Liftoff campaign configuration in AppsFlyer

The Integration tab is divided into different sections as described below.

Activate partners

The partner must be activated by switching on the Activate partner toggle on the first visit to enable its setup.

General settings

Enable view-through attribution

Activate, if you want to attribute view-through installs from Liftoff. The view-through lookback slider is available in the Attribution link tab.

Default postbacks

AppsFlyer can send automatic postbacks to Liftoff following user installs, rejected installs, and reengagements. Use this section to define the source of the users that allow sending these postbacks.

Select This partner only for events coming only from users attributed to Liftoff.
Select All sources, including organic to have your entire user base available to be reported to Liftoff.

Note

As an ALL-Installs network, Liftoff prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select All sources, including organic to send all install postbacks to Liftoff.

In-app events settings

In this section, you can configure in-app event postbacks that are sent to Liftoff.

To configure in-app event postbacks:

1. Activate In-app event postbacks
2. Choose whether to report selected events to the partner or all of them.
   • Note: If you choose to report all events, the af_app_opened event is not reported.
3. If you choose to manually select events, click Add event to add an SDK Event to the list.
4. Fill in the following data:

   Parameter name	Description
   SDK event name (required for manual selection only)	The name of the event, as received by AppsFlyer either from the SDK or from server-to-server events. Tip: If you don't see the event you want in the list, activate this event on a device with a non-organic installation and recheck.
   Sending option	Select the sending option for the event: This partner only for events coming only from users attributed to Liftoff. All sources, including organic to have your entire user base available to be reported to the partner
   Send event data	No values & no revenue: sends only the event itself without the event value. Values & no revenue: sends all the parameters excluding the revenue value. Values & revenue: sends all the event parameters, including the revenue value (if exists in the event).

5. Click Save.

To generate an attribution link, follow these instructions.

AppsFlyer gets cost details by API. See the ad network cost integration table for full details on the supported dimensions, metrics, and features. Note: Cost data requires an Xpend subscription.

To enable the cost API:

• Follow these integration instructions. 

View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard. 

Ad revenue data is not supported by this partner.

In this tab, you can select the permissions to grant Liftoff. Note that even if attribution is disabled for Liftoff, the permissions tab is active and you can grant control to Liftoff.

Ad network permissions

In this tab, you can select the permissions to grant Liftoff. Note that even if attribution is disabled for Liftoff, the permissions tab is active and you can grant control to liftoff.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

• Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks)
• Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
• Allow access to your retention report - only to the partner's own retention data
• Allow access to your aggregate loyal user data - only to the partner's own loyal user data
• Allow access to your aggregate in-app events data - only to the partner's own in-app events data
• Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
• Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

Agency permissions

If you work with Liftoff as an agency partner, in this section you can give them permissions to handle their own configuration for your app:

• Main toggle - Setting this to ON:
  
  • Reveals the agency permissions options
  • Enables the agency to get attributed with installs for the app
  • Enables the agency to see Facebook and Twitter promoted data
  Warning: Agency installs occurring while the toggle is OFF are not attributed to the agency and don't show up on the agency's dashboard and data (more details).

• Allow access to your Protect360 dashboard
• Allow access to your retention and cohort reports - retention/cohort data created by the users brought by the agency only.
• Allow access to aggregate organic data
• Allow to configure in-app event postbacks - permit the agency to setup in-app event postbacks mapping to itself on the integration tab
  • Event sharing permissions - select your preferred option here:
    a) This partner only - send only events from agency's own brought traffic to the app
    b) All sources, including organic - send events from all sources of your traffic, including other media sources, agencies, and organic users
  • Allow to send event revenue - permit the agency to send events including their monetary value
  • Make sure to select specific events you want to grant the agency permission to. Click Add event and pick the event from the drop-down list. Do this for each event you want to add.

Learn more about working with agencies.