Yandex Direct campaign configuration

At a glance: Yandex Direct is an advertising platform that allows you to run user acquisition and retargeting campaigns on Yandex Search, as well as on thousands of apps and websites in the Yandex Advertising Network.

Set up Yandex Direct

To configure the partner:

  1. In AppsFlyer, go to Configuration > Integrated Partners.
  2. Select the partner.
    The partner configuration window opens. 

Yandex Direct's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

Activate partner

On the first visit here, you will need to turn on Activate partner to enable the setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation/deactivation.

General settings

The following general settings are available for Yandex Direct.

Advanced privacy

For iOS apps only, Enable advanced privacy (for iOS 14.5 and above) control what data is shared with the partner via postbacks and reports. Learn more about advanced privacy.

Yandex app ID

This field is for beta test contributors only.
Enter Yandex App ID only if you're a part of the in-app conversions beta test.

Yandex Ecom Feed Counter ID

This field is for beta test contributors only.
Enter Yandex Ecom Feed Counter ID only if you are part of the dynamic retargeting for apps beta test.

Default postbacks

AppsFlyer can send automatic postbacks to Yandex Direct following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.


Select This partner only for events coming only from users attributed to Yandex Direct.
Select All media sources, including organic to have your entire user base available to be reported to Yandex Direct.

As an all-Installs network, Yandex Direct prefers to receive postbacks for all new installs of your app from all sources, including organic.
It is recommended to select All media sources, including organic.

In-app events postbacks

In this section, you can configure in-app event postbacks that are sent to Yandex Direct.

  1. Turn In-app event postbacks on.
  2. Set the In-app event postback window, if required (read more about in-app event postback window configuration).
  3. Click Add event to add an SDK Event to the list.
  4. Complete the required parameters.
  5. Click Save integration.

Attribution link tab

In this tab, you can create the attribution links you want to send to Yandex Direct for attributing Yandex Direct campaigns, ad sets, or even single ads. Note that AppsFlyer doesn't save your generated partner attribution links.

This tab is divided into different sections:

Attribution link parameters

In this section, select which parameters you want to add to the attribution link.

Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Yandex Direct.
    Attribution link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Yandex Direct campaigns.
    Attribution link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Yandex Direct.
    Attribution link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub-site ID parameter, to avoid exceeding the site ID limitations.
    Attribution link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5

Add any other parameter to the attribution link simply by typing it in a new parameter box. 
Learn more about AppsFlyer Attribution Link Structure and Parameters.

Click-through and view-through attribution links

These are the attribution links that contain all the setup information you have set for it. Send it to Yandex Direct to be activated when leads click or view a corresponding ad.

Cost tab

Cost is not available for this partner.

Ad revenue tab

Ad Revenue data is not available for this partner.

Permissions tab

In this tab, you can select the permissions to grant Yandex Direct, whether the partner acts as an ad network, agency, or even both. Note that even if attribution is disabled for Yandex Direct, the permissions tab is active and you can grant control to Yandex Direct. Configure permissions to Yandex Direct.

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