Snapchat— アドバンスSRNの連携設定

Snapchatとの連携設定、およびアトリビューション測定に関する情報をこのページでご確認いただけます。 Snapchat is an advanced SRN (Self-Reporting Network).

概要

アドバンスSRN連携では、広告配信面アプリと広告主アプリの両方でATTの同意が得られている成果については通常のSRNのトラフィックとしてレポート・計測されます。同意のないトラフィックについては、AppsFlyerはプライバシー制限に従い、他のアトリビューション方法を使用してSnapchatからのクリックとインプレッションに基づいてアトリビューションを付与および計測できます。

Snapchat連携設定

Prerequisite: An account with Snapchat. If you don't have an account, contact Snapchat to open one before setting up the integration.

To set up a new integration:

有効化するには: AppsFlyerのサイドメニューから、 [コラボレーション] > [パートナーマーケットプレイス] を選択します。
編集方法：AppsFlyerのサイドメニューから、 [コラボレーション] > [アクティブ統合] を選択します。
Select the relevant app.
Snapchatを検索して選択します。
連携タブにて連携したいアプリを選択し、 パートナーを有効にするをオンにしてください。Note: The toggle must stay on (active) as long as you work with Snapchat. Learn more about partner activation and deactivation.
Complete the configuration using the relevant tabs, as described below. 詳細はパートナー連携の設定のページをご確認ください。

Integration tab

The integration supports click and impression attribution, cost, and audiences.

パートナーの有効化

On the first visit here, you must turn on Activate Partner to enable setup.
For more details about partner activation, see Partner activation and deactivation.

Enable attribution

Enable Activate Partner to allow attribution to Snapchat.

一般的な設定

Snap App ID

In your Snap Business Manager, go to Apps, and copy the Snap App ID (read Snapchat's guide on how to generate a Snap App ID).
Paste the ID in the Snap App ID field in AppsFlyer.

In case the app is promoted by an agency:

Snap App ID can be added by the advertiser only.
If the agency is under the same organization as you on Snapchat ad platform, use only one Snap App ID.
If the agency is under a different organization on Snapchat ad platform, request from them to provide their Snap App ID for this app, and enter it in this field. Multiple IDs can be entered. Press Enter after each ID.

Advanced Privacy

The Advanced Privacy (AP) toggle controls which events AppsFlyer sends to Snapchat. This setting is also referred to as Advanced Conversions on the Snapchat side.

Advanced Privacy OFF: AppsFlyer sends all installs, re-engagements, and in-app events to Snapchat for attribution, including events for users who have not made their IDFA (identifier for advertisers) available.
Important: To use Snapchat's unified attribution solution, you must turn off the Advanced Privacy toggle.
Advanced Privacy ON: AppsFlyer sends only installs, re-engagements, and in-app events for users who have made their IDFA available.

Agencies can't turn on Advanced Privacy, even when granted permission by the advertiser. This setting is limited to the advertiser only.

When Advanced Matching data sharing is turned on, Advanced Matching fields, such as hashed email, hashed phone number, hashed first name, and hashed last name, are shared with Snapchat if these fields are included in the event information sent to AppsFlyer. For more information, see: Advanced Matching Data Sharing.

インストール計測

Set the different attribution windows to attribute new installs (first launches) of users who viewed, clicked, or engaged with your ad. Note that only installs within the lookback window may be attributed to Snapchat.

Note: Attribution for reinstalls (any install that isn't the initial setup on the device) isn't supported.

Set the Install click-through lookback window to either 1-23 hours or 1-30 days. Note: Snapchat recommends aligning with them by setting the Install click-through lookback window to 7 days.

Setting the click-through lookback window also determines the lookback windows for engaged views and engaged clicks.

[Optional] Turn on Install view-through attribution and set the lookback windows:
- Install view-through lookback window between 1-24 hours. Note: Snapchat recommends aligning with them by setting the Install view-through lookback window to 1 day.

Re-engagement attribution

Set the different attribution windows to attribute re-engagements of your existing users who viewed, clicked, or engaged with your ad. Note that only re-engagements within the lookback window may be attributed to Snapchat.

Set the Re-engagement click-through lookback window to either 1-23 hours or 1-30 days. Note: Snapchat recommends aligning with them by setting the Re-engagement click-through lookback window to 7 days.

Setting the re-engagement click-through lookback window also determines the re-engagement lookback windows for engaged views and engaged clicks.

[Optional] Turn on Re-engagement view-through attribution and set the lookback windows:
- Re-engagement view-through lookback window between 1-24 hours. Note: Snapchat recommends aligning with them by setting the Re-engagement view-through lookback window to 1 day.
Set the Re-engagement window to either 1-23 hours, 1-90 days, or Lifetime.

リターゲティングでアクティブユーザーを無視する

Set a window timeframe to ignore re-engagements and re-attributions of users who launched your app. This means their activity during the window timeframe isn't recorded in AppsFlyer.

Re-engagement and re-attribution conversions of users who were dormant in the set timeframe are recorded.

Turn on Ignore active users for retargeting.
Set the Inactivity window.

アプリ内イベントのポストバック

Map AppsFlyer events with the partner via postbacks. If postback sending is enabled, this includes rejected in-app events (events blocked by Protect360 or events found to be non-compliant by target validation rules).

To configure in-app event postbacks:

Set the Partner ID (if required).
Enable In-app event postback.
Set the In-app event postback window, if required (read more about in-app event postback window configuration).
If available, select whether to send events automatically or manually. Learn more about sending all events as they are.
Click Add event to add an SDK or server-to-server event to the list.
Complete the parameters required.
[Optional] Click to set conditions for sending certain in-app events to the partner.
Learn more about conditional in-app events postbacks.

Parameter name	Description
AppsFlyer event	The name of the event, as received by AppsFlyer either from the SDK integrated into your app or from server-to-server events. Tip: Don't see the event you are looking for? Make sure to activate the event on a device with a non-organic installation and recheck. Type it in AppsFlyer event , then click Create custom. Read more about custom event mapping.
mapped to partner event	The unique name or ID of each event, as defined on the partner's side. Possible mapping configurations are: Text field: Get the corresponding event ID from the partner. Drop-down box: Select the most suitable pre-defined AppsFlyer event. As is: Send the events as they are, without name mapping.
for users from	Select the sending option for the event: This partner only: send postbacks only when this event is attributed to this partner. All media sources including organic: send postbacks for events attributed to any partner and organic events.
including	No data (default): send only the event itself without the event value. Values and revenue: send all the event parameters, including the revenue value (if exists in the event). Values without revenue: send all the parameters excluding the revenue value.

Attribution link tab

Attribution links are not available for Snapchat.

For all SRNs, such as Facebook, Apple Ads, Google Ads, and Snapchat, this tab is not functional, as they do not use external attribution links.

Cost tab

The cost integration provides the following aggregated data:

Cost data for your campaigns, adsets, ads, and channel levels. See the ad network cost integration table for full details on the supported dimensions, metrics, and features.
Note: Cost data requires an ROI360 subscription.
Data on clicks and impressions.

To enable the cost API:

Follow these integration instructions.

コストデータ同期ステイタス

View your cost API status and the last time AppsFlyer managed to pull matching cost data in either the cost (and ad revenue) integration status dashboard, or in the individual ad network dashboard.

Snapchatのコストデータ連携を停止する

To stop getting Snapchat cost and to delete a connected Snapchat account:

In the actions column, hover over an account, click Delete connection.
Once deleted, AppsFlyer stops getting the cost. Deleting the connection does not impact historical data.

Make sure your campaign setup in Snapchat is for either an iOS or Android app, not both. If the campaign is for both apps, AppsFlyer can't break down the cost per app, and the cost does not display in AppsFlyer.
To avoid discrepancies in cost data, set the same timezone in both app settings and your Snapchat advertising account.
Once you set Snap's cost, do not change the name of any active campaign, ad set, or single ad, as it may cause serious discrepancies or missing cost data.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Select which permissions to grant Snapchat to access your data and perform various actions.

When the integration is deactivated while the Permissions toggle is still turned on, permissions remain granted.

Web to app: measuring app activity for non-app campaigns

AppsFlyer's integration with Snapchat enables comprehensive measurement of app activity, such as installs, re-engagements, and in-app events, for non-app campaigns attributed to Snapchat.

For instance, app installs can be measured even when the ad destination is a web landing page, enabling measurement of the Web-to-App (W2A) user journey. To enable this type of measurement, please enable the Snap App ID Tracking Toggle in Snapchat Ads Manager.

By following these instructions, you can effectively measure app activity from Snapchat non-app campaigns and gain valuable insights into user behavior.

Snapchatとのディープリンク

Deep linking with Snapchat is based on using a native deep link in Snapchat's platform, while adding AppsFlyer parameters to it.

Snapchatでディープリンクを実行するには：

Snapchatでリターゲティングのディープリンクが有効になっていることを確認します。
AppsFlyer管理画面でリエンゲージメントCV計測設定が有効になっていることを確認します。
アプリのディープリンクスキームURIを取得し、 少なくとも 次のパラメーターを追加します：
- PID - メディアソース名は常に snapchat_intです。これにより、すべてのデータがAppsFlyerダッシュボードの snapchat_int メディアソースの下に表示されます。
- C - 関連するキャンペーン名
- is_retargeting=true - この項目は、キャンペーンをリターゲティングキャンペーンとして定義します。リターゲティングキャンペーンでの既存のユーザーのエンゲージメントは、URIにこの項目が存在するため、リエンゲージメントとしてマークされます。これにより、ユーザーのデータがリターゲティングダッシュボードに表示されます。

URI Example

client://home?pid=snapchat_int&c=TEST&is_retargeting=true

Snapプラットフォームでディープリンクを設定

Drive traffic to app オポチュニティタイプへ移動します。
Add the Deeplink URI:

Snapchatでのディファードディープリンク

AppsFlyer provides a number of solutions for deferred deep linking:

ディファードディープリンクを利用することで、SDKレベルで直接、Snapchatユーザーのコンバージョンデータに実際の時間でアクセスできます。
Snapchatコンバージョンデータにはaf_dpパラメータが含まれており、Snapchatでの広告に対するユーザーのエンゲージメントに基づいて、カスタマイズされたコンテンツをディープリンクして提供できます。 The data returned in the GCD API includes the af_dp parameter, which holds the actual deep link destination (user destination within the app).
Using conversion data parameters: You can create custom logic to navigate the user to your content using other parameters, such as the Campaign name, Adset name, or any other field that is returned as part of the attribution data for Snapchat installs.

代理店向けのSnapchatのセットアップ

広告主の代理で作業する代理店は、Snapchatの連携を有効にして、キャンペーンのアトリビューションを取得することができます。ただし、この統合には、代理店に関してはいくつかの制限があります。

エージェンシーの制限

代理店は、働いている広告主がその側でSnapchatの統合を有効にした後にのみ、Snapchat連携にアクセスできます。
代理店の統合ページに表示されるアトリビューションパラメーターは、表示専用モードにおける広告主の統合から引き継がれます。これは、代理店が広告主のアトリビューション期間の設定を見ることはできても、自身で設定することはできないことを意味します。
ポストアトリビューションイベントに関しては、広告主からの許可があれば、代理店はアプリ内イベントポストバックを設定できます。
An agency can't turn on Advanced Privacy, even when granted permission (see Advanced Privacy above).

代理店向けにSnapchatを設定するには:

AppsFlyerの[構成]で[パートナーマーケットプレイス]に移動します。
Snapchatを見つけて選択します。
代理店のSnapchatアカウントIDを入力します。これにより、代理店のトラフィックが識別され、広告主のトラフィックと区別されます。最大50個の異なるSnapchatアカウントIDを入力できます。入力したアカウントからのすべてのアトリビューションデータは、代理店の管理画面に表示されます。
連携を保存 をクリックします。

Snapchat account IDs mustn't be shared between the advertiser and the agency. If they are shared, all of the advertiser's installs are automatically attributed on the agency's dashboard.

ローデータの制限

2023年3月1日以降、Snapchatのアンインストールはローデータレポートに含まれません
2023年9月12日以降、Snapchatは広告主にデバイスレベルのビュースルーアトリビューションデータの提供を停止しました。ローデータレポート、Push API、Pull APIレポート、Data Lockerを介して提供されるユーザーレベルのローデータの場合、以下の項目のみが提供されます：
- メディアソース (snapchat_int)
- チャネル
- Attributed touch type (impression)
- 起因するタッチ時間 (日付のみ "dd/mm/yyyy" 記録されます)
- Campaign name and ID (Starting Dec 15, 2025)
- Ad set name and ID (Starting Dec 15, 2025)
Starting October 6, 2026, snapchat_int view-through attribution data is limited (restricted) in raw data only in some cases. The logic of the event restrictions is managed by Snapchat.

Snapchatのデータ保持期間

Pinterestは、インストール後12か月でユーザーレベルのデータを削除するようアトリビューションプロバイダーに要請しています。つまり、これらのユーザーがアプリをインストールしてから12か月後に行ったイベントは、オーガニック経由の成果としてカウントされます。

過去の集計データは変わりません。

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概要