At a glance: Google Marketing Platform - Display & Video 360 (GMP - DV360) is an AppsFlyer self-reporting network (SRN) partner combining advertising and analytics.
Display & Video 360 (DV360): Demand-side-platform (DSP) providing trading desks, agencies, and advertisers with transparency and performance in global display media buying across ad exchanges. The GMP - DV360 integration brings together advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.
- This article relates to the new GMP - DV360 integration API, which leverages a link ID for conversion measurement. This integration enables conversion measurement and reporting between AppsFlyer and GMP - DV360 and is designed to replace the Legacy GMP DV360/CM (DoubleClick) integration.
- The AppsFlyer internal name for this integration is dv360_int.
- To use the API, contact your GMP - DV360 account manager.
Comparing the legacy and new integrations
Compared to the legacy integration, Link ID integration is simpler to set up and has superior accuracy and functionality.
Differences among the integrations are listed in the following table.
GMP API feature support
Third-party app tracking integration
Link ID—App Attribution Integration
(New dv360_int (this article))
|Ad network permissions (allow GMP to get data from your AppsFlyer dashboard)||Yes||No|
Advertisers considering migrating from the legacy API to Link ID API
If you use the legacy API consider that you can move to the Link ID API at your convenience. GMP hasn't announced a sunset date for the legacy API.
GMP solutions and integrations
|GMP solution||Description||Action required to integration|
|DV360||Integrate DV360 with AppsFlyer||Complete advertiser GMP integration|
|CM360 & DV360||Buy DV360 traffic via CM360||
Complete advertiser GMP integration
|CM360 & non-DV360 third-party media source (1)||
Buy traffic from third-party media sources and measure mobile app conversions originating from this traffic in CM360.
|Measure 3rd party traffic using CM360|
Data sharing between AppsFlyer and GMP - DV360
AppsFlyer sends postbacks to GMP - DV360 relating to conversions and in-app events.
Data provided to AppsFlyer
When GMP - DV360 claims a conversion, they provide us with the media source parameters listed in the table. These parameters populate analytics and raw data reports. The table that follows contains the mapping between GMP - DV360 and AppsFlyer parameters.
GMP - DV360 <--> AppsFlyer media source mapping
You can work with GMP - DV360 directly, via an agency, or both. Complete the sections as follows:
Advertiser GMP - DV360 integration
Integration tab sections
To activate the GMP - DV360 integration:
Map in-app events
To map in-app events to GMP - DV360 events:
Agencies are able to run campaigns with GMP on your behalf.
|Procedure performed by||Procedure|
GMP - DV360 discrepancies
See the following table to learn about discrepancies and how to minimize them.
Differences in attribution models
View-through attribution window
View-through in the GMP - DV360 attribution window is 14 days, while the AppsFlyer default window is 1 day.
|Set the view-through window in AppsFlyer to match the view-through set in the GMP - DV360 setup window.|
Mapping between AppsFlyer and GMP - DV360 isn't correct