Agency Accounts: All You Need To Know


What is an Agency Account?

AppsFlyer Agency accounts are used by agency teams to track and measure their app marketing campaigns on behalf of advertiser clients.

Key pre-install and post-install metrics are available to ensure that agencies are able to deliver optimal performance across their client portfolio.

The Agency account dashboard allows similar viewing capabilities to the Advertiser's dashboard and includes default access to:

  • Life Time Value Overview Dashboard
  • In-App Events Dashboard
  • Retargeting Dashboard

Available common KPIs include: impressions, clicks, installs, user loyality, cost, ROI etc. More details on the various reporting dashboards can be found here.

By default, Agency IP is protected and Advertisers view agency activity as one complete media source. Agencies can choose to be transparent and thereby enable their clients to see a full breakdown of the source activity of the Agency.

Agencies are not able to view any data that advertisers receive from other sources, including organic data. However, organic data access can be made available to agencies by the app owners upon explicit request.

Agency vs. Advertiser Account

Advertiser accounts are geared towards serving the app and data-owner. Advertisers typically add their owned-properties to their account and determine the data-access levels required.

Agency accounts are purpose-built to enable agency teams to efficiently track and measure their clients' app marketing campaigns across their client portfolio.

Account structures permit knowledge-sharing between global agency teams and enable group-level ROI measurement, calculations, reporting and optimization.

Regular vs. Listed Agency Account

Agencies leveraging AppsFlyer for numerous portfolio clients can upgrade an account to Listed Agency status by applying through and providing:

  • The email address associated with your Agency account
  • Your Agency name as you want it to appear
  • Company logo (200 X 50)

Once received, you are contacted by a member of the AppsFlyer team to assess this request together with you. 

 Benefits of Listed Agency status

  • Appear on AppsFlyer’s Partner List and gain exposure to app owners globally!
  • Advertisers can enable access instantly, while regular agencies require a manual approval process that may take several days
  • Enabling Advertisers to provide access to advanced data, including the Retention report, as well as abilities to configure In-App Event Postbacks to ad partners

For any needs which require expediting, send an email to providing:

  • The email address you used to register your account
  • Details of the immediate requirements including:
    • The apps to be promoted
    • The length of the campaign promotion 

Agency vs. Ad Network Account

There are over 3500 ad networks that are integrated with AppsFlyer. Most ad networks, very much like agencies, generate and drive installs for their app owner advertising clients.

So, should you open an agency account or an ad network account?

The fundamental difference between the two accounts is that an ad network account enables you to receive installs and in-app event information via postbacks, when originated by you. If you need real time postbacks and have the technical capabilities for this, perhaps you should register as an ad network rather than as an agency. Refer to the ad network integration guide for more information.

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