values.

General settings

The following general settings are available for Yandex Direct.

Yandex Ecom Feed Counter ID

Enter the Metrika tag number in Yandex Ecom Feed Counter ID if you're running smart banner campaigns with your product feed.

Yandex app ID

Enter the Yandex App ID derived from Yandex Direct. 

Default postbacks

Send automatic postbacks to Yandex Direct following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.

Select This partner only for events coming only from users attributed to Yandex Direct.
Select All media sources, including organic to have your entire user base available to be reported to Yandex Direct.

As an all-Installs network, Yandex Direct prefers to receive postbacks for all new installs of your app from all sources, and they recommended selecting All media sources, including organic.

In-app events postbacks

In this section, you can configure in-app event postbacks that are sent to Yandex Direct.

  1. Turn In-app event postbacks on.
  2. Set the In-app event postback window, if required (read more about in-app event postback window configuration).
  3. Click Add event to add an SDK Event to the list.
  4. Complete the required parameters.
  5. Click Save integration.

Attribution link tab

Generate and save attribution links and send them to the partner for attributing specific campaigns, ad sets, or single ads - both for UA and retargeting campaigns. You can use either a single-platform link or a OneLink.
Learn more about attribution link structure and parameters.

To generate an attribution link, follow these instructions.

Cost tab

AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an ROI360 subscription.

To enable the cost API:

View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard. 

Ad revenue tab

Ad Revenue data is not available for this partner.

Permissions tab

In this tab, you can select the permissions to grant Yandex Direct, whether the partner acts as an ad network, agency, or even both. Note that even if attribution is disabled for Yandex Direct, the permissions tab is active and you can grant control to Yandex Direct. Configure permissions to Yandex Direct.