About agency accounts

At a glance: Make the most of your AppsFlyer Agency account with advanced configuration.

Additional reading: Agency accounts: getting started

About agency accounts

Agency accounts are used by agency teams to measure app marketing campaigns run by the agency on behalf of advertiser clients (app owners).

  • Key pre-install and post-install metrics are available to ensure that agencies are delivering optimal performance across their client portfolio.
  • Agency account dashboards provide similar capabilities and content to that of advertiser dashboards. This includes the following dashboards:
    • 用户生命周期价值总览
    • 应用内事件
    • 再营销
  • KPIs available include impressions, clicks, installs, user loyalty, cost, and ROI. About the dashboard.
  • Agency transparency: To protect agency proprietary information, agencies control if the traffic media source is disclosed or masked from advertisers:
      • [Default] Enabled: Advertisers see the identity of the original media source. Setting transparency
      • Disabled: Advertisers view agency-generated traffic as coming from a single media source—the agency.

    NOTE: Disabling transparency at any point makes historical agency-generated data non-transparent to the advertiser.

  • Agency access to advertiser data: Agencies always have access to data of traffic attributed to the agency. Advertisers can grant agencies access to additional data, for example, organic aggregate data. See access to data by different types of users.

Comparing different types of accounts

Agency versus advertiser accounts

  • Advertiser accounts are geared towards serving the app and data-owner. Advertisers add apps to their accounts and determine the data-access permissions.
  • Agency accounts are purpose-built for agency teams. They include tools for efficient measurement and analysis of marketing campaigns across their client portfolio.

帐户结构允许不同的国际代理间相互分享知识和开通分组级别的ROI评估、测量、计算、报告和优化。

 

广告主

代理商

代码级实施

没有;仅推广应用

帐户级设置

团队成员、团队成员权限、设置、付款首选项

代理团队成员及其权限。

应用设置

Reattribution window, OneLink configuration, time zone, currency

  • Agency transparency towards the advertiser
  • All other settings are according to those set by the advertiser

已对接合作伙伴配置

  • 代理权限
  • All non-SRN (attribution-link-based ad networks) configurations
  • SRN配置
  • 链接管理
  • All non-SRN configurations
  • 某些SRN配置要求最低限度的广告主干预:
        • Google Doubleclick
        • Snapchat
        • 腾讯

    Other SRNs must be configured by the advertiser in order for the agency to use them.

  • 链接管理(使用广告主定义的模板)

其他功能

Yes (some, if part of the subscription plan)

根据广告主的订阅和授予代理的权限 而定(请参见下表)

Differences between Advertiser and Agency accounts

代理可用的功能

Available by default

不支持

Requires advertiser permission 

  • LTV(生命周期值)数据总览
  • 应用内事件控制面板
  • 再营销控制面板
  • 已对接的合作伙伴
  • OneLink *
  • Pull API

* OneLink模板只能由广告主创建

  • 活跃度面板
  • 自定义控制面板
  • 基于用户的归因
  • Audiences
  • 数据透视表
  • Push API
  • Data Locker
  • 留存报告
  • 群组报告
  • Protect360
  • 原始数据导出
  • 自然用户汇总数据

代理帐户与广告平台帐户

代理商

广告平台

用于标识的归因链接参数: af_prt

用于标识的归因链接参数: pid

通过多种媒体渠道推广应用

将应用广告投放在自家平台上

仅可查看所投放的媒体渠道流量

仅可查看自家平台上的广告流量

无法通过回传收到有关安装和应用内事件的实时信息

可以通过回传收到有关安装和应用内事件的实时信息

可以配置某些带量合作伙伴的应用内事件回传*

可以配置任意自带流量的应用内事件回传*

* Requires advertiser permission

Differences between agency and ad network accounts

Agency accounts—campaigns and reporting

Agency: setting up campaigns

Agencies can measure the following main traffic types:

自归因平台平台

自归因平台(例如Facebook,Google Ads或Twitter)不使用外部归因链接。相应地,每个平台都有他们自己的方式和API供 AppsFlyer获取新增安装、应用内事件等信息。

srn

Advertiser to perform initial SRN setup

细节

Facebook 和 Twitter

 

Note, this section refers to Facebook Ads. For attribution of Facebook Social (posts), read about Owned Media.

Important: All Facebook and Twitter campaigns must start with the Agency account name followed by "_". The name is defined in the AppsFlyer platform.
Campaigns, which are not named correctly, are visible to the advertiser but remain invisible to the agency account. The agency name is CASE SENSITIVE.

 示例

代理A在Facebook上投了一个叫做agencyA_brilliantcampaign的广告活动,那么这个广告活动对代理A就是可见的。

代理z投放了一个名为AgencyZ_whathaveidonewrong的Twitter广告系列,但未看到任何效果。这是因为投放该广告系列的代理名称与定义的代理名称(大写的A和Z)不同。

Contact agency@appsflyer.com if you have any questions about this.

更多有关 Facebook Twitter 的代理设置。

Google Ads 更多关于Google Ads 广告活动配置的详情,请点击这里
苹果搜索广告 更多关于Apple Search Ads广告活动配置的详情,请点击这里
Google Marketing Platform (GMP) GMP has two different APIs. Learn more about the differences between the two, and choose the one relevant to you.
Snapchat 更多关于Snapchat 广告活动配置的详情,请点击这里
Yahoo (Oath: Ad Platforms / Yahoo Gemini) For details of agency configuration for Yahoo campaigns, click here.
SRN配置

非SRN

与SRN不同,绝大多数广告平台使用归因链接进行归因。AppsFlyer已经给每个广告平台设置好归因链接 ,可以直接被复制。

代理帐户的操作和广告主帐户基本一致,进入任何常规广告平台的设置页面,归因链接都是现成的。唯一的区别在于归因链接里会自动添加af_prt参数。

Ad network configuration visibility

只有广告主(应用所有者)对其进行配置后,广告平台设置才对广告平台本身可见。代理激活和配置广告平台集成,广告平台会视为无效设置。

af_prt parameter

af_prt值即为代理名称。 代理名称在af_prt参数里会转成小写格式。

在归因链接里增加af_prt参数,我们就可以把新增安装归因到相应的代理帐户。

agency-af-prt.png

如果没有af_prt参数,那么新的安装就无法归因到相应的代理名下,而是直接归因给该广告平台。

不要使用从广告主那里收到的链接 :请确保使用您自己帐户中的链接,以防止错误归因。

特殊情况:全安装和全启动广告平台

一些非自归因渠道会要求(或允许)广告主给他们回传未归因给他们的设备信息

全安装广告平台
这类平台接受所有来源的所有新增安装的回传
全启动平台
这类平台接受所有来源的所有新增安装的回传

Some examples for all-installs networks are Vungle, Wechat, Startapp, Unity Ads, and more.

下表列举了所有的全启动平台:

平台名称 平台 PID (AF归因链接)
Supersonicads (a legacy network of ironSource) supersonicads_int
Adelphic Remarketing adelphicremarketing_int
Grow Mobile growmobile_int
ONE by AOL advertising.com_int
Lemmonet Mobile lemmonetmobile_int
Clickky clickky_int
Remerge remerge_int
MyThings mythings_int
TikTok for Business bytedanceglobal_int

如何在全安装/启动平台上配置代理链接?

与这些平台合作意味着要把来自其他渠道安装的信息也给到这些平台。因此,这些平台会要求广告主在配置代理前先对他们进行配置。

让我们以Tapjoy为例介绍一下代理的归因设置:

  1. 广告主从广告主帐户控制面板进入Tapjoy 的设置页面
  2. Advertiser enters the Tapjoy App ID, given to the advertiser by Tapjoy, in the app_id text field
  3. Integration菜单里打开 Default Postbacks (默认回传)并选择"Launches attributed to any partner or organic(归因给任何渠道或自然安装的激活)"
  4. 代理从代理帐户控制面板进入到Tapjoy 设置页面
  5. Agency enters the Tapjoy App ID, given to the agency by Tapjoy, in the app_id text field

Owned media—OneLink and custom links

Your agency can attribute all installs that originate from media sources that are not ad networks, such as:

    • Email addresses
    • Phone users database
    • Web site banners
    • Social media content (NOT social media ads)

To attribute installs from owned media you must create a custom attribution link, which automatically contains af_prt with your agency's name for correctly attributing to your agency.

Custom links for multiple platforms (Android and iOS) can be created using OneLink, which allows using one link only for all kinds of end users, no matter the device type. OneLink can also be used for deep linking (see the next section).

Setting up OneLink requires creating a OneLink template first. The template includes a subdomain, which can also be a Branded Link. OneLink templates and Branded Links cannot be created by agencies; only by app owners. If you'd like to start using OneLink, either: 

    • Use an existing template: When creating a new custom link, the available subdomains and Branded Links display in a dropdown.
    • Contact the app owner so they can create a template for you. The app owner can create a special Branded Link for you.

Make sure you are a partner for all the apps selected in the OneLink template.

Note: For agencies to use a OneLink template, they must be partners for all the apps in the template. 

深度链接

深度链接是指在用户启动应用时打开个性化内容和/或将用户引导至应用内特定事件。这可以为您的用户提供卓越的用户体验并增强他们的参与度。

为了使深度链接正常工作,必须开发具有深度链接功能和基础架构的移动应用。在设置广告系列之前,请与应用所有者联系,以了解该应用是否适合进行深度链接。

再营销

    • Retargeting attribution allows you to target existing or past users in your campaigns. Retargeting campaigns often require deep linking capabilities to work correctly.

应用内事件

应用所有者可以在其应用中打点各种事件(例如,购买、观看教程、通过级别等),他们可以在AppsFlyer中进行记录和分析。代理可以在其帐户的 事件面板查看归因给他们的应用内事件数据。

应用内事件回传

Agencies can be given permission to configure in-app event postbacks (including the af_app_opened event) to ad networks, upon receipt of permission from the Advertiser.

Agencies can give the ad networks permission to configure in-app postbacks to themselves. Permission is granted by advertisers in the agency permission tab. 

Reporting for agencies

  • Traffic statistics are viewed and downloaded directly from the AppsFlyer dashboard.
  • Reports are accessed via the Export Data page in the AppsFlyer dashboard.
  • The following reports types are available:
    • 汇总
    • 原始数据
  • Advertisers and agencies mostly cannot access the same data in the dashboard, reports, and so on.
  • Agencies are usually responsible for only a part of the advertiser's traffic, so the agencies' access to the data is limited in comparison to that of advertisers.
  • This article breaks down these differences. The following sections highlight them

 注意

根据Facebook和Twitter的服务条款,代理是第三方,所以代理无法获取来自Facebook和Twitter的原始数据报告

汇总报告权限

原始数据权限

Raw data reports (user-level data reports) contain attribution information and are divided into topics. 

Agencies can receive access to Retention and Cohort reports, and Protect360 dashboard. This requires that the advertiser enable Allow access to your retention and cohort reports or Allow access to your Protect360 dashboard, respectively, in the integrated partners' permissions tab.

时区和货币

Agencies see apps in the app-defined time zone and currency, but these settings can be changed only by advertisers.

成本报告

Agencies can enable Get cost data when configuring an integrated partner that supports cost data.

要启用获取成本数据:

  1. In AppsFlyer, select the app for which you manage campaigns.
  2. In the app dashboard, click on Integrated partners.
  3. 搜索要添加的支持成本数据的合作伙伴。
  4. 点击代理名称进入配置页面
  5. Switch to the Cost tab.
  6. Enable Get cost data.
  7. 输入该合作伙伴的 API key

  8. 点击保存

查看和获取费用数据

代理可以从以下数据来源中获取费用信息:

  • Overview page: cost data is visible in the Aggregated performance report in the Overview page.
  • Reports: cost data is available in exported reports such as Installations under Raw data reports and Partners (Media sources) under Performance reports

混合账户数据访问权限

混合帐户是代理和广告主混合的双重帐户,这类帐户既以代理(应用合作伙伴)身份管理某些应用,又以广告主(应用所有者)身份管理某些应用。

以下帐户级功能的可用性有限:

  • 自定义面板:代理和混合账户不可用。
  • 群组报告:广告主授权后可用。
  • Protect360:广告主授权后可用。

如果您有一个混合帐户,那它们可能会出现在您的控制面板上,但尝试打开时会出现404错误。

如果想使用这些功能,建议您开一个新的广告主帐户,并把您的广告主应用(自有应用)和代理应用分开。如果开通了上述功能,就可以在您的广告主帐户中看到这些功能。

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